FACTOR’S THAT INFLUENCE PURCHASE INTENTION IN SHOPEE MARKETPLACE FLASH SALE PROGRAMS WITH TRUST AS A MEDIATING VARIABLE

Syafi’ah Syafi’ah, Agus Suroso, Refius Pradipta Setyanto

Abstract


ABSTRACT Flash sale is an e-commerce strategy to sell goods exclusively at prices that are sometimes unnatural, and of course with very limited time. The aim of this strategy is to increase e-commerce transactions, soaring users, stimulating product sales. The purpose of this study was to examine the effect of buying interest in the Flash Sale program on the shopee marketplace. Sampling from this study uses purposive sampling and the sample size is 100 respondents who are the general public. The method of data collection is done by distributing questionnaires. This study examines the effect of the magnitude in the cone, transaction security and time pressure on trusts and trusts against buying interest. The method used in analyzing the data is regression analysis which was previously tested by validity test, reliability test, normality test, multicollinearity test, autocorrelation test, and heterocedasticity test

 

Keywords: flash sale, discounts, transaction security, time pressure, trust, buying interest and shoppe

 


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