STRATEGI KEBERLANJUTAN UKM DI MASA POST-PANDEMIC

Monica Rosiana, Dwita Aprillia Floresti, Cut Misni Mulasiwi, Ramita Kholifaturrohman

Abstract


Di masa post pandemic seperti ini, UKM haruslah memiliki keunggulan kompetitif agar dapat bertahan. Tujuan dari penelitian ini adalah untuk menganalisis faktor-faktor yang dapat menjadikan UKM memiliki keunggulan kompetitif. Ada dua variabel yang digunakan yaitu absorptive capacity dan innovation capability. Penelitian ini dilakukan pada UKM yang berada di wilayah eks Karesidenan Banyumas, meliputi Kabupaten Banyumas, Cilacap, Banjarnegara, dan Purbalingga. Sebanyak 114 kuesioner telah disebar secara purposive kepada UKM di wilayah tersebut. Alat analisis yang digunakan adalah SEM AMOS 21.0, Microsoft excel dan SPSS 25. Hasil dari penelitian ini adalah absorptive capacity dan innovation capability memberikan pengaruh positif pada keunggulan kompetitif.

 


Keywords


post pandemic, kapasitas absorptif, kapabilitas inovasi dan keunggulan kompetitif

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DOI: https://doi.org/10.32424/jeba.v24i2.3156

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