FACTOR’S THAT INFLUENCE PURCHASE INTENTION IN SHOPEE MARKETPLACE FLASH SALE PROGRAMS WITH TRUST AS A MEDIATING VARIABLE
ABSTRACT Flash sale is an e-commerce strategy to sell goods exclusively at prices that are sometimes unnatural, and of course with very limited time. The aim of this strategy is to increase e-commerce transactions, soaring users, stimulating product sales. The purpose of this study was to examine the effect of buying interest in the Flash Sale program on the shopee marketplace. Sampling from this study uses purposive sampling and the sample size is 100 respondents who are the general public. The method of data collection is done by distributing questionnaires. This study examines the effect of the magnitude in the cone, transaction security and time pressure on trusts and trusts against buying interest. The method used in analyzing the data is regression analysis which was previously tested by validity test, reliability test, normality test, multicollinearity test, autocorrelation test, and heterocedasticity test
Keywords: flash sale, discounts, transaction security, time pressure, trust, buying interest and shoppe
Abdalslam.S.Imhmed.Mohmed, Nurdiana Binti Azizan, Mohd Zalisham Jali, (2013). The Impact of Trust and Past Experience on Intention to
Purchase in E-Commerce. International Journal of Engineering Research and Development e-ISSN: 2278-067X, p-ISSN: 2278-800X, www.ijerd.com Volume 7, Issue 10 (July 2013), PP. 28-35
Ayadi, N., Giraud, M., Gonzalez, C., 2013. An investigation of consumers’self-control mechanisms when confronted with repeated purchasetemptations: Evidence from online private sales.J. Retail. Consum. Serv. 20 (3),272–281.
Fransiska Vania Sudjatmika. 2017. Pengaruh Harga, Ulasan Produk, Kemudahan, Dan Keamanan Terhadap Keputusan Pembelian Secara Online Di Tokopedia.Com. AGORAVol. 5, No. 1,(2017).
Kang-Yeol Lee, Yu-Jin, Choi, Jin-Woo Park, 2018. A Study on Effects of Time Pressure Perceived by Users of Airport Duty-free Shop on Impulsive Purchasing Behavior and repurchase Intention. International Business Research; Vol. 11, No. 1; 2018 ISSN 1913-9004 E-ISSN 1913-9012.
Mowen, John. C dan Minor, Michael. 2001. Perilaku Konsumen. Edisi Kelima. Jilid 1.
Schiffman, Leon G. & Leslie L. Kanuk. 2000. Consumer Behavior, 5th Edition. New Jersey: Pearson Prentice Hall.
Peng, L.,, Zhang, W., Wang, X., dan liang, S.,. 2018. “Moderating effects of time pressure on the relationship between perceivedvalue and purchase intention in social E-commerce sales promotion:Considering the impact of product involvement.” Schoo; of management, xiamen university, xiamen, chine. Elsevier B.V.: 0378-7206
Resa Nurlaela Anwar, Aulia Afifah. 2016. Pengaruh Kepercayaan dan Keamanan Konsumen terhadap Minat Beli di situs Online (Studi Kasus pengunjung situs Lazada di Jakarta Timur). Jurnal Manajemen Agustus 2016, P: 46-57 Vol.9, No.1.
- There are currently no refbacks.