Determinants Of Traditional Market Trader’s Income In Bintoro Market

Novi Lailatul Fadhilah, Hary Pudjianto, Ratna Setyawati Gunawan

Abstract


This research examines the factors that influence the income of traders in the Bintoro traditional market, which is located in Demak Regency. This research aims to analyze the influence of capital, working hours, business location, and market conditions on the income of traditional market traders in the Bintoro market. This research used primary data obtained from interviews and the dissemination of questionnaires. The population in this research were traders of vegetables, fruit, fish, chicken, snacks, clothes, shoes, and furniture totaling 304 traders, the sample in this research were 92 with 13 vegetable traders, 13 fruit traders, 12 fish traders, 12 chicken traders, 12 snack traders, 13 clothes traders, 12 shoe traders, and 5 furniture traders. The technique used is proportional stratified random sampling where respondents are randomly selected from each heterogeneous sub population. This research was analyzed using multiple linear regression with natural logarithm transformation. The estimation results using multiple linear regression indicate that the variable capital, working hours, and business location has a positive and significant effect on trader income.  Market conditions has a negative and insignificant effect on trader income. The implication of the above conclusion is that related to capital, there needs to be support from the government and banks to help increase the capital of traders. Working hours at Bintoro Demak market are already long, so traders are advised to use technology for their online market. The location of the business should be able to choose a strategic business location and can be reached by consumers, such as not choosing a location far from the main market road, maintaining good service quality with consumers, and maintaining the cleanliness of the location of the trading place.

 

Keywords: Capital; Working Hours; Business Location; Market Conditions; Income


Full Text:

PDF

References


Agustina, I. M., & Kartika, I. N. (2017). Pengaruh Tenaga Kerja, Modal dan Bahan Baku terhadap Produksi Industri Kerajinan Patung Kayu di Kecamatan Tegallalang. E-Jurnal Ep Unud, Issn, 178–230.

Ghozali, I. (2016). Aplikasi Analisis Multivariete Dengan Program Ibm Spss 23 (Edisi 8). Cetakan Ke Viii. Semarang: Badan Penerbit Universitas Diponegoro, 96.

Gujarati, dan Dawn C. Porter. 2012. Dasar-Dasar Ekonometrika.

Herman, H. (2021). Pengaruh Modal, Lama Usaha, Dan Jam Kerja Terhadap Omzet Penjualan Pedagang Kios Di Pasar Tradisional Tarowang Kabupaten Jeneponto. Universitas Negeri Makassar.

Husaini, H., & Fadhlani, A. (2017). Pengaruh Modal Kerja, Lama Usaha, Jam Kerja Dan Lokasi Usaha Terhadap Pendapatan Monza Di Pasar Simalingkar Medan. Jurnal Visioner & Strategis, 6(2).

Jowa, S., Prihatminingtyas, B., & Susanti. (2021). Pengaruh Modal, Lama Usaha, Jam Kerja, Lokasi Dan Kualitas Produk Usaha Terhadap Pendapatan Pedagang Pasar Dinoyo Kota Malang. Fakultas Ekonomi Universitas Tribhuwana Tunggadewi.

Kristanto, V. H. (2018). Metodologi Penelitian Pedoman Penulisan Karya Tulis Ilmiah:(Kti). Deepublish.

Mardiasmo. (2019). Perpajakan Edisi Terbaru. Cv Andi Offset.

Narendra, W. (2018). Identifikasi Kebutuhan Sarana Dan Prasarana Wisata Berdasarkan Persepsi Pengunjung Di Pantai Sipelot Kabupaten Malang. Institut Teknologi Nasional Malang.Nurfiana, I. W. (2018). Analisis Pengaruh Modal, Jam Kerja, Dan Lokasi Terhadap Tingkat Pendapatan Pedagang Pasar Mranggen. Jurnal Ekonomi, Semarang: Universitas Islam Negeri Walisongo Semarang.

Puspita, J. (2019). Pengaruh Kemampuan Pedagang dan Kondisi Pasar terhadap Pendapatan Bersih Pedagang Kaki Lima di Pasar Induk Pagar Dewa kota Bengkulu.

Rasaili, W. (2020). Kebijakan Larangan Pembangunan Ritel Modern dan Pemberdayaan. Jurnal Inovasi Kebijakan Kemendagri, 4(2), 109-118.

Sari, N., & Andika, S. (2020). Pengaruh Modal, Lokasi Dan Jam Kerja Terhadap Tingkat Pendapatan Pedagang Di Wisata Pantai Selatbaru Kecamatan Bantan Dalam Perspektif Ekonomi Islam. Bertuah: Journal Of Sharia And Islamic Economics, 1(2).

Shinta, O. (2021). Pengaruh Modal Usaha, Jam Kerja, Lokasi Usaha, Terhadap Pendapatan Pedagang Kaki Lima Dalam Perspektif Ekonomi Islam (Studi Pada Pasar Natar Kecamatan Natar, Kab. Lampung Selatan). Uin Raden Intan LampungWahyono, A. A. (2017). Pengaruh Kualitas Layanan, Nilai Pelanggan Dan Relationship Marketing Dalam Membangun Kepuasan Pelanggan. Management Analysis Journal 6, 2, 134–141.

Sukirno, S. (2013). Mikroekonomi Teori Pengantar.

Sutja, A. D. (2017). Penulisan Skripsi Untuk Prodi Bimbingan Konseling. Yogyakarta: Writing Revolution.

Tarigan, Robinson. (2005). Ekonomi Regional:Teori dan Aplikasi. Jakarta: PT Bumi Aksara.

Thasya, M., & Muhammad, S. (2017). Pengaruh Pendidikan, Umur Dan Curahan Jam Kerja Ibu Rumah Tangga Terhadap Pendapatan Keluarga (Studi Kasus: Ibu Rumah Tangga Yang Bekerja Di Industri Batu Bata Di Desa Kajhu Kecamatan Baitussalam). Jurnal Ilmiah Mahasiswa Ekonomi Pembangunan, 2(1), 105–115.


Refbacks

  • There are currently no refbacks.