THE EFFECT OF PERCEIVED VALUE AND SERVICE QUALITY ON REPURCHASE INTENTION THROUGH GO-FOOD CONSUMER SATISFACTION: A STUDY ON THE MILLENIAL GENERATION

Marsita Satriandhini, Siti Zulaikha Wulandari, Lusi Suwandari

Abstract


Abstract. This study tests the effect of perceived value, service quality and customer satisfaction in repurchase intention through Go-food services, a study on the millenial generation. The data collection was performed using a questionnaire and an interview of 100 respondents from the millenial generation who use Go-food services more than 2 times using the purposive sampling method. The data analysis method used is quantitative analysis, validity and reliability test, classical assumption test, t test and F test, coefficient of determination and multiple linear regression analysis. Based on the data analysis, the result shown that: 1. perceived value has a positive and significant effect in consumer satisfaction, 2. service quality has a positive and significant effect in consumer satisfaction, 3. the perceived value has a positive and significant effect in repurchase intention, 4. service quality has a positive and significant effect in repurchase intention, 5. consumer satisfaction has a positive and significant effect in repurchase intention.

Keywords: perceived value, service quality, customer satisfaction, repurchase intention


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References


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