Cover Image

PENGARUH FESTIVALSCAPE TERHADAP PENGALAMAN EMOSI DAN OTENTIK, TERHADAP KEPUASAN PENGUNJUNG, DAN REVISIT INTENTION (Studi pada Pengunjung Festival Jenang Solo 2017)

Dedy Aditya Sudiro , Weni Novandari, Agus Suroso

Abstract


Indonesia is the country that had huge potential in tourism that supported by its various
natural beauties and also culture. One ofthe ways to take advantage is by creating a cultural
festival which is can promote the city and also conserve the culture heritage. This study is
examines the influences of festivalscape (program contents, staff, facilities, and food and
beverage) to emotional and authenticity experiences, to visitor satisfaction, and to revisit
intention in Festival Jenang Solo 2017.Using PLS (Partial Least Square) analysis, the
results ofthe outer model, inner model, and hypothesis testing using T-test are as follows:
(1) festivalscapes (program content, staff, and food and beverage) has positive and
significant effect on emotional experience. (2) Festivalscape (program content, food and
beverage) has positive and significant effect on authenticity experience. (3) Emotional
experience has positive and significant effect on visitor satisfaction. (4) Authenticity
experience has positive and significant effect on visitor satisfaction. (5) Visitor satisfaction
has positive and significant effect on visitor revisit intention. The implications from the
explanation above stated that the Festival Jenang Solo should pay more attention and
improve the quality of the existing festivalscape as it can provide an emotional and
authenticity experience. By increasing the emotional and authenticity experience it will
automatically increase the visitor satisfaction. The visitors who are satisfied to a festival will
have intention to revisit in the future.
Keywords: Festivalscape, Emotional Experience, Authenticity Experience, Visitor
Satisfaction, Revisit Intention

Full Text:

PDF

Refbacks

  • There are currently no refbacks.