ORGANIZATIONAL LEARNING BASED ON INTELLECTUAL CAPITAL AS THE SRATEGICS ROLE TO ACHIEVE SUSTAINABLE COMPETITIVE ADVANTAGES

Abstract

Organizations are required to be competitive and responsive to the ever-changing global competition every time. To win the competition, organizations must have a competitive advantage and certain organizations seek to achieve a variety of ways or strategies. Organizational learning are increasingly widely regarded as one of the basic sources of sustainable competitive advantage. Intellectual capital is a part of investment obtained through a process of organizational learning and is essential to maintaining a competitive advantage in the current competitive environment. However, many are not clearly linked to organizational learning sustainable competitive advantage. Therefore, this paper aims to explore and discuss the role of intellectual capital through the process of organizational learning in developing knowledge resources and capabilities towards achieving sustainable competitive advantage. The method used is the integration of theories. This paper proposes that the intellectual capital through organizational learning process capable of renewing organizational knowledge, intellectual ability needed to create value and compete, which in turn delivers superior performance, have a sustainable competitive power and hard to imitate by other organizations.