Analysis of Factors Influencing The Intention to Adopt ICT Among Employees of PT Perkebunan Tambi: A Preliminary Step Towards AI Development

Abstract

Technological advancements in the Industry 5.0 era highlight the amalgamation of humans with intelligent technology, including Artificial Intelligence (AI), to enhance organizational efficiency and sustainability. PT Perkebunan Tambi, a prominent agro-industrial enterprise in Indonesia, must comprehend the determinants that affect employee willingness to accept Information and Communication Technology (ICT) as a preliminary measure for AI deployment. This research intends to examine these elements utilizing the DOI, TAM, TOE, and UTAUT frameworks. A quantitative methodology was employed through a survey of administrative personnel at PT Perkebunan Tambi, utilizing PLS-SEM for data analysis to assess the interrelations among variables such as Relative Advantage, Compatibility, Social Influence, Perceived Usefulness, Perceived Ease of Use, and Intention to Use, with Generation serving as a moderating variable. The findings indicate that Relative Advantage and Compatibility substantially affect Perceived Usefulness and Perceived Ease of Use. Social influence exerts both direct and indirect effects on the desire to utilize ICT, with perceived usefulness serving as a mediator. The Perceived Ease of Use enhances the impact of Perceived Usefulness on intention. The moderating influence of Generation is insignificant, perhaps attributable to the predominance of Millennial respondents. Strategic proposals encompass enhancing technological culture, providing digital adaption training, and developing infrastructure to facilitate AI integration. This study offers theoretical insights on technology adoption literature and practical recommendations for agro-industrial enterprises undergoing AI-driven transformation.

Keywords: ICT Adoption; TAM; TOE; DOI; UTAUT; Artificial Intelligence