STRATEGY TO DEVELOP THE SMES IN IMPROVING THE RURAL ECONOMY (A CASE STUDY IN THE CENTRE OF BATIK BAKARAN BU SRI PAK SARNI, BAKARAN KULON VILLAGE, PATI REGENCY, INDONESIA)
Abstract. The aim of this research is to find out what strategies are used by craftsmen in developing The Centre of Batik Bakaran Bu Sri Pak Sarni, Bakaran Kulon Village, Pati Regency, Indonesia and also to identify what their role in improving the rural economy of Bakaran Kulon Village. In addition, this study also aims to determine costs, revenues, profits, internal and external factors that can affect the sustainability of development the SMEs, determine the alternative strategies used by craftsmen in development of this industry. The research methodology was descriptive with the case study technique. The research location is determined in the Centre of Batik Bakaran Bu Sri Pak Sarni, Bakaran Kulon Village, Pati Regency, Indonesia. The data analysis used were (1) cost analysis, revenue and profits analysis, (2) Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) and (3) SWOT analysis. The results of the study, conclude that the Center of Batik Bakaran Bu Sri Pak Sarni is able to provide 21 job opportunities. These SME empowers the community by involving them in the production process from start to the end. The uniqueness of this village is that population have been familiar with doing batik because it has been inherited from generation to generation, therefore they can producing high quality of batik. The result shows the total costs IDR 30,000,000 / month, the revenue is IDR 62,000,000 / month and profit is IDR 32,000,000 / month. IFE analysis identifies 13 strengths and 4 weaknesses, while EFE analysis finds 6 opportunities and 3 threats. The alternative strategy proposed by the SWOT analysis result is to do more optimal offline and online promotions. In conclusion, Centre of Batik Bakaran Bu Sri Pak Sarni has an important role in improving the rural economy, one of which is by providing employment opportunities for local residents.
Keywords: EFE, IFE, Strategy to Develop the SMEs, SWOT
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