Kuswoyo, Kuswoyo, Universitas Jenderal Soedirman, Indonesia
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Vol 5, No 1 (2019): INTERNATIONAL CONFERENCE ON RURAL DEVELOPMENT AND ENTERPRENEURSHIP 2019 - Articles
THE EFFECT OF PERCEIVED PRODUCT-SIMILARITY TOWARDS DECISION MAKING DIFFICULTY WITH CONSUMER INVOLVEMENT AS MODERATION: A STUDY TOWARDS COFFEE CONSUMERS IN BANJARNEGARA
Abstract PDF