The Impact of Information Quality and Brand Trust on User Satisfaction with the Mamikos Application in Purwokerto

Abstract

The research explores the impact of information quality and brand trust on user satisfaction with the Mamikos application in Purwokerto. In today’s competitive digital landscape, user satisfaction is a crucial determinant of an application's success. Mamikos, a leading platform in Indonesia for finding rental housing, provides users with comprehensive information and easy access to available properties. However, despite its widespread use, there are reports of dissatisfaction due to inaccurate or incomplete information and concerns regarding brand trust, which may adversely affect user satisfaction. A quantitative research approach utilizing a survey method was employed for this study. The target population consisted of Mamikos users in Purwokerto who have used the application for at least one month. A purposive sampling technique was applied to select the respondents. Data was gathered via a questionnaire and analyzed using multiple linear regression to evaluate the influence of information quality and brand trust on user satisfaction. This study contributes to the existing body of knowledge by offering insights into the factors that specifically influence user satisfaction in digital applications for housing searches and provides practical recommendations for application developers to improve the user experience. Result from the study finds that information quality has a significant positive impact on user satisfaction (B = 0.446, p < 0.05) and the analysis also shows that brand trust has a significant positive effect on user satisfaction (B = 0.270, p < 0.05). Based on the results of the multiple linear regression analysis, it can be concluded that both information quality and brand trust have a significant positive impact on user satisfaction.

Keywords: Information Quality; Brand Trust; User Satisfaction