THE INFLUENCE OF THE HALAL LOGO ON COSMETIC PRODUCTS ON BRAND LOYALTY IS MEDIATED BY BRAND SATISFACTION AND BRAND TRUST
Religion is the thing that most influences a person's or community's social decisions, this is based on their adherence to the religion they profess. In various parts of the world, every Muslim will use halal concepts in their daily lives. The decision to buy and use a product is one of the social decisions that are made and influenced by the religious aspects of consumers. This study wanted to examine the effect of halal logos on brand loyalty mediated by, satisfaction, and trust. This study is a survey research that can be classified into associative / relationship research. The sampling technique uses Non-Probability Sampling with a Purposive sampling technique.
Keywords: Halal logos, Brand loyalty, Satisfaction, Trust
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