MEMBANGUN KEUNGGULAN BERSAING BERKELANJUTAN: SEBUAH KAJIAN LITERATUR PADA KONTEKS USAHA KECIL DAN MENENGAH

Abstract

The future is now, The short term and the long term don’t about one another with a clear line of demarcation five years from now. The short term and long term are tightly intertwined. To compete successfully for the future, senior managers must first understand just how competition for the future is different from competition for the present. Competing for the future requires not only a redefinition of strategy, but also a redefinition of top management’s role in creating strategy. Strategy represents the phenomenon that triggers competitive advantage. The research community treats competitive advantage in the SME context different from the large-scale organizational sector. In the SMEs (Small and Medium Enterprises), competitive strength means survival. This paper takes the framework of strategy as the main argument to explain competitive status of a business especially in the SMEs context on different perspectives on strategic sources ranging from resource-based view to market positioning and social capital as the means of generating and sustaining business competitive advantage. Keywords: Sustainable competitive advantage, Business Strategy, Strategic Sources, Market Positioning, RBV (Resource-based view), Social Capital, SMEs (Small and Medium Enterprises)