Overview of Micro Enterprise in Welcoming Balesari Tourist Village “Java Kilometer Zero”
Micro Enterprise is one of the pillars of the rural economy to create welfare of the society, based on people's economy especially the Balesari Village Windusari Sub-District Magelang Regency. This research used a case study method with analysis unit of microenterprise of oyster mushroom cultivation and snacks in Balesari Village, data were collected by interview. The result indicated that micro-enterprises already had a powerful marketing network, and had the main customers. However, micro enterprise of oyster mushroom cultivation and snacks in Balesari Village had constraints in expanding the business due to lack of information about financial institutions providing loans with low interest rate.
Keywords: Micro-enterprise, Problem, Overview.
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