PENGUKURAN KUALITAS WEBSITE PADA LAYANAN DRIVE TROUGH DENGAN METODE WEBQUAL

Abstract

In the development of increasingly sophisticated technology is used the internet as a fulfillment customer need about product or service that is produced by a company or organization. Known in terms of service quality websites in which artifacts are several dimensions that can be used as a benchmark to measure the quality contained in a website. In this study measured user satisfaction using variables or dimensions contained in the WebQual that are information quality, usability, and quality of service interaction. Respondents in this study is user or operator of drive through service provider. Multiple linear regression analysis was used to test the effect of independent variables on dependent variables. The results of this study concluded that only the quality of information that have an impact on user satisfaction. In other words, the drive through service provider should be able to improve the usability and quality of service interaction to be able to give satisfaction to the user or operator. Keywords: webqual, information quality, usability, service interaction