THE EFFECT OF PERCEIVED VALUE AND SERVICE QUALITY ON REPURCHASE INTENTION THROUGH GO-FOOD CONSUMER SATISFACTION: A STUDY ON THE MILLENIAL GENERATION
Abstract. This study tests the effect of perceived value, service quality and customer satisfaction in repurchase intention through Go-food services, a study on the millenial generation. The data collection was performed using a questionnaire and an interview of 100 respondents from the millenial generation who use Go-food services more than 2 times using the purposive sampling method. The data analysis method used is quantitative analysis, validity and reliability test, classical assumption test, t test and F test, coefficient of determination and multiple linear regression analysis. Based on the data analysis, the result shown that: 1. perceived value has a positive and significant effect in consumer satisfaction, 2. service quality has a positive and significant effect in consumer satisfaction, 3. the perceived value has a positive and significant effect in repurchase intention, 4. service quality has a positive and significant effect in repurchase intention, 5. consumer satisfaction has a positive and significant effect in repurchase intention.
Keywords: perceived value, service quality, customer satisfaction, repurchase intention
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