ANALISIS FAKTOR YANG MEMPENGARUHI ADOPSI E-COMMERCE DAN PENGARUHNYA TERHADAP KINERJA UMKM

Abstract

The purpose of this research is (1) to test and analyze the role of organizational
support of the e-commerce adoption (2) to test and analyze the role of external pressure
of the e-commerce adoption (3) to test and analyze the role of attitude using technology
of the e-commerce adoption (4) to test and analyze the role of e-commerce adoption of
the company perfomance. This research used a survey method with variance-based
SEM (SEM-PLS) analysis. Object of this research is the UMKM in Banyumus and
Purbalingga Regency. Source of data obtained from the questionnaire as the primary
data and literature as secondary data. The result of this research showed that external
pressure and attitude using technology had significant effect on e-commerce adoption,
and e-commerce adoption had significant effect on the company perfomance. While the
organizational support had no significant on e-commerce adoption.