PENGARUH FESTIVALSCAPE TERHADAP PENGALAMAN EMOSI DAN OTENTIK, TERHADAP KEPUASAN PENGUNJUNG, DAN REVISIT INTENTION (Studi pada Pengunjung Festival Jenang Solo 2017)

Abstract

Indonesia is the country that had huge potential in tourism that supported by its various natural beauties and also culture. One ofthe ways to take advantage is by creating a cultural festival which is can promote the city and also conserve the culture heritage. This study is examines the influences of festivalscape (program contents, staff, facilities, and food and beverage) to emotional and authenticity experiences, to visitor satisfaction, and to revisit intention in Festival Jenang Solo 2017.Using PLS (Partial Least Square) analysis, the results ofthe outer model, inner model, and hypothesis testing using T-test are as follows: (1) festivalscapes (program content, staff, and food and beverage) has positive and significant effect on emotional experience. (2) Festivalscape (program content, food and beverage) has positive and significant effect on authenticity experience. (3) Emotional experience has positive and significant effect on visitor satisfaction. (4) Authenticity experience has positive and significant effect on visitor satisfaction. (5) Visitor satisfaction has positive and significant effect on visitor revisit intention. The implications from the explanation above stated that the Festival Jenang Solo should pay more attention and improve the quality of the existing festivalscape as it can provide an emotional and authenticity experience. By increasing the emotional and authenticity experience it will automatically increase the visitor satisfaction. The visitors who are satisfied to a festival will have intention to revisit in the future. Keywords: Festivalscape, Emotional Experience, Authenticity Experience, Visitor Satisfaction, Revisit Intention