PERILAKU KONSUMEN MATERIALISTIK: PERSPEKTIF PEMBELIAN, COMPULSIVE BUYING, DAN ENVIRONMENTAL ATTITUDES

Abstract

The purposes of this study is to analyze the differences of materialistic and nonmaterialistic consumers attitudes about their purchasing, compulsive buying, and environmental attitudes. The amount ofsample analyzed were 221 respondents, in this case are students, for their purchasing, compulsive buying, and environmental attitudes towards clothing products. Researchers devided sample into two group, materialistic and non-materialistic clusters, by using k-mean cluster analysis. Finding ofindependent t test indicated that materialistic consumers have more purchasing of clothing and more compulsive buying than non-materialistic consumers. But they have significantly less mean in environmental attitudes. Keywords: materialistic, purchasing, compulsive buying, and environmental attitudes