Overview of Micro Enterprise in Welcoming Balesari Tourist Village “Java Kilometer Zero”

Rian Destiningsih, Andhatu Achsa


Micro Enterprise is one of the pillars of the rural economy to create welfare of the society, based on people's economy especially the Balesari Village Windusari Sub-District Magelang Regency. This research used a case study method with analysis unit of microenterprise of oyster mushroom cultivation and snacks in Balesari Village, data were collected by interview. The result indicated that micro-enterprises already had a powerful marketing network, and had the main customers. However, micro enterprise of oyster mushroom cultivation and snacks in Balesari Village had constraints in expanding the business due to lack of information about financial institutions providing loans with low interest rate.

Keywords: Micro-enterprise, Problem, Overview.

Full Text:



Gunadi, I.G. and Putra, I.G. (2016). Quality and capacity improvement of small business production processed by oyster mushrooms in Sumerta Kelod Village, Denpasar. Journal of Bakti Saraswati, 5(1), 77-84.

Kuncoro, M. (2009). MSMEs crisis analysis verses. Retrieved from kr: http://www.kr.co.id

Kurniawan, F.D. and Fauziah, L. (2014). Empowerment of micro, small, and medium enterprises (MSMEs) in poverty reduction. JKMP, 2(2), 165-176.

Law Number 20 of 2008 on Micro, Small, and Medium Enterprises. (2009). Retrieved from Law Number 20 of 2008 on Micro, Small, and Medium Enterprises.

Nuhung, R. (2012). Management business. Retrieved from bisnismanajemen: http://bisnismanajemen.co.id/2012/09/12

Nurlaela, S. (2015). Ability to compile financial statements of small-scale businesses their influence on the performance of guitar craft SMEs in Sukoharjo District. Journal of Paradigm, 12(2), 50-59.

Setyanto, A.R., Samodra, B.R., and Pratama, Y.P. (2015). Study of the empowerment strategy of the UMKM in the face of free trade ASEAN region: A case study of batik laweyan village. Etikom Journal of Economics, 14(2).

Sudaryanto, R. (2011). The MSMEs empowerment strategy facing the ASEAN free market. Kedaulatan Rakyat.

Supriatna, S. and Aminah, M. (2014). Analysis of luwak coffee business development strategy: Case study of MSME Careuh Coffee Rancabali-Ciwidey, Bandung. Journal of Management and Organizations, 5(2), 1-17.

Supriyanto. (2006). Empowerment of micro, small, and medium enterprises (UMKM) as one of the poverty reduction efforts. Journal of Economics and Education, 3(1).

DOI: https://doi.org/10.20884/1.erjpe.2017.12.1.986


  • There are currently no refbacks.

Print ISSN : 1907-6827   Online ISSN : 2620-8849

Indexed by :


Partnership with Professional Association :


Tools :



Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.