Proceeding of International Conference Sustainable Competitive Advantage

The Impact of Training Program and Transformational Leadership on Employee Performance with Job Satisfaction as Mediating Variable

Muhammad Raihan Rafi, Siti Zulaikha Wulandari, Purnomo Adi — Sun, 16 Feb 2025 00:00:00 +0000

The purpose of this study was to analyze the effects of training program and transformational leadership on employee performance, with job satisfaction as a mediating variable. This research employed a quantitative approach. The study population consisted of employees at PT Juragan Gemilang Indonesia (Purwokerto and Kuningan), with the saturated sampling method used for data collection. A total of 76 employees participated as respondents, with data gathered through questionnaires distributed via Google Forms. The questionnaire utilized a Likert scale ranging from 1 to 5. Data analysis was conducted using SPSS 29 for Windows. The results of the study revealed that Training program negatively affect employee performance, Transformational leadership positively affects employee performance, Training program negatively affect job satisfaction, Transformational leadership positively affects job satisfaction, Job satisfaction negatively affects employee performance, Training program negatively affect employee performance through job satisfaction, Transformational leadership positively affects employee performance through job satisfaction.

Keywords: Training Program, Transformational Leadership, Employee Performance, Job Satisfaction

Scrolling to Splurge: How Hedonic Shopping and Beauty Influencers Drive Impulse Buying Among Gen Z on TikTok

Firda Amalia Widyaningrum , Lusi Suwandari — Sun, 16 Feb 2025 00:00:00 +0000

This study investigates the influence of hedonic shopping motivation and beauty influencer endorsement on impulsive buying behavior among Generation Z TikTok users, with a specific focus on beauty products used by both males and females. Employing a quantitative approach, this research examines the impact of hedonic shopping motivation, driven by emotional gratification and pleasure, and the credibility of beauty influencers on impulsive purchase decisions. The findings, based on a survey of 149 Indonesian Generation Z TikTok users, reveal that both hedonic shopping motivation and beauty influencer endorsement are positively correlated with impulsive buying behavior, regardless of gender. Hedonic shopping motivation emerged as a significant predictor of impulsive purchases, while the influence of beauty influencer endorsement, although significant, exhibited a more rational rather than impulsive pattern. These results highlight the significant role of social media, particularly TikTok, in shaping the consumer behavior of younger generations, regardless of gender. The study's implications suggest that marketers should emphasize emotional benefits in their campaigns and collaborate with beauty influencers to promote more thoughtful purchasing decisions for both male and female consumers. However, the cross-sectional design of this study limits causal inferences, and the focus on a specific population may restrict the generalizability of the findings.

Keywords: Hedonic Shopping;Beauty Influencer; Impulse Buying; Generation Z;Tiktok

Analysis of The Influence of The 5c Principle on The Decision And Effectiveness of People’s Business Credit (KUR) for The Agribusiness Sector at BRI Kc Purwokerto

Damar Bhuana Pramasatya, Budi Dharmawan, Dindy Darmawati Putri — Sun, 16 Feb 2025 00:00:00 +0000

This study aims to determine and analyze the effect of the 5C principle on the decision and effectiveness of the distribution of People's Business Credit (KUR) for the agribusiness sector at BRI KC Purwokerto. The 5C lending principles are Character, Capacity, Capital, Condition of Economy, Collateral. This research was conducted from June-July 2024 at BRI KC Purwokerto. The data was collected by conducting interviews with People's Business Credit (KUR) initiators who have customers in the agribusiness sector using questionnaires and secondary data was obtained from written data documentation by BRI KC Purwokerto. The sampling method uses purposive sampling method or sampling by certain considerations. The number of respondents in this study were 100 credit initiators at BRI KC Purwokerto. The statistical method used was Structural Equation Modeling (SEM) analysis and measurement using a Likert scale to analyze the influence of the 5C principle on the decision and effectiveness of the distribution of People's Business Credit (KUR) for the agribusiness sector at BRI KC Purwokerto. The results showed that the Character variable had a significant positive influence on the KUR distribution decision in the agribusiness sector and on the effectiveness of KUR distribution in the agribusiness sector; and the Capacity variable had a significant positive influence on the effectiveness of KUR distribution in the agribusiness sector. Meanwhile, other independent variables do not have a significant influence on the dependent variable.

Keywords: 5 C Principles, People's Business Credit (KUR), Agribusiness Sector, BRI KC Purwokerto

Influence of Technology Acceptance of Office Technology Information Systems in The Banyumas Regency Regional Government

Bambang Triyono, Ahmad Nasori, Dwi Astarani Aslindar — Sun, 16 Feb 2025 00:00:00 +0000

The performance of government agencies is influenced by the use of information technology. Organizations have responded positively to the development of information technology by designing information systems based on computer technology or websites. Information technology supports information systems in providing added value to organizations if they are designed to be effective information systems. Currently, information technology has been widely used, the application of which has been adjusted to suit needs. The problem in this research is to determine the acceptance of information systems in government in Banyumas district. The results of the Technology Acceptance Model (TAM) statistical test are that the system quality variable has a positive influence on convenience with a critical ratio of 6.175. The resulting critical ratio value is 7.033. The critical ratio significance level is above 1.96 for 5% significance, with a critical ratio of 7.026. The results of the path coefficient (standardized regression weight estimate) with a critical ratio of 6.053. The convenience variable has a positive influence on the behavioral variable with a critical ratio of 5.373. The behavioral variable is positively related to the intention variable with a critical ratio of 5.882. The usefulness variable is positively related to the intention variable with a critical ratio of 4.83. The usefulness variable is positively related to the intention variable with a critical ratio of 4.831. The intention variable is positively related to the use variable with a critical ratio of 6.017.

Key word : Technology Acceptance Model

Analysis Of Village Archives Management And The Effectiveness Of Organizational Work in Building Good Governance

Dwi Astarani Aslindar, Bambang Triyono, Ahmad Nasori, Fela Novita Sari — Sun, 16 Feb 2025 00:00:00 +0000

Archive management plays a significant role in supporting public administration at both the central and regional levels, especially in meeting the needs of the community. Good archive management contributes to increasing the effectiveness of organizational work and supports the principles of good governance. However, in Jatilawang District Village, archive management has not been running optimally, so that the quality of public services is still below community expectations. This study aims to analyze the implementation of archive management and the obstacles faced, and how this affects the effectiveness of organizational work. In the long term, this study is expected to contribute to the development of administrative management science, especially in orderly archive management as support for village development with good governance. This study uses a mixed method through observation, interviews, and questionnaires. The results show that although archive management in Jatilawang District villages has been running from recording to destruction, it is still not in accordance with applicable regulations due to several obstacles, which affect the effectiveness of the organization in public services.

Keywords: Archives management, effectiveness of organizational work, good governance

Analysis of Leadership Style in Improving Operational Effectiveness XYZ Hospital: Delphi's Approach

Sun, 16 Feb 2025 00:00:00 +0000

Leadership plays a key role in managing hospital operations, which involves a variety of cross-departmental activities such as human resource management, medical logistics management, and financial management. XYZ Hospital is currently facing challenges in terms of high employee turnover and uncertainty in medical staff's schedules, as well as medical logistics issues that interfere with smooth operations and quality of patient care. The study aims to identify the most effective leadership styles in supporting hospital operational efficiency, using Delphi's methods to reach consensus among experts. The Delphi method, which allows for the anonymous and gradual collection of opinions, is used to assess the importance of implementing four leadership styles: directive, delegative, participatory, and coaching. The results show that participatory leadership and coaching styles are considered the most effective in improving operational efficiency, especially in human resource management and medical logistics. These findings provide recommendations for hospital management to choose flexible leadership styles according to the operational challenges faced, as well as contribute to the hospital management literature in the Indonesian context.

Keywords: Leadership; Hospital Operations; Delphi Method; Human Resource Management; Logistics

Implementing Kaizen and 5S in Retail XYZ: An Analysis of Operational Efficiency and Workforce Engagement

Bagas Gumintang, Filda Khoirun Nikmah, Kengo Ohno — Sun, 16 Feb 2025 00:00:00 +0000

This study explores the implementation of Kaizen and 5S methods at Retail XYZ, aiming to analyze their impact on operational efficiency and employee satisfaction. Utilizing a qualitative approach through indepth interviews with 10-15 respondents, the research identifies significant operational issues, such as waste in inventory management and slow check-out processes. The findings indicate that the application of Kaizen effectively reduces waste and improves inter-departmental coordination, while the implementation of 5S creates a more organized work environment that supports productivity. This study provides recommendations for ongoing training and regular evaluations to enhance the effectiveness of Kaizen and 5S implementation, which are expected to serve as a guide for other retail companies.

Keywords: Kaizen; 5S; operational efficiency; employee satisfaction; retail.

The Effect of Environment, Social, Governance (ESG) Score on the Performance of Banking Companies Listed on the Indonesia Stock Exchange

Vendi Irawan, Ary Yunanto — Sun, 16 Feb 2025 00:00:00 +0000

The purpose of this research is to investigate how company performance is influenced by ESG disclosure. Using a sample of 10 companies in the financial sector listed on the Indonesia Stock Exchange for the years 2020-2023, the sample was selected using purposive sampling technique. The analysis technique used is multiple regression analysis and employs two control variables for financial performance measured by ROE and ROA, the dependent variable for company performance measured by Tobin’s Q, and the independent variable measured by ESG score. The research results indicate that ESG disclosure impacts company performance. Further analysis reveals that the control variable ROA has a positive effect and the control variable ROE has a negative effect on company performance.

Keywords: ESG, ROA, ROE, Tobin’s Q

The Influence of Consumer Perceptions of Thrift Clothing on Purchase Intentions with Product Quality, Price, and Environmental Consciousness Variables

Virdies Nur Cahya, Sri Murni Setyawati — Sun, 16 Feb 2025 00:00:00 +0000

This research examines how consumers' perceptions of thrift clothing influence their purchase intentions, focusing on three key variables: product quality, price, and environmental awareness. The trend of thrifting, or purchasing second-hand clothing, has gained popularity, especially among younger generations, due to economic reasons and heightened awareness of the environmental impact caused by fast fashion. The study employs a quantitative approach, utilizing a survey of 140 respondents who have either purchased or shown interest in buying thrift clothing. Data were analyzed using multiple linear regression to assess the relationship between perceptions of product quality, price, environmental awareness, and purchase intentions. The findings reveal that all three variables—product quality, price, and environmental consciousness—significantly impact consumers' purchase intentions for thrift clothing. Positive views of product quality and lower prices boost purchase intentions, while environmental consciousness enhances consumer preference for second-hand clothing as a sustainable choice. This study enhances understanding of consumer behavior towards thrift products and offers insights for industry players to create more effective, eco-friendly marketing strategies.

Keywords: Consumer Perception, Thrift Clothing, Purchase Intention, Product Quality, Price, Environmental Consciousness.

Analysis of The Influence of The 5c Principle on The Decision And Effectiveness of People’s Business Credit (KUR) for The Agribusiness Sector at BRI KC Purwokerto

Damar Bhuana Pramasatya, Budi Dharmawan, Dindy Darmawati Putri — Sun, 16 Feb 2025 00:00:00 +0000

Keywords: 5C Principles, People's Business Credit (KUR), Agribusiness Sector, BRI KC Purwokerto

Enhancing Entrepreneurial Readiness Through Digital Literacy in Vocational Education: A Quantitative Analysis

Irfan Nur Oktawian, Aldila Krisnaresanti, Herman Sambodo, Viviana Mayasari — Sun, 16 Feb 2025 00:00:00 +0000

This study aims to analyze the influence of digital literacy on the entrepreneurial readiness of 11th-grade students at Vocational High School 1 Purbalingga. This quantitative research involves a population of 495 11th-grade students from the 2023/2024 academic year, with a sample of 222 students selected through purposive sampling and proportional stratified random sampling techniques. Data collection was conducted using closed questionnaires, observation, and document studies. The results of the study indicate that digital literacy has a positive effect on entrepreneurial readiness. This research implies that Vocational High Schools can enhance learning by maximizing the use of digital media to improve students' entrepreneurial experience.

Keywords: digital literacy, entrepreneurial readiness, vocational high school.

Cash Waqf Linked Qurban: Initiating a Social Financing Instrument for Poverty Alleviation through the Production and Distribution of Qurban Livestock in Central Java Province

Sun, 16 Feb 2025 00:00:00 +0000

Poverty in Indonesia remains a serious issue, including in Central Java Province. One indicator is the annual decline in meat consumption by 0.14%. Additionally, there is a significant disparity in meat consumption between the wealthy, who consume 4.5 kg per year, and the poor, who consume only 0.03 kg per year. According to the Badan Amil Zakat Nasional (BAZNAS) in 2024, the practice of qurban has excellent potential to improve the community's economy, including in Central Java. The potential for waqf in Indonesia also continues to grow, including livestock waqf, which can address the inequality in meat consumption. This study employs a mixed-methods approach, combining quantitative and qualitative research using 35-panel data sets from cities and regencies within Central Java Province from 2019–2023. The analytical model used is a dynamic linear regression model, where poverty levels are modeled as a function of the logarithm of urban production, previous poverty levels, the logarithm of regional GDP (GRDP), the Human Development Index (HDI), and income inequality measured by the Gini Index. The results of this study show that urban production, regional GDP, HDI, and the Gini Index significantly affect poverty levels, with urban production and GDP hurting poverty. At the same time, HDI and the Gini Index have a positive effect. The qualitative approach focuses on a literature review to develop an initiation model for the Cash Waqf Linked Qurban (CWLQ) as an integrated strategy with the halal supply chain to combat poverty by producing and distributing qurban livestock in Central Java. Therefore, CWLQ emerges as an effective strategy to address poverty in Central Java Province. The policy recommendations from this study emphasize the importance of government and Islamic financial institutions' support in expanding the implementation of CWLQ across Indonesia.

Keywords: Cash Waqf Linked Qurban, Central Java, Social financing, Poverty alleviation, Panel data regression.

The Influence of Occupational Self-Efficacy on Job Hopping in Generation Z: Mediated by Job Insecurity and Moderated by Perceived Alternative Job Opportunities

Anita Dwi Wulandari, Achmad Sudjadi — Sun, 16 Feb 2025 00:00:00 +0000

This study aims to examine the indirect effect of occupational self-efficacy on job hopping in Generation Z employees, the mediating role of job insecurity (cognitive and affective model) and moderation role of perceived job alternative opportunities in this relationship. This study uses a quantitative approach with a survey method involving 90 Generation Z employees who work in BPO. Data were analyzed using linear regression test, VAF test for mediation effect and MRA test for moderation effect. The results showed that occupational self-efficacy affects job hopping in Generation Z employees through job insecurity partially. In addition, perceived job alternative opportunities were shown to strengthen the relationship between affective job insecurity and job hopping, but not moderated the relationship between cognitive job insecurity and job hopping. It is important for organizations to provide a sense of security to Generation Z employees to reduce job hopping behavior, as well as pay attention to the moderating role of perceived alternative job opportunities.

Keywords: Generation Z; job hopping; occupational self-efficacy; job insecurity; perceived alternative job opportunities.

The Effect of Environmental Attitude Through Perceived Environmental Responsibility on Pro-Environmental Consumer Behavior in Organic Food Consumer

Isti Riana Dewi — Sun, 16 Feb 2025 00:00:00 +0000

The Covid-19 pandemic has hurt the Indonesian economy. To achieve sustainable economic recovery, the government has begun to transform the economy towards a greener direction or a circular economy for long-term economic growth. Contributions to the circular economy in Indonesia can be made through reuse, recycling, raw materials, design, production, and consumption. In terms of consumption, people are currently encouraged to choose organic products to meet their needs. According to data from the Indonesian Organic Agriculture Statistics (SPOI), Central Java province is in the top four for the highest use of organic food products after other provinces. The purpose of this study was to test the effect of environmental attitudes on pro-environmental consumer behavior. It will also test the mediation of perceived environmental responsibility between environmental attitudes and pro-environmental consumer behavior in Central Java. Furthermore, the urgency of this research is important to provide information about the potential for organic food businesses with the phenomena that occur, there by increasing the number of organic food entrepreneurs/consumers and being able to contribute to the circular economy in Central Java, Indonesia.

Keywords: pro-environmental consumer behavior, environmental attitude, perceived environmental responsibility

The Impact of Social Media Marketing and Brand Image on Purchase Decisions: A Case Study at Florasea Florist in Purwokerto

Larasatri Nuansari, Larisa Pradisti — Sun, 16 Feb 2025 00:00:00 +0000

This study aims to determine how social media marketing and brand image influence purchasing decisions at Florasea Florist in Purwokerto City. The research method used is quantitative method. This research was conducted using purposive sampling technique with a total sample of 80 respondents. The data collection method used was the distribution of questionnaires. The data analysis technique in this study used multiple linear regression analysis which was previously carried out validity test, reliability test, classical assumption test and then hypothesis testing through T test and coefficient of determination test. The results showed that: (1) Social media marketing has a positive and significant effect on purchasing decisions. (2) Brand image has a positive and significant effect on purchasing decisions. (3) Social media marketing and brand image influence purchasing decisions by 75.9%.

Keywords: Social Media Marketing, Brand Image, Purchase Decision

Effect of Organizational Culture on Organizational Citizenship Behavior (OCB) with Organizational Commitment as a Mediator (Study on Komunitas Juang Banyumas)

Muhammad Rifki Fauzan, Daryono Daryono — Sun, 16 Feb 2025 00:00:00 +0000

In Indonesia, there were more than 500,000 Non-Governmental Organizations (NGOs) registered with the Ministry of Home Affairs in 2019. This high number of Non-Governmental Organizations (NGOs) reflects the great interest of the community to organize, supported by the large number of volunteers involved. However, along with the challenges faced by NGOs, questions arise regarding the factors that influence volunteers' commitment to their organizations. This phenomenon becomes especially interesting in the context of General Elections (PEMILU) and Regional Head Elections (PILKADA) held every five years, where many volunteer organizations and political parties are involved. One of the under bow organization of political party that plays an active role is Komunitas Juang, which is affiliated with PDI-P and was established in 2014. This community serves as a forum for youth cadre in Central Java and has around 1300 members in Banyumas Regency who work voluntarily in various party programs. This study aims to analyze the effect of organizational culture on organizational citizenship behavior (OCB) with organizational commitment as s mediator in Komunitas Juang of Banyumas Regency. This study used a quantitative method with a Simple Random Sampling (SRM) approach, through the completion of a questionnaire by 84 members of Komunitas Juang Banyumas. The findings and implications of this research will be discussed in more depth in this article.

Keywords: Organizational Citizenship Behavior; Organizational Commitment; Organizational Culture; Non-Governmental Organization

Empowering export competitiveness: The role of coaching clinics in Banyumas MSMEs

Kiky Srirejeki, Ulil Afwa, Renny Miryanti — Sun, 16 Feb 2025 00:00:00 +0000

This study investigates the effect of an Export Coaching Clinic program on empowering Micro, Small, and Medium Enterprises (MSMEs) in Banyumas Regency, Central Java, Indonesia, to enter international markets, particularly Japan. MSMEs play a critical role in the region's economy, yet many struggle to compete globally due to limited knowledge of export procedures, regulatory requirements, and market entry strategies. Japan, with its high demand for quality products, presents significant opportunities, but also challenges due to strict regulations and cultural nuances. The research employs an exploratory approach, gathering qualitative data through semi-structured interviews and quantitative data via pre- and post-test assessments. The coaching clinic program included two interactive workshops led by experts, focusing on export documentation, Free Trade Agreement (FTA) policies, customs duty determination, product quality management, and Japanese market specifics. Additionally, one-on-one consultations provided tailored advice to the participating entrepreneurs. The results reveal substantial improvements in participants' knowledge. Moreover, the participants demonstrated a stronger grasp of export procedures, product quality standards, and compliance with Japanese regulations. Overall, the study concludes that coaching clinic is a valuable intervention for addressing knowledge gaps, improving export readiness, and enhancing the long-term competitiveness of MSMEs in international markets.

Keywords: MSMEs, export coaching clinic, export readiness, market entry strategies, international trade.

The Impact Of Workplace Ostracism On Counterproductive Work Behavior With Organizational Cynicism As A Mediator

Susi Haryanti, Siti Zulaikha Wulandari — Sun, 16 Feb 2025 00:00:00 +0000

This research aims to investigate the relationship between workplace ostracism, organizational cynicism, and counterproductive work behavior (CWB) within the Multimedia Community of Wonosobo Regency, using the Conservation of Resources (COR) Theory. The research method employed is quantitative with a descriptive approach. Data were collected through questionnaires distributed to 100 members of the Multimedia Community in Wonosobo. The data were analyzed using the SPSS 21 statistical tool. The results of the study indicate that workplace ostracism has a significant positive impact on counterproductive work behavior. Organizational cynicism serves as a significant mediator in the relationship between workplace ostracism and counterproductive work behavior. The implications of this research emphasize the importance of management efforts in addressing workplace ostracism and reducing organizational cynicism to minimize counterproductive work behavior.

Keywords: Workplace Ostracism, Organizational Cynicism, Counterproductive Work Behavior.

The Effect of Sustainability Report Disclosure on Company Performance and Value (Case Study on Manufacturing Companies Listed on the IDX 2019-2023)

Vivi Laelatuz Zahro, Farida Ratna Dewi — Sun, 16 Feb 2025 00:00:00 +0000

The development of the SDGs has made companies more responsible for sustainability goals. One form of this responsibility must be reported in the form of a sustainability report. The purpose of this study is to analyze the effect of the disclosure of economic performance, environmental performance, and social performance in sustainability reports on company performance (ROA), and on company value (PBV) in manufacturing companies listed on the IDX. The type of data used in this research is quantitative data from secondary sources. The data analysis methods used were descriptive statistical analysis and panel data regression analysis. This research shows that the disclosure of the sustainability report, both partially and simultaneously, does not affect the company's performance. Meanwhile, in terms of firm value, the partial disclosure of the sustainability report has no effect, but the simultaneous disclosure has an effect. Manufacturing companies can continuously improve their sustainability report disclosures to gain higher positive response and appreciation from stakeholders.

Keywords: Company performance, company value, sustainability report disclosure, manufacturing companies, SDGs

A Meta-Analysis Of Research On Intention To Use Information Technology (SIMRS) In Hospitals

Devia Shinta Mulia Asih, Siti Zulaikha Wulandari, Eman Sutrisna — Sun, 16 Feb 2025 00:00:00 +0000

This study aims to explore the intention to use Information Technology (SIMRS) in the Hospital, using the Systematic Literature Review method. Through an analysis of ten relevant journals, several important findings were found related to technology acceptance among nurses and hospital staff. First, the level of acceptance of information systems such as Electronic Medical Records (EMR) and SIMRS is influenced by the factors of perceived usefulness and perceived ease of use, which is in line with the TAM model. Second, user behavior is influenced by ease of access, availability of services, and positive attitudes towards technology. In addition, social aspects, such as trust and privacy issues, also influence eHealth acceptance. Third, the implementation of new technologies such as the Internet of Things (IoT) and big data improves the quality of health services, while national cultural values such as masculinity and uncertainty play an important role in the adoption process. These findings demonstrate the importance of contextual understanding in the implementation of health technology to maximize its acceptance and effectiveness in the hospital environment.

Keyword : Intention To Use, Technology Acceptance Model (TAM), SIMRS, Implementation

The Impact of Information Quality and Brand Trust on User Satisfaction with the Mamikos Application in Purwokerto

Aryo Bimo Sakti, Agus Suroso, Intan Shaferi — Sun, 16 Feb 2025 00:00:00 +0000

The research explores the impact of information quality and brand trust on user satisfaction with the Mamikos application in Purwokerto. In today’s competitive digital landscape, user satisfaction is a crucial determinant of an application's success. Mamikos, a leading platform in Indonesia for finding rental housing, provides users with comprehensive information and easy access to available properties. However, despite its widespread use, there are reports of dissatisfaction due to inaccurate or incomplete information and concerns regarding brand trust, which may adversely affect user satisfaction. A quantitative research approach utilizing a survey method was employed for this study. The target population consisted of Mamikos users in Purwokerto who have used the application for at least one month. A purposive sampling technique was applied to select the respondents. Data was gathered via a questionnaire and analyzed using multiple linear regression to evaluate the influence of information quality and brand trust on user satisfaction. This study contributes to the existing body of knowledge by offering insights into the factors that specifically influence user satisfaction in digital applications for housing searches and provides practical recommendations for application developers to improve the user experience. Result from the study finds that information quality has a significant positive impact on user satisfaction (B = 0.446, p < 0.05) and the analysis also shows that brand trust has a significant positive effect on user satisfaction (B = 0.270, p < 0.05). Based on the results of the multiple linear regression analysis, it can be concluded that both information quality and brand trust have a significant positive impact on user satisfaction.

Keywords: Information Quality; Brand Trust; User Satisfaction

Determinant Of Foreign Exchange Reserves In Indonesia For The Year 2000-2023

Aulia Sendy Sesaria, Arintoko Arintoko, Bambang Bambang — Sun, 16 Feb 2025 00:00:00 +0000

The study aims to analyze the effect of exchange rates, GDP, inflation, interest rates and state budget deficits on foreign exchange reserves in Indonesia from 2000-2023. The research uses secondary and Ordinary Least Squares to answer the goal. The results show that exchange rate and GDP partially have a positive and significant effect on foreign exchange reserves in Indonesia. Meanwhile inflation, interest rates, state budget deficits have no effect. Government policy implications include maintaining exchange rates to maintain currency value stability, enhancing exports to increase foreign exchange earnings, offering export incentives like subsidies and technological support, and advancing economic development through increased investment, productivity improvements, and infrastructure development. These strategies can help boost foreign exchange reserves, expand international operations, and ensure the stability of the country's economy.

Keywords: foreign exchange reserves; exchange rate; GDP; inflation; interest rate and state budget deficit.

The Influence Of Leadership Style, And Workload On Turnover Intention

Galih Cahyati, Dwita Darmawati — Sun, 16 Feb 2025 00:00:00 +0000

The purpose of this study is to determine the causes of high turnover rates which are thought to be caused by leadership styles and workloads that cause high turnover rates. So that the hope is that the results of this study can find solutions for companies to reduce turnover rates so that company productivity increases. So that company productivity increases. the main focus of this research is to improve the leadership style and the existing burden so that it will change the company's perspective in determining policies. quantitative data collection through questionnaires to frontliners, with analysis using SPSS. The population in this study were all frontliners in RO Yogyakarta, with the sampling technique being random sampling. The results show that both have an influence on the high turnover that exists partially and simultaneously.

Kata kunci: Leadership Style; Workload; Turnover

Navigating Market Dynamics: Formulating Marketing Performance Programs for Fertilizer and Pesticide Distribution Companies

Koko Dwi Prasetyo, Agus Suroso — Sun, 16 Feb 2025 00:00:00 +0000

Dynamic changes in the business environment the business environment continues to change rapidly, influenced by factors such as technological advances, regulatory changes, and market trends. Improving operational efficiency Operational efficiency is the key to improving a company's profitability and competitiveness. Fertilizer and pesticide distribution companies need to ensure that business in the industry is sustainable. Research on the formulation of marketing performance programs can help the company to identify ways to improve its business sustainability, and can increase its chances of achieving long-term success in this competitive and dynamic industry. Data collection was carried out through distributing questionnaires given to fertilizer and pesticide distribution companies that have been determined and sampled for research, then analyzed using SEM-PLS analysis. These factors are product diversification has a positive effect on business sustainability, product diversification has an effect on marketing performance, strengthening distribution networks has a positive effect on business sustainability, strengthening distribution network networks has a positive effect on marketing performance, increasing operational efficiency has a positive effect on business sustainability, and increasing operational efficiency has a positive effect on marketing performance marketing performance program is a system designed to measure the effectiveness of various marketing activities that have been carried out by fertilizer and pesticide distribution companies. By evaluating these programs, companies can identify best practices, uncover areas that need improvement, and allocate resources more efficiently. Some of the programs that can be implemented include marketing ROI analysis, marketing performance dashboards, customer satisfaction surveys, social media sentiment analysis, customer loyalty programs, A/B testing, customer lifecycle analysis, and competitor analysis. By implementing these programs consistently and conducting regular evaluations, companies can improve marketing performance, achieve sales targets, and strengthen their position in the market.

Keywords: marketing performance; distribution companies; fertilizers; pesticides

The Influence of Internal and External Factors on the Entrepreneurial Intent of Students at Manbaul Husna Islamic Boarding School in Purwokerto

Rafi Ilmi Badri Utama, Wiwiek Rabiatul Adawiyah — Sun, 16 Feb 2025 00:00:00 +0000

The role of entrepreneurship is crucial in the economic growth of a country. The Prophet Muhammad SAW was an adept and prosperous trader. In Indonesia, the spirit of entrepreneurship is increasingly encouraged, even among the younger generation, such as students in Islamic boarding schools (pondok pesantren). In the Manbaul Husna boarding school in Purwokerto, the combination of religious values and general knowledge makes entrepreneurship education highly promising. This study uses survey data from Pondok Pesantren Manbaul Husna, which consists of 30 students who have previously participated in Pondok's work activities. To collect data, this study used a questionnaire that was created using a Google Form. Data collection is done using the Likert 5 point scale during a period of time that is approximately one full day. The equation showed that if the variables of Entrepreneurial Awareness, Environment, Experience, and Spiritual Leadership remained unchanged, the influence of Islamic boarding school students' interest in entrepreneurship would increase by 6,710 units. The t-test was used to determine the extent to which the dependent variable can be explained by the influence of a single independent variable. The results showed no significant relationship between entrepreneurial interest and the leadership or entrepeunership awareness variables.

Keywords: Entrepreneurship; spiritual leadership; Islamic Boarding School

Preliminary Study of Factors Influencing Home Purchase Intentions Among Generation Z in Banyumas and Surrounding Areas

Rafif Sagita Nugraha, Rahab Rahab — Sun, 16 Feb 2025 00:00:00 +0000

This preliminary study aims to analyze the factors influencing the home purchase intentions of Generation Z in Banyumas and surrounding areas. Generation Z, who grew up in a digital and rapidly changing economic environment, faces unique challenges in homeownership. Key factors such as economic pressures, social status, lifestyle preferences, and financial literacy play a pivotal role in shaping their decisions. Rising property prices and limited access to affordable financing are significant barriers, while cultural values and the desire for long-term stability influence their preference on home ownership. Through qualitative research methods, including in-depth interviews, this study seeks to discover the influencing variables of Generation Z home purchasing intentions in Banyumas and its surrounding areas.

Keywords: Generation Z; home purchase intention; Banyumas; economic factors; social status; lifestyle preferences; homeownership

Predicting the Use of Excessive Product Packaging on Green Brand Equity with Greenwashing and Green Skepticism as Mediating Variables on Avoskin's Green Purchasing Behavior in Indonesia

Riyan Nanda Wulan Suci, Nur Choirul Afif — Sun, 16 Feb 2025 00:00:00 +0000

The increased public awareness and demand for environmentally friendly products have encouraged companies to pay more attention to green marketing practices. However, studies show that the practice of Excessive Packaging Product (EPP), Greenwashing and Green Skepticism (GS) can reduce the value of a company's green brand. This has a negative impact on consumer purchase interest in these green products. This study examines the effect of EPP, Greenwashing, on GBE and GPB consumers on Avoskin products in Indonesia. The theory used is Social Congnitive Theory (SCT) which focuses on the interaction between congnitive, behavioral and social environments holistically which influence each other. This research design is quantitative with associative research methods using cross sectional, by distributing a sample of 122 respondents and measured using a 5-point Likerts scale. The results of this study are expected that EPP has a positive effect on GBE, Greenwashing and GS act as mediating variables that weaken the effect of EPP on GBE. In addition, GBE has a positive effect on GPB. This study confirms that green marketing practices need to be carried out consistently, honestly, and transparently in order to maintain GBE and increase consumer purchasing interest.

Keywords: Excessive Packaging Product; Greenwashing; Green Skepticsm; Green Brand Equity; Green Purchasing Behavior

The Factors Influencing Investment Decisions Among Investors in Purwokerto City

Rizki Rizki, Rio Dhani Laksana — Sun, 16 Feb 2025 00:00:00 +0000

Investment in the capital market has emerged as a key option for individuals to manage their finance and grow their assets. In Indonesia, individual participation in capital market investments has seen significant growth in recent years, driven by factors such as increased financial literacy, technological advancements that facilitates access to market information and transactions, and initiatives by the government and financial institutions to promote public involvement. The city of Purwokerto, located in Central Java, has experienced similar trend, with a rising number of individual investors and diversification in investment instruments. However, making investment decisions is complex and influenced by various interrelated factors, including psychological, demographics, social, and economic aspects. Prior research indicates that investors behavior is often not fully rational and can be subject to various psychological biases. Demographics Factors such as age, gender, education level, and income also play a critical role in shaping investment decisions. This study aiming to analyze the factors influence individual investment decisions in the capital market, focusing on a case study of investors in the city of Purwokerto. The research adopts a qualitative approach, employing in-depth interviews and thematic analysis to explore the psychological, demographic, social, and economic factors that affect investment decisions. Additionally, the study investigate the role of financial literacy in moderating these influences. The findings of this research are expected to contribute to the academic literature in financial management and offer practical insights for individual investors, financial institutions, and policymakers. These insights aim to enhance investment participation and performance in the capital market, particularly in the context of Purwokerto, Thereby supporting local economic growth and improving community well- being.

Keywords: capital market; investment decisions; psychological factors; demographic factors; financial literacy; Purwokerto.

The Effect of Intellectual Capital and Profitability on Firm Value: Evidence from Banking Industry Listed in Indonesia Stock Exchange

Anastasya Intan Cristie, Intan Shaferi — Sun, 16 Feb 2025 00:00:00 +0000

This research aims to analyze the effect of Intellectual Capital (Value Added Capital Employed (VACA), Value Added Human Capital (VAHU), Structural Capital Value Added (STVA) and Profitability on Firm Value Evidenve from Banking Industry Listed in Indonesia Stock Exchange. The object of research from banking on the IDX in the period 2013-2023. The research method used is quantitative, secondary data type with multiple linear regression models. The sampling technique used purposive sampling method. The number of samples used in this research amounted to 5 banking industry. The results of the research state that Value Added Capital Employed (VACA), Value Added Human Capital (VAHU) Structural Capital Value Added (STVA) simultaneously affects the firm value, then the effect of Value Added Capital Employed (VACA), has a positive effect on firm value, Value Added Human Capital (VAHU) has a positive effect on firm value while Structural Capital Value Added (STVA) has no significant effect on Firm Value and Profitability affects Firm Value.

Keywords: Intellectual Capital, Value Added Capital Employed (VACA), Value Added Human Capital (VAHU), Structural Capital Value Added (STVA), Profitability, Firm Value

The Impact Of Competency and Personal-Job Fit on Improving Work Motivation to Increase Employee Performance at Class II Ksop Cilacap

Mohamad Arief Nofiandri, Devani Laksmi Indyastuti — Sun, 16 Feb 2025 00:00:00 +0000

The Class II KSOP Cilacap as an institution that manages the port has a vital role in ensuring the smooth operation of the port. Achieving superior performance cannot be separated from various influencing factors, including employee competency, personal-job fit, and work motivation. Employee competency, which includes knowledge, skills, and attitudes, is the basic capital that must be possessed to be able to carry out tasks well. This purpose of this study is to analyze the effect of competency and personal-job fit on employee work motivation and performance at the Class II KSOP Cilacap. The study data were collected through questionnaires distributed to 92 employees during the census. The IBM SPSS version 25 application was used for path analysis. The results of the study indicate that employee competency has a positive effect on work motivation, personal-job fit has a positive effect on work motivation, competency has a positive effect on employee performance, personal-job fit has a positive effect on employee performance, work motivation plays a mediating role in the relationship between competency and employee performance, and work motivation plays a mediating role in the relationship between personal-job fit and employee performance.

Keywords: KSOP Cilacap; Competency; personal-job fit; Work Motivation; Employee Performance

The Role of Human Capital and Financial Technology in Improving MSME Performance in Banyumas Regency

Sun, 16 Feb 2025 00:00:00 +0000

The existence of Micro, Small, and Medium Enterprises (MSMEs) plays an important role in contributing to the economic growth of a country. MSMEs must optimize their resources, especially non-physical resources, and utilize existing financial technology (Fintech) to continue to compete and grow at all times. This study aims to test the role of human capital and financial technology on MSME performance. The method used is multiple regression analysis. The sample was measured using convenience sampling techniques totaling 45 respondents. The results of the study indicate that human capital does not affect MSME performance. In contrast, financial technology has a positive effect on MSME performance. The implication of this study is that human capital and financial technology that are utilized optimally can maintain the stability of competitive performance and excel in achieving company goals.

Keywords: Human capital, financial technology, MSME performance

Investigating The Interplay Of Technological Stance, Operational Flexibility, And Resource Acquisition In Fostering Msme Longevity

Daryono Daryono, Telma Anis Safitri, Retno Widuri — Sun, 16 Feb 2025 00:00:00 +0000

This study aims to evaluate the influence of process adaptation, technology posture, and experimentation (PAE), and technology sourcing on proactive collaborative technology strategy and its impact on sustainable performance of MSMEs. Through comprehensive data analysis, it was found that technology posture has a significant influence on proactive collaborative technology strategy. MSMEs that have technological readiness, commitment to innovation, and management support for the use of technology tend to develop more collaborative and proactive technology strategies. Process adaptation and experimentation were also found to have a significant influence on proactive collaborative technology strategy. This shows the importance of flexibility and innovation in business processes as the key to successful technology adoption. In addition, effective technology sourcing, whether through purchasing, partnerships, or internal innovation, plays an important role in driving proactive collaborative technology strategy.The results of this study also show that proactive collaborative technology strategy has a significant impact on sustainable performance of MSMEs. A collaborative approach in technology strategy not only helps in effective technology adoption but also contributes to sustainable business performance in the long term. These findings provide important insights for MSMEs, stakeholders, and researchers in the field of technology management and innovation regarding the factors that influence the success of technology adoption in MSMEs

Keywords: Technology Posture, Technology Sourcing, PAE, Technology Strategy, Sustainable Performance

Antecedent of Tourist Revisit Intention to Dieng Destination in Central Java Province

Descham Ilham Ramadhan, Rahab Rahab — Sun, 16 Feb 2025 00:00:00 +0000

This study aims to examine the influence of tourism image, experience value, and satisfaction on the intention to revisit a tourist area. This study uses associative analysis to determine the relationship between two or more variables. This study was conducted in Central Java Province, Indonesia, especially in the Dieng tourist area. The population of the study was tourists visiting the tourist area around Dieng whose number could not be determined. The sample size was determined at 140 samples, derived from 93% of the number of questionnaires returned after being distributed online by the researcher. The approach used in this study was a purposive sampling approach, and data processing was carried out using simple multiple regression using SPSS 26 software. Empirical findings show that although tourism image does not have a significant effect, and the direct effect of experience value has an insignificant effect. However, through satisfaction with tourism experience, experience value has a significant effect on the intention to revisit a tourist destination.

Keywords: Experiental Value; Experiental Satisfaction; Tourism Image; Revisit Intention

The Influence of Job Insecurity on Turnover Intention with Perceived Organizational Support (POS) as a Moderating Variable in a Garment Company in Pemalang

Mualif Ismail, Achmad Sudjadi — Sun, 16 Feb 2025 00:00:00 +0000

This study aims to analyze the effect of job insecurity on turnover intention, with Perceived Organizational Support (POS) as a moderating variable in garment companies in Pemalang. The method used is a survey, with questionnaires distributed to 60 employees from 3 garment companies in Pemalang. Of these, 47 valid questionnaires were used for analysis. The results show that job insecurity has a significant negative impact on turnover intention, while POS acts as a moderator that can mitigate this negative effect. This research provides insights for company management to formulate strategies to improve employee retention and create a more stable work environment.

Keywords: Job Insecurity, Turnover Intention, Perceived Organizational Support (POS), Garment Industry, Pemalang

Factors Influencing Organizational Citizenship Behavior in an Organization (A Literature Review)

Nandang Arian Kusuma Kertapati, Daryono Daryono — Sun, 16 Feb 2025 00:00:00 +0000

This article contains a literature review on the factors that affect Organizational Citizenship Behavior in an organization. The scope used is based on the science of Human Resource Management. The method of writing articles is to use the library research method sourced from online media such as Google Scholar, Mendeley, and other online academic media. The results of the article in Literature Review are that: 1) Employee performance is one of the main factors in Organizational Citizenship Behavior, 2) Job satisfaction is the second factor that affects Organizational Citizenship Behavior, 3) Organizational culture is the third factor that affects Organizational Citizenship Behavior.

Keywords: Organizational Citizenship Behaviour, Employee Performance, Job Satisfaction, Organizational Culture

The Effect Of Halal Certification On Purchase Intention And Attitude As Mediation In Banyumas Regency (Frozen Food)

Prasetya Risa Kartika, Refius Pradipta Setyanto — Sun, 16 Feb 2025 00:00:00 +0000

Study This aiming For know connection between halal certificate and attitude towards halal as variable mediation that influences intention buy in Regency Banyumas . Research This carried out in the Regency Banyumas, Central Java, with involving Respondents 120 respondents consumer product eating . Data collected through questionnaire and interview with use scale linkert 1 -5 for measure perception respondents . Data analysis was carried out with use Structural Equation Model Partial Least Squares (SEM-PLS) method for test connection between variables . Research This find that halal certification has influence positive to intention buy , and attitude towards halal plays a role as variable significant mediation . Research results This expected can give contribution to understanding about factors that influence intention buy halal products and provide recommendation for stakeholders interest For increase halal awareness and certification in society .

Keywords: Halal Certification, Attitude toward halal, Purchase intention

The Relationship Between Leader-Member Exchange (LMX) Quality and the Perceptions of Justice and Job Satisfaction (A Study at the Religious Courts in the Ex-Banyumas Residency)

Rizal Zaenal Abidin, Achmad Sudjadi — Sun, 16 Feb 2025 00:00:00 +0000

This research examines how the quality of Leader-Member Exchange (LMX) influences employees' perceptions of justice and Job Satisfaction in Religious Courts within the Ex-Banyumas Residency. Frequent leadership transfers and rotations, typically occurring every two years, pose significant adaptation challenges for both employees and newly appointed leaders. These disruptions can destabilize organizations and hinder the attainment of performance goals. The quality of LMX is crucial for establishing positive working relationships between leaders and employees, which, in turn, enhances perceptions of justice and increases Job Satisfaction, particularly in environments with frequent leadership changes. This study employs a survey distributed to 100 employees across the Religious Courts in this area. Detailed findings and their implications are further elaborated in this paper.

Keywords: Leader-Member Exchange (LMX), perceptions of justice, Job Satisfaction

The Effect of Relationship marketing in Increasing Loyalty through Customer Satisfaction in the Service Industry at PT Cahaya Turangga Sakti with a Focus on Customers in the OM 60 & NBM, OM 70 Section at Pertamina International RU IV Cilacap Refinery

Youngki Barani Tarihoran, Lusi Suwandari — Sun, 16 Feb 2025 00:00:00 +0000

This study analyzes the effect of Relationship Marketing on customer loyalty through customer satisfaction at PT Cahaya Turangga Sakti, specifically in the Oil Movement (OM) 60, Non-BBM (NBM), and OM 70 divisions at the Pertamina International RU IV Cilacap Refinery. In the face of intense business competition in the service industry, companies need to implement effective strategies to improve relationships with customers and maintain their loyalty. The survey method is used to collect data from customers, and the analysis results show that Relationship Marketing significantly affects customer satisfaction. When companies understand and fulfill customer needs through effective communication, the level of customer satisfaction increases, which further increases customer loyalty. This study also found that customer satisfaction serves as a mediator that strengthens the relationship between Relationship Marketing and customer loyalty. The results of this study provide important insights for companies in formulating more effective Relationship Marketing strategies to increase competitiveness in the market. This research is expected to contribute to the development of customer relationship management literature in the service industry.

Keywords: Relationship Marketing; Customer Satisfaction; Loyalty; Service Industry

The Effect of Spot Exchange Rates, Estimated Forward Exchange Rates, and Inflation Rates on Future Spot Exchange Rate

Gini Anindita, Sudarto Sudarto — Sun, 16 Feb 2025 00:00:00 +0000

The study investigates the influence of spot exchange rates, estimated forward exchange rates, and inflation rates on future spot exchange rates. The volatility in exchange rates and its impact on future spot exchange rates is a critical concern for international traders and investors. The findings could have practical implications for currency risk management and hedging strategies. The results of this study indicate that the spot exchange rates and inflation rates have a positive effect on the future spot rate, while the estimated forward exchange rate has a negative effect. The result offer valuable insights for policymakers, financial analysts, and businesses involved in international trade. By understanding the impact of spot and estimated forward exchange rates, as well as inflation rates, stakeholders can make more informed decisions regarding currency exposure and risk management. The study contributes to the literature on international financial management and provides a framework for predicting future exchange rate movements in a dynamic global economic environment.

Keywords: Spot Exchange Rates; Estimated Forward Exchange Rates; Inflation Rates

The Influence of Digital Literacy on Marketing Performance (Survey on Handicraft Entrepreneurs in Rajapolah, Tasikmalaya)

Muhammad Shidqi Akhmal Pratama, Lusi Suwandari — Sun, 16 Feb 2025 00:00:00 +0000

This study aims to analyze the influence of digital literacy on marketing performance in handicraft entrepreneurs in Rajapolah, Tasikmalaya. Small and medium enterprises (MSMEs) in the handicraft sector are experiencing various challenges, including low digital literacy which has an impact on marketing performance. This study uses a quantitative method with a causal associative approach. Data collection was carried out through a survey using a questionnaire distributed to 50 small and medium enterprises (MSMEs) handicrafts in Rajapolah, Tasikmalaya. A simple regression analysis shows that digital literacy has a significant effect on improving marketing performance. The results of this study give implications that increasing digital literacy can help MSMEs in expanding the market, increasing competitiveness, and improving marketing performance. It has been proven to increase their promotional effectiveness and market competitiveness, which ultimately has an impact on business growth. This research highlights the importance of digitalization strategies to improve the marketing performance of MSMEs in the handicraft sector.

Keywords: Digital Literacy, Marketing Performance, Small and Medium Enterprises (MSMEs)

The Impact of Customer Satisfaction on Switching Behavior Among Online Transportation Customers: The Moderating Role of Attraction of Alternatives in Purwokerto

Anang Yanuar Ramadhan, Weni Novandari, Lusi Suwandari — Sun, 16 Feb 2025 00:00:00 +0000

This study analyze the impact of customer satisfaction on switching behavior among online transportation users in Purwokerto, focusing on the role of alternative attraction as a moderating variable. Switching behavior occurs when customers choose to leave their current service and move to another, even though they are satisfied with the services they previously received. This phenomenon raises important questions about the factors influencing customers' decisions to switch, particularly the role of customer satisfaction and the attraction of other alternatives. This study employs a quantitative research design. The population in this study consists of users of online transportation services in Purwokerto. To ensure representativeness, the sample was selected using non-probability sampling methods, specifically purposive sampling. The primary data for this research was collected through questionnaires distributed. Data collected from the survey was analyzed using the following techniques are descriptive statistics, validity and reliability testing, multiple linier regression analysis and moderated regression analysis to examine moderating effect. Through this study, it is hoped that online transportation service providers can gain insights into formulating more effective strategies to retain customers by understanding the dual influence of customer satisfaction and alternative attractions on switching behavior. The results concluded that customer satisfaction have a negative relationship between switching behavior, and attraction of alternatives can moderate the relationship between customer satisfaction with switching behavior such that higher attraction weakens the negative effect of satisfaction on switching behavior among online transportation in Purwokerto.

Keywords: Customer Satisfaction, Switching Behavior, Attraction of Alternatives, Transportation.

The Influence of the Leadership of the Village Head and the Work Motivation on the Performance of Village Officials (Case Study on Village Officials in Sirampog Sub-district)

Dwita Darmawati, Yunita Rusmawati — Sun, 16 Feb 2025 00:00:00 +0000

This study aims to analyze the influence of leadership and work motivation of village heads on the performance of village officials in Sirampog Subdistrict. Effective leadership and appropriate motivation are expected to improve the performance of village officials in carrying out their duties. This study used quantitative methods with a descriptive approach involving 40 respondents from village officials. Data were collected through questionnaires, then analyzed using multiple linear regression with the help of the SPSS program. The results showed that leadership has a significant positive influence on the performance of village officials, while work motivation has a positive but insignificant influence. This study provides insight into the important role of leadership in driving optimal performance of village officials, although work motivation is also an important factor that requires further attention.

Keywords: Leadership, village head, work motivation, performance of village officials

The Synergy of Brand Awareness and Brand Trust towards Repurchase Intention

Abrar Yodha Raya, Agus Suroso — Sun, 16 Feb 2025 00:00:00 +0000

In an increasingly competitive business environment, a company's ability to retain customers by enhancing repurchase intention becomes crucial. Brand Awareness and Brand Trust are two essential elements that can influence consumers' repurchase intentions. Brand Awareness helps consumers recognize and remember the brand, while Brand Trust fosters deep trust and loyalty toward the brand. The synergy between these two elements is believed to enhance consumers' desire to continue making repeat purchases. This study aims to explore the synergy between Brand Awareness and Brand Trust in influencing repurchase intention. The research adopts a quantitative approach with a survey method involving respondents who are active users of the Uwinfly electric bicycle brand. Data were collected through a questionnaire and analyzed using multiple regression techniques to identify relationships between the variables under study. The findings reveal that Brand Awareness does not significantly impact repurchase intention, whereas Brand Trust has a significant effect on repurchase intention. These results provide valuable insights for companies in designing comprehensive marketing strategies that not only focus on increasing brand awareness but also on strengthening consumer trust in the brand to foster long-term loyalty.

Keywords: Brand Awareness, Brand Trust, Repurchase Intention

Enchancing Consumer Attitudes Toward Green Products: The Role of Environmental Concerns and Eco Literacy

Dwi Endra Prasetyo, Suliyanto Suliyanto — Sun, 16 Feb 2025 00:00:00 +0000

The purpose of this study is to look into how eco-literacy and environmental concerns influence consumer attitudes toward environmentally friendly items, namely electric bicycles. As global awareness of environmental preservation grows, consumers prefer products with a low negative influence on the ecosystem. Electric bicycles have arisen as a transportation option that supports this movement because they use renewable energy and reduce greenhouse gas emissions. This study employs a survey method, delivering questionnaires to 60 respondents in Purwokerto, which were analyzed using multiple regression. The findings indicate that eco-literacy and environmental concern have a favorable and significant influence on consumer sentiments toward environmentally friendly items. These data suggest that customers' attitudes toward electric bicycles are more positive as their level of ecological literacy and environmental consciousness increases. The study's conclusion underlines the significance of raising public awareness of environmental issues in order to stimulate the use of eco-friendly products.

Keywords: Attitude towards green product; eco-literacy; environmental concerns

Determinant of Islamic Bank Performance and Bank Risk (study in central java periode 2019-2024)

Dymaz Catra Zanelta, Dian Purnomo Jati — Sun, 16 Feb 2025 00:00:00 +0000

This purposes of study is to analyze the effect of specific factors of Islamic banking on the performance of Islamic Rural Credit Banks (BPRS) in Central Java Province in the period 2019-2023. The factors studied include Capital Adequacy Ratio (CAR), Non Performing Financing (NPF), Operating Costs to Operating Income (BOPO), and Financing to Deposit Ratio (FDR). This study uses secondary data obtained from the annual financial reports of BPRS published by the Financial Services Authority (OJK). The population in this study was BPRS throughout Central Java, totaling 27 BPRS. However, there were 4 BPRS whose financial reports were incomplete, so the final sample in this study was 23 BPRS with a period of 5 years. Thus, the number of observations in this study was 115 observations. The analysis method used was multiple linear regression for hypothesis testing, and a classical assumption test was carried out to ensure that the model formed was not biased. The results of the study indicate that CAR and FDR do not have a significant effect on the profitability of BPRS in Central Java, while NPF and BOPO are proven to have a negative effect on the profitability of BPRS in Central Java. This means that carrying out cost efficiency and carrying out strict control over the level of bad debts is very important for BPRS management in order to record a profit. This study contributes to BPRS management to improve performance by paying attention to these ratios, especially in facing post-Covid-19 pandemic conditions.

Keywords: Profitablity, Islamic Rural Bank, Capital Adequacy Ratio, Non Performing Financing, Operating Costs to Operating Income, Financing to Deposit Ratio.

Financial Ratio Analysis for Predicting Financial Distress with Metode Altman Z–Score in PKU Muhammadiyah Hospital Purbalingga

Endah Kusumaningrum, Sri Lestari — Sun, 16 Feb 2025 00:00:00 +0000

Study This aiming For analyze condition finances of the PKU Muhammadiyah Hospital in Purbalingga use Altman Z-Score method for use predict potential the occurrence of financial distress. Analysis ratio finance covering various ratio , such as liquidity , profitability , and leverage, applied to the reporting data finance House Sick The Altman Z-Score method is used For give description about level health financial matters of PKU Muhammadiyah Hospital, Purbalingga , what is it? is at in condition safe , gray area , or at risk experience difficulty finance.From results research , the company experienced fluctuation big in condition his finances between 2019 and 2023. 2021 is the only one the period that shows condition real finance healthy and in a safe zone . The years 2019, 2022, and especially 2020 and 2023 show that company be in a condition that is not stable or even dangerous in a way financial.fluctuation This show existence problem in stability financial and management necessary finances overcome.

Keywords: Financial Ratio Analysis, Financial Distress, Altman Z-Score

Qualitative Study on the Leadership of Umar ibn al-Khattab: Lessons for Contemporary Leaders

Fitri Maesaroh, Ade Irma Anggraeni — Sun, 16 Feb 2025 00:00:00 +0000

Umar bin Khattab, in addition to being the head of government, also played a role as a faqih. His role in legal views made him very influential in his time until now. During the time of the Khulafaur Rasyidin, Islamic law could also not be applied in its entirety, because at that time the companions were faced with various realities of life and social conditions that were different from what happened during the time of the apostle, so they were required to carry out ijtihad and deliberation. The aim of this research is to find out qualitatively what Umar ibn al-Khattab's leadership system and patterns are. The method used is descriptive qualitative. Umar's leadership was able to bring Islam into a golden age. Many efforts have been achieved under his leadership which should serve as an example and guide for the lives of Muslims. Simplicity, prioritizing the interests of the people, full attention to what people who live in poverty face and experience. His example has become an inspiration that has become an example to be emulated by future leaders. Umar's government has inherited the development of Islam to this day, in the fields of law, politics, government, and sociology.

Keywords: contemporary, leadership, moslem

The Impact of Brand Image, Perceived Quality, and Fear of Missing Out (FOMO) on Generation Z's Purchase Decision in Choosing Barbershop Services: A Case Study of Gunting Ajaib Barbershop, Yogyakarta

Irwan Wicaksono, Larisa Pradisti — Sun, 16 Feb 2025 00:00:00 +0000

This study aims to analyze the influence of brand image, perceived price, perceived quality, fear of missing out (FOMO), and brand overload on Generation Z's purchasing decisions when selecting barbershop services in Yogyakarta. The background of this research is based on the rapid growth of the barbershop industry as part of a lifestyle, especially for Generation Z who are highly connected to social media and tend to be influenced by digital trends. Factors such as brand image, perceived price, and perceived quality play a significant role in shaping purchasing decisions, while the phenomena of FOMO and brand overload also influence their behavior in choosing services. Generation Z is often confronted with an excessive flow of information, both from social media and promotions, which can lead to confusion in making decisions. This study employs a quantitative approach with a survey method involving Generation Z students in Yogyakarta as respondents. Data is analyzed using multiple linear regression to test the influence of each variable on purchasing decisions. The results of this study are expected to contribute to barbershop owners in designing more effective marketing strategies, as well as for academics interested in studying consumer behavior in the digital era.

Key Words: brand image, perceived quality, FOMO, purchase decision, Generation Z, barbershop

Learning Agility as a Mediating Factor in the Relationship between Transformational Leadership and Digital Transformation Adaptation

Ilara Dina Yahya , Ratno Purnomo — Mon, 17 Feb 2025 00:00:00 +0000

This study aims to analyze the influence of transformational leadership on digital transformation adaptation, with learning agility as a mediating variable. The research method uses a quantitative approach with data collected through a questionnaire. A total of 70 respondents met the criteria to complete the questionnaire. The results show that transformational leadership has a significant positive impact on digital transformation adaptation and enhances employees' learning agility. Although learning agility plays a mediating role, this study also found that organizational factors, such as culture and work structure, affect the effectiveness of
this mediator. These findings are consistent with previous research showing that transformational leaders can create a supportive learning environment. However, the study also noted research indicating that certain conditions, such as work stress, can hinder employees' ability to learn and adapt. This research provides valuable insights for organizations in designing leadership strategies that support digital adaptation in the era of technological disruption.

Keywords: Transformational Leadership, Digital Transformation Adaptation, Learning Agility

Moderation Effect of Religious Commitment on Phubbing's Impact on Cyberloafing, Mediated by Psychological Well-being

Afif Fadhlullah Azis, Dwita Darmawati — Mon, 17 Feb 2025 00:00:00 +0000

This research aims to understand the role of Religious Commitment on Phubbing Cyberloafing, mediated by Psychological Well-Being, in religious institutions in Banyumas Regency. Religious Commitment refers to an individual's level of engagement in religious practices, including frequency, participation, and adherence to moral rules. It is treated as a moderating variable to weaken deviant social behaviors. In this research context, Phubbing, which leads to Cyberloafing, is considered a form of social deviance as it involves ignoring others to browse the internet using company resources. Additionally, the lack of Psychological Well-Being as a mediator can help explain why Phubbing leads to Cyberloafing. The study's subjects consist of 100 employees working in religiously affiliated institutions such as the Ministry of Religious Affairs, Qur'anic Educational Institutions, Madrasah
Ibtidaiyah (Islamic elementary schools), Madrasah Tsanawiyah (Islamic junior high schools), Madrasah Aliyah (Islamic senior high schools), and Islamic boarding schools (Pesantren) in Banyumas, Central Java, Indonesia. Respondents were selected using snowball sampling, which utilizes social networks to reach individuals who are difficult to access directly. Data analysis in this research employs Structural Equation Modelling (SEM) using the Smart PLS application. The validity test requires an outer loading
> 0.7 and an Average Variance Extracted (AVE) value, while the reliability test requires a Cronbach's alpha > 0.7.

Keywords: Religious Commitment, Cyberloafing, Phubbing, Psychological Well-Being

Conscientiousness as a Moderator: Examining the Effects of Challenge Stressors on Decision-Making Styles

Aisyah Aisyah, Refius Pradipta Setyanto — Mon, 17 Feb 2025 00:00:00 +0000

This study investigates the relationship between challenge stressors and decision-making styles, with conscientiousness acting as a moderating variable. It aims to elucidate how individuals in cooperative organizations can leverage their personality traits to enhance their decision-making processes under stress. A hierarchical multiple regression analysis was conducted using data collected from 110 respondents across various cooperatives in Wonosobo, employing a snowball sampling technique. The results indicated that both challenge stressors and conscientiousness significantly influence decision-making styles. Specifically, an increase in challenge stressors positively impacted decision-making styles, leading to more strategic and focused approaches. Furthermore, conscientiousness moderated this relationship, suggesting that individuals with higher levels of conscientiousness are better equipped to manage challenge stressors effectively, thereby improving their decision-making outcomes.

Keywords: Challenge Stressors; Decision-Making Styles; Conscientiousness

The Synergy Between Brand Experience and Brand Community in Fostering Brand Love: Insights from a Consumer-Centric Approach

Chandra Hadi Prayoga, ,Weni Novandari — Mon, 17 Feb 2025 00:00:00 +0000

This study aims to examine how brand experience and brand community influence brand love for Vespa products. The research method involved a survey of 100 Vespa users who are members of the Vespa community in Banyumas. The data was analyzed using multiple linear regression to examine the relationship between brand community, brand experience, brand love, and consumer loyalty. The results show that brand experience has a positive and significant effect on brand love, and brand community has a positive and significant effect on consumer loyalty. The implications of this study are that companies can
enhance brand love by building a strong brand community and providing a positive brand experience. Additionally, this study enriches the literature on brand love by highlighting the role of brand communities in strengthening the relationship between consumers and the brand.

Keywords: Brand Love, Brand Experience, Brand Community

The Influence of Storytelling Content Marketing on Customer Engagement on the TikTok Social Media Platform, Mediated by Emotional Response

Farah Choirunnisa, Refius Pradipta Setyanto — Mon, 17 Feb 2025 00:00:00 +0000

TikTok has become a highly popular social media platform in Indonesia, with 127.5 million users in 2024. Despite its extensive user base, TikTok exhibits a low engagement rate in the travel, hospitality, and recreation sectors, at 0.64% as of January 2024. This study aims to explore the effectiveness of storytelling-based marketing strategies in enhancing customer engagement on TikTok. The study employs a quantitative survey approach with a sample of 102 TikTok users from across Indonesia, and data is analyzed using Partial Least Squares (PLS) with SmartPLS 3.0 software. This study confirms that emotional response can serve as a mediator between storytelling content and customer engagement. The research has academic implications regarding the importance of customers' emotional responses when viewing storytelling content in digital marketing.

Keyword : Storytelling Content Marketing; Customer Engagement; Emotional Response

The Effect of Corporate Social Responsibility (CSR) on Purchase Decisions-Mediated Brand Awareness

Ilham Trishardianto, Suliyanto Suliyanto — Mon, 17 Feb 2025 00:00:00 +0000

This study aims to analyze the influence of Corporate Social Responsibility (CSR) on consumer purchasing decisions, by paying attention to the role of brand awareness as an independent variable. The background of this research is based on the importance of CSR in influencing consumer perception and purchasing preferences, as well as increasing attention to social responsibility in the industry. The research uses a quantitative approach with the Structural Equation Modeling - Partial Least Square (SEM-PLS) method as an analysis tool. Data was collected from 60 respondents who were consumers of Aqua brand bottled drinking water products through the distribution of questionnaires. This study examines the influence of CSR on purchasing decisions and brand awareness separately. CSR is measured through three dimensions: economic, environmental, and social, while brand awareness and purchasing decisions are measured through indicators that reflect consumer preferences. The results of the analysis show that CSR has a positive and significant influence on consumer purchasing decisions. In addition, CSR also has a positive effect on brand awareness, but brand awareness does not mediate the relationship between CSR and purchase decisions. Thus, the impact of CSR on purchasing decisions occurs directly, without the mediating role of brand awareness. The practical implications of this study are the importance of companies continuing to develop strong CSR programs to directly influence consumers' purchasing decisions, in addition to increasing brand awareness as a stand-alone factor.

Keywords: Corporate Social Responsibility (CSR); Brand Awareness; Purchase Decisions; SEM-PLS.

The Effect of Profitability and Liquidity on Stock Prices with Research and Development Intensity as a Moderating Variable in Food and Beverage Sub-Sector Manufacturing Companies Listed on the IDX for the 2018-2022 Period

Kurnia Indah Respati, Sudarto Sudarto — Mon, 17 Feb 2025 00:00:00 +0000

The background of this study aims to examine the effect of profitability and liquidity on stock prices by using research and development intensity as a moderating variable in manufacturing companies in the food and beverage industry subsector. Researchers used a sample of companies with several criteria, including companies that publish complete financial reports, include the allocation of research and development activity costs during 2018-2022. Researchers used several methods in this study. First, multiple regression to see the effect of the two independent variables on the dependent variable. Second, using the MRA (Moderated Regression Analysis) method to test the moderation variable. The results of research and data analysis show: 1) Profitability has no effect on Stock Price, 2) Liquidity has a negative effect on Stock Price, 3) Research and Development Intensity does not moderate the effect of Profitability on Stock Price, and 4) Research and Development Intensity moderates the effect of Liquidity on Stock Price. The limitations of this study include: First, this research cannot be assessed for all aspects of business in companies on the IDX, especially the food and beverage industry manufacturing sector. This is because this research is limited by several things, the first is that when the research was conducted, there was an extreme change in conditions in 2020 when the COVID-19 pandemic was sweeping the world, especially Indonesia. Second, information on the amount of funds allocated for research and development is limited, because not all companies record or disclose the funds they allocate for research
and development activities.

Keywords: : Stock Price, Profitablity, Liquidity, Research and Development Intensity, Moderation

The Role of Trust in the Influence of Live Streaming Characteristics on Purchase Hesitation: A Conceptual Paper

Mega Syntia Fauzannah, Nur Choirul Afif — Mon, 17 Feb 2025 00:00:00 +0000

Live streaming commerce has grown rapidly, especially in Indonesia. However, despite its significant growth, there is still a lack of literature on purchase hesitation in this context. Previous studies have focused on consumers' purchase intentions, while purchase hesitation, which is also a crucial part of the decision-making process, remains underexplored. Using the SOR (Stimulus-Organism-Response) theory, this study aims to analyze how live streaming commerce characteristics can build trust—trust in
products and trust in streamers—which in turn influences purchase hesitation. The results of this conceptual paper suggest that the characteristics of live streaming commerce (interactivity, visibility, and personalization) positively influence the building of consumer trust in streamers and products, thereby reducing perceived purchase hesitation. Future research is needed through statistical testing using SEM-PLS by collecting data via surveys. A sample size of 260 respondents who have watched live streaming on Shopee is required for this study. The findings are expected to contribute theoretically to filling the literature gap and provide implications for the development of more effective marketing strategies on live streaming platforms, focusing on enhancing consumer trust to mitigate purchase hesitation.

Keywords: live streaming e-commerce; interactivity; visibility; personalization; trust in streamer; trust in product; purchase hesitation

The Impact Of Electronic Service Quality Towards Customer Satisfaction Of Livin Merchant User At PT. Bank Mandiri (Persero ) Tbk.

Eka Kusumastuti — Mon, 17 Feb 2025 00:00:00 +0000

The purpose of this research is to know the impact of e-service quality towards customer satisfaction. This because at KCP Sokaraja found phenomenon improvement number of inactive customers user Livin' Merchant, until September 2024 there were 772 total customers recorded users and only 62 users active and 710 others is inactive. This because customer difficulty understand features and functions on Livin' Merchant. Then, some user with range age 40 years old need longer time to adapt the concept of payment method. So customer decide for no use application Livin' Merchant again because need long time to understand features and payment concepts in Livin' Merchant. This research will be conducted using a quantitative approach.. The subject in this study is customers of PT. Bank Mandiri (Persero), Tbk. who had used and installed the Livin' Merchant application on their smartphones. The determination of the population used non-probability sampling method, that is purposive sampling. The determination of the sample used Slovin formula. The measurement scale used is Likert Scale and the analysis tool used SPSS. The test that used of this research is multiple linear regression. The results of this study will explained more details in the part of discussion.

Keywords: electronics service quality, customer satisfaction, mobile banking .

The Influence of Relational Behavior and Relational Communication on Supplier Performance with Collaborative Communication Quality as a Mediating Variable on Brown Sugar Farmers in the Supply Chain

Eka Putri Hana, Daryono Daryono — Mon, 17 Feb 2025 00:00:00 +0000

In Indonesia, the brown sugar industry plays a significant role in the rural economy, with thousands of farmers involved in its production and supply chain. However, challenges in communication and relationships between suppliers and buyers often hinder optimal performance of farmers. This is evident in Cipaku Village, Purbalingga Regency, where the decline in the quality of brown sugar products has become a significant problem, mainly due to the lack of effective communication regarding standards and expectations between suppliers and buyers. This study aims to analyze the effect of relational behavior and relational communication on supplier performance, with the quality of collaborative communication as a mediating variable on brown sugar farmers in the supply chain. This study uses a quantitative method with a Simple Random Sampling (SRS) approach, involving 36 brown sugar farmer respondents in Cipaku Village, Purbalingga Regency. Data were collected through a questionnaire designed to measure the research variables. This study not only aims to answer the problems that occur in the field, especially in Cipaku Village, but also to contribute to the literature and new insights in agricultural supply chain management. The findings and implications of this study will be discussed in more depth in this article.

Keywords: Relationnal Behavior; Relational Communication; Supplier Performance; Quality Collaborative Communication; Brown Sugar Farmers; Supply Chain Management

The Influence of Digitalization on Export Performance: The Mediation Role of Market Adaptation Speed in the Wig Industry in Purbalingga

Muhamad Azis Kusmawan, Agus Suroso — Mon, 17 Feb 2025 00:00:00 +0000

This study examines the impact of digitalization on export performance, focusing on the mediating role of market adaptation speed in the wig industry in Purbalingga, Indonesia. In the era of Industry 4.0, digitalization has become an important factor in changing the global business landscape, significantly affecting the export sector. This study aims to fill the gap in understanding the underlying mechanism of the relationship between digitalization and export performance, especially in labor-intensive industries in developing countries. Using a quantitative approach and data from 50 respondents from several industries engaged in wig exports. This study found that digitalization has a positive effect on the speed of market adaptation and export performance. In addition, the speed of market adaptation mediates the relationship between digitalization and export performance, highlighting the importance of rapid market response in improving global competitiveness. These findings provide valuable insights for industry players and policymakers to optimize digital strategies and maintain a competitive advantage in global markets.

Keywords: Digitalization,Market Adaptation Speed,Export Performance

The Effects of Parents' Financial Knowledge and Socioeconomic Status on Students' Financial Management

Ahmad Nasori, Sherly Desputri Usman, Arpizal Arpizal — Mon, 17 Feb 2025 00:00:00 +0000

The purpose of this study was to determine the effect of parental socioeconomic status and financial knowledge on the financial management of Economics Education students. This research was conducted at the Teaching and Education Faculty of Jambi University's Economic Education Study Program. The research data was obtained by distributing questionnaires to Economics Education students Batch 2020-2021 via Googleform. Then, the data were analyzed using the help of the Microsoft Excel STAT97 and SPSS Statistics 22 application programs. The results showed that parents' socioeconomic status and financial knowledge affected the financial management of Economics Education students Batch 2020-2021 Jambi University. This can be proven from the results of the analysis calculation using the F test which obtained the value of Fcount > Ftable, namely 107.426 > 3.07 with a significance value of 0.00 <0.05, which means Ha is accepted and H0 is rejected. So, it can be concluded that the independent variables, namely the socio-economic status of parents and financial knowledge, jointly affect the financial management of Economics Education students Batch 2020-2021.

Keywords: Financial Management, Socioeconomic, financial knowledge

Utilizing Artificial Intelligence (AI) in the Tourism Industry: Enhancing Traveler Experience and Local Economies

Dyah Perwita, Prisilia Hadi — Mon, 17 Feb 2025 00:00:00 +0000

Local economic development is a participatory process that encourages partnerships between the private sector, communities and stakeholders in a particular area to undertake joint development by utilizing local resources to create jobs and stimulate economic activity. The tourism sector is one of the drivers of the local economy. The existence of rural tourism is very influential on the sustainability of livelihood community households as a means of survival. In reality, rural tourism has not been well developed in Indonesia and foreign tourists' perceptions of tourist destinations in Indonesia are still focused on Bali. For this reason, it is necessary to utilize Artificial Intelligence in digital tourism marketing to develop the local economy. This research uses the literature review method using 998 papers that are relevant to the topic and published during the period 2014 to 2024. The result of this study is the utilization of Artificial Intelligence (AI) in local economic development through the tourism industry has a positive impact. The findings show that the use of AI can increase memorable traveler experiences and be able to improve the welfare of communities around tourist destinations due to the high interest of returning tourists.

Keywords: Artificial Intelligence; Tourism; Traveler Experience; Local Economics

Reducing Production Defects in Box Products: A Six Sigma DMAIC Approach to Achieving Higher Process Capability

Telma Anis Safitri, Daryono Daryono — Mon, 17 Feb 2025 00:00:00 +0000

The Six Sigma methodology has been adopted by industries as a business management tool to enhance operational capabilities and reduce defects in any process. This study aims to present a case study on the application of the Six Sigma DMAIC methodology with the objective of reducing the defect rate produced by PT. XYZ. This factory is a company engaged in handcraft-oriented manufacturing, with several machining processes involved. One of the products manufactured is the Gift Box, which has a higher defect rate compared to other products. The analysis identified five main types of defects: length discrepancy, dents, asymmetrical panels, height misalignment, and color inconsistency. The current process shows an average DPMO of 38,925 and a sigma capability of 3.25 out of 6, indicating a significant number of defects and that the goal of Zero Defects has not yet been achieved. The recommended improvements include worker training, time management, and SOP implementation that should align with the production process. Machine maintenance, calibration, and material monitoring are crucial to preventing product defects. These steps are expected to reduce defects, improve efficiency, and enhance process capability.

Keywords: Defect, Quality, Six Sigma, DMAIC.

The Divergent Effects of Market Orientation: Uncovering the Links to Entrepreneurial Orientation in Indonesian SMEs

Mon, 17 Feb 2025 00:00:00 +0000

This study explores the complex relationship of market orientation and its impact on marketing performance, product quality, and entrepreneurial orientation within Indonesian MSMEs. While market orientation is traditionally perceived as a critical driver of marketing success, our findings reveal a more nuanced picture. Through an analysis of 111 MSMEs in, Indonesia, this research uncovers that market orientation does not affect to marketing performance or product quality. However, it plays a crucial role in enhancing entrepreneurial orientation, suggesting that a strong market focus may foster a more innovative and proactive business approach. These results challenge conventional assumptions and highlight the need for MSMEs to reconsider how market orientation is integrated into their strategic frameworks. By emphasizing the divergent effects of market orientation, this study provides valuable insights for practitioners and scholars seeking to understand the pathways through which market knowledge influences business outcomes in emerging economies.

Keywords: Market Orientation; Marketing Performance; Entrepreneurial Orientation; Product Quality; Small and Medium Enterprise.

Communication Skills and Service Responsibility Towards Patient Loyalty Moderated by Satisfaction in Indonesian Hospitals

Putu Ayu Pratiwi, Nur Choirul Afif, Eman Sutrisna — Mon, 17 Feb 2025 00:00:00 +0000

The ability of health workers, both doctors, nurses, and administrative staff, to convey medical information in a timely, empathetic, and clear manner is known as communication skills. Good communication makes patients feel heard and appreciated, which in turn increases trust in the services they receive. This study aims to identify how the relationship between communication skills and service responsiveness can affect patient loyalty, with satisfaction as a moderating factor. This research method uses a document review method using the PRISMA method. The data collection strategy for various literatures was obtained from electronic databases using Google Scholar and Reaseach Gate, the Garuda portal. The inclusion criteria for research articles were taken from 2019 to 2024. Research results: from the analysis of 9 articles obtained, there were communication skills in services that emphasized that transparent and empathetic communication builds and maintains patient trust. Likewise, the relationship between service responsiveness and its impact on satisfaction shows that the speed of service must be accompanied by clear explanations and effective communication to build customer trust and ensure the company's success in providing appropriate and professional services. Conclusion: communication skills and service responsiveness have a significant influence on patient loyalty, with patient satisfaction as a moderating factor. However, this satisfaction is not only influenced by communication skills, but also by other supporting factors such as the quality of facilities, technology, and adequate human resources. In addition, differences in cultural and demographic backgrounds also play a role in influencing patient perceptions of services, so it is important for health workers to understand the diverse needs of patients.

Keywords: communication skills, responsiveness of service, patient loyalty, patient satisfaction

How Does Information Overload Impact Social Media Fatigue and Consumer Choices in Indonesia and Malaysia?

Mon, 17 Feb 2025 00:00:00 +0000

This study aims to examine the effects of information overload on consumer confusion and decisionmaking challenges, with a focus on the mediating role of social media exhaustion. Using a quantitative approach, data were gathered through questionnaires, with purposive sampling applied to select 426 student respondents from Indonesia and Malaysia. The findings show that information overload significantly contributes to social media exhaustion, especially in Indonesia. This exhaustion, in turn, leads to increased consumer confusion, decision difficulties, and delays in decision-making. Information overload in Indonesia has a greater impact on social media exhaustion than in Malaysia, resulting in higher levels of confusion and decision postponement. Additionally, mediating factors like consumer confusion and decision-making challenges further intensify these outcomes. This research provides key insights into how improved information management can enhance decision-making processes and support psychological well-being in today’s digital landscape.

Keywords: Information Overload, Social Media Exhaustion, Customer Confusion, Decision Difficulty, and Decision Postponement.

The Impact of Market Sensing Capability on Export Performance: The Mediating Role of Export Market Exploration

Mon, 17 Feb 2025 00:00:00 +0000

With an emphasis on the mediating function of export market investigation, This study looks at the connection between export performance and market sensing skills. Using information from 60 Indonesian furniture manufacturers, the study employs partial least squares structural equation modeling (PLS-SEM) to investigate the suggested relationships. The findings show that, through greater export market exploration, market sensing competence favorably improves both directly and indirectly exported performance. Specifically, market sensing competence has a strong favorable effect on export market exploration (β = 0.651, p < 0.001) and export performance (β = 0.504, p < 0.001). Additionally, export performance is positively impacted by export market exploration (β = 0.357, p < 0.01), and it partially mediates the association between export performance and market sensing ability (indirect effect: β = 0.232, p < 0.01). These results contribute to our comprehension of flexible capacities in global commerce by elucidating the mechanisms through which firms leverage market intelligence to improve their export competitiveness. The study highlights the importance of developing strong market sensing capabilities and actively exploring new export markets as key strategies for improving export performance in increasingly volatile global markets.

Keywords: Market Sensing Capability, Export Market Exploration, Export Performance, International Business.

What Factors Influence The Performance of Rural Banks? A Case Study in Indonesia

Juli Riyanto Tri Wijaya, Yuni Utami — Mon, 17 Feb 2025 00:00:00 +0000

Rural bank performance has been in the spotlight due to the challenges faced such as asset quality, operational efficiency, and increasingly tight competition from other financial institutions. This study aims to identify the factors that influence the performance of rural banks. The research was conducted using a of rural banks in Indonesia, with observations spanning from 2020 to 2023. The research data was obtained from secondary sources and processed using Stata version 17 for analysis. The results of the study indicate that before the interaction moderation, BOPO and CAR were significant to ROA, while NPL and LDR were not significant to ROA. After the interaction moderation, BOPO and LDR are significant to ROA, while CAR and NPL are not significant to ROA.

Keywords: Rural bank; performance; factors; financial ratios

Is Confidence Enough to Achieve Performance? The Influence of Occupational Self-Efficacy on Performance Moderated by Job Crafting

Achmad Harfin, Ade Irma Anggraeni — Mon, 17 Feb 2025 00:00:00 +0000

This study aims to examine the influence of occupational self-efficacy on employee performance, with job crafting as a moderating variable, in educational institutions in Banyumas Regency. Using social cognitive theory and job demands-resources theory as the theoretical foundation, this research employs a quantitative method with a survey involving 84 teacher respondents from public schools in Banyumas. Data analysis was conducted using multiple regression with SPSS software. The results indicate that occupational selfefficacy significantly affects performance; however, job crafting does not significantly moderate the relationship. This study is expected to contribute theoretically to understanding the role of occupational self-efficacy in influencing performance moderated by job crafting.

Keywords: Occupational Self-Efficacy; Job Crafting; Performance

From Interaction to Intention: The Crucial Role of User Experience in AugmentedReality Marketing

Salsabila Surya Motik, Weni Novandari — Mon, 17 Feb 2025 00:00:00 +0000

This research examines the central issue of how augmented reality marketing (ARM) affects consumer Purchase Intention in the cosmetics sector, focusing on the role of user experience as a mediator. The aim of this research is to analyze the impact of ARM on Purchase Intention and understand how user experience plays a role in strengthening or mediating the relationship. The proposed solution is the use of ARM to increase consumer engagement and trust in buying cosmetic products online. The method used in this study is a survey with purposive sampling technique, involving respondents who have purchased Make Over products more than twice online. Data were collected through questionnaires and analyzed using the Partial Least Squares (PLS) method. This research is based on the Stimulus-Organism-Respondent (SOR) theory that connects ARM marketing stimuli with consumer responses in the form of Purchase Intention, with User Experience as a cognitive factor that influences the Decision. The results show that ARM has a positive impact on Purchase Intention, and User Experience also plays a significant mediating role in this relationship. ARM technology is the main factor influencing Purchase Intention.

Keywords: Augmented Reality Marketing, User Experience, Purchase Intention

The Effect of Person-Job Fit on Performance Moderated by Workforce Agility

Oktani Fungsiana, Siti Zulaikha Wulandari — Mon, 17 Feb 2025 00:00:00 +0000

This study aims to explore the relationship between person-job fit and employee performance, with workforce agility serving as a moderating variable. In the increasingly dynamic and uncertain work environment (VUCA), it is crucial for organizations to understand how the alignment between individuals and their jobs can influence performance. This research adopts a quantitative design using a survey method, where data is collected through questionnaires distributed to members of the Banyumas Raya Online Business Community. The results of the moderation regression analysis indicate that workforce agility plays a significant role in strengthening the relationship between person-job fit and performance. These findings suggest that employees with a high fit to their jobs can maximize their performance potential when supported by the ability to adapt quickly to changes. The practical implications of this study recommend that organizations should not only focus on proper recruitment but also develop training programs to enhance employee agility, enabling them to face complex and evolving challenges.

Keywords: person-job fit, workforce agility, performance.

Analysis Of Stock And Mutual Fund Portfolio Performance Using Sharpe, Treynor, And Jensen Methods (10 Blue Chip Stocks and 5 Best Mutual Funds 2023)

Hesti Ningsih, Najmudin Najmudin — Mon, 17 Feb 2025 00:00:00 +0000

Analysis of Stock Portfolio Performance and Mutual Funds with the Sharpe, Treynor, and Jensen Index methods on the best blue chip stocks and mutual funds on the Indonesia Stock Exchange. The purpose of this study is to determine the optimal portfolio performance of a stock portfolio formed from the 10 best blue chip stocks and the 5 best mutual funds in 2023. Based on the results of the analysis, the stock portfolio formed from the 10 best blue chip stocks provides better portfolio performance than mutual funds. However, 2 portfolios formed from each of the 5 best stocks, give different results on the Sharpe Index and Treynor Index, compared to the Jensen Index Method. The stock portfolio formed from the 5 best stocks gives a result of 0.0931 on the Sharpe Index Method and 1.1673 on the Treynor Index method, which is the highest portfolio performance compared to other portfolios and mutual funds. However, the results are different in the calculation according to the Jansen Index method with the highest value of 2.4159 in the stock portfolio formed from the second 5 best stocks. The higher the Sharpe index value, the better the performance of the stock portfolio.

Keywords: Stock Portfolio Performance, Mutual Funds, Sharpe Index, Trenor Index, Jensen Index

Evaluation Of The Implementation Of Electronic Prescribing At Sinar Kasih Hospital Purwokerto Using The Hot-Fit Method

Cindy Juwita Sari Gunawi, Sri Lestari, Lantip Rujito — Mon, 17 Feb 2025 00:00:00 +0000

The aim of this study is to reveal and assess the evaluation of implementation e-prescribing or electronic prescription module at the Sinar Kasih Hospital Purwokerto. This study uses a descriptive approach, namely a methodology that aims to determine system quality, information quality, service quality, user satisfaction, organizational support and net benefits for the implementation of electronic prescribing. A qualitative research design with a case study approach. Participants in this research were doctors, nurses and pharmacy staf. Using qualitative methods, in-depth interviews were conducted with 3 doctors, 2 Outpatient Installation nurses, 1 pharmacy staf. The validity of the data was tested using the triangulation method. Based on the results of research using the HOT-Fit method, it was found that the Human theme was the user's initial adaptability and user satisfaction. Organizational theme in the form of training and technical support. The Technology theme is network quality and information quality. There are obstacles in implementing e-prescribing where the network is slow, experiences downtime and there is no information on drug composition available in the e-prescribing feature. However, net benefits are obtained from implementing e-prescribing, namely speeding up medication administration, reducing paper use and reducing medical errors.

Keywords: e-prescribing evaluation, hospital, HOT-fit method

The Impact of Job Engagement on Burnout with Extraversion as a Moderator

Erwin Pandu Wardana, Ratno Purnomo — Mon, 17 Feb 2025 00:00:00 +0000

Research on job burnout continues to evolve across various disciplines. This study aimed to examine the influence of job engagement on burnout among remote workers, with extraversion as a moderator, using the Job Demand-Resource theory. A total of 43 employees completed a questionnaire, which was then analyzed using multiple regression. The results showed that job engagement had a significant negative impact on burnout, meaning that the higher the level of job engagement, the lower the level of burnout experienced. However, extraverted personality did not moderate the negative influence of job engagement on burnout. This research contributes theoretically to the understanding that job engagement can reduce burnout. Therefore, practically, leaders are advised to increase employee engagement, especially for those working remotely.

Keywords: Job Engagement, Burnout, Ekstraversion, Remote work.

Financial Digitalization and Stock Management at Kubaro Dimsum

Mon, 17 Feb 2025 00:00:00 +0000

This article discusses the application of financial digitalization and stock management in micro, small, and medium enterprises (MSMEs) in the food and beverage sector, focusing on Kubaro Dimsum. In the context of an increasingly competitive market, digitalization is key to improving operational efficiency and competitiveness of MSMEs. Research shows that the adoption of digital technology can increase efficiency by up to 25%, which is critical for business continuity. However, many MSMEs still face challenges in the transition from traditional to digital methods, including limited resources and knowledge. This article explores strategies that can be implemented to overcome these challenges, including training, the use of cloud-based management systems, and the use of social media to increase interaction with customers.

Keywords: financial digitalization; stock management; social media optimization.

Implementation of Marketplace Digitalisation and Marketing Strategies to Increase Turnover at DOMIKIDS Children's Clothing Convection Sales Jeruklegi, Cilacap

Mon, 17 Feb 2025 00:00:00 +0000

This research examines the digitisation and marketing strategies implemented by MSME Domikids, a children's clothing sales company in Jelkureggi, Cilacap Regency, to overcome the challenges of declining sales and limited product promotion in the market and social media. The focus of the support was on the development of operational digitalisation and the development of an optimal marketing strategy, including collaboration with local influencers and the use of children's influencers. Findings showed that marketplace digitalisation, optimisation of product descriptions, use of high-quality photos, and utilisation of advertising features through the Shopee platform had a significant impact on increasing sales by 25%. Marketing strategies utilising local influencers also proved effective in increasing product awareness and building consumer trust. This research contributes to enriching the literature on the implementation of digital and marketing strategies in MSMEs, especially in the context of children's clothing convection in Indonesia. The significance of this research highlights the importance of collaborating with influencers and utilising targeted incentives to improve employee motivation and company competitiveness in the digital era.

Keywords: MSMEs, marketplace digitalisation, influencer marketing, sales turnover, marketing strategy, Domikids.

Training on Creating Simple Promotional Media with the Canva Application for Culinary SMEs

Agus Suroso, Evi Selvi — Mon, 17 Feb 2025 00:00:00 +0000

In the current industry 4.0 era, promotion is usually divided into two parts, online media and offline media. Online promotion involves the use of social media and marketplaces, while offline promotion includes banners, pamphlets, banners, brochures, and more. However, the design must still be good, unique, and memorable so that people are motivated to follow the message conveyed. So the introduction of promotional media and training was carried out to community service partners in Culinary MSMEs, in the midst of a crisis. Culinary MSMEs still dominate the Indonesian market and are an idol, because eating is a basic human need. That is why food and beverage traders are always in demand. There is no need to be afraid of competition in this culinary business, because people have different tastes. MSME business people can ensure the superiority of their products, so that they have a certain market. There are several types of culinary businesses carried out by MSME entrepreneurs, ranging from light snacks, drinks, to daily staples. Although the products are the same, sometimes what distinguishes them is the taste, production method, and packaging system that attracts consumers. To attract consumers, MSMEs need promotions with unique and attractive designs and for this they often use external design services for the promotion of their programmes, although there is often more than one activity running simultaneously. This causes The expenditure of funds for design is large, with an estimated total of Rp.2,040,000 - 2,500,000 per year according to the programme organised. So finally it was agreed to provide training to the community on how to create promotional media using the Canva application, because the application is easy to understand, affordable, and can be accessed via Android mobile phones. This Community Service activity uses lecture, demonstration and practicum methods. Through this activity, participants will gain knowledge and skills in using the Canva application.

Keywords: Training, Media Promotion, Canva

Technical Assistance for Product Management of Donuts and Bakery Business EL DONUTS in Gumiwang Village, Purbalingga

Agus Arifin, Rakhmat Priyono — Mon, 17 Feb 2025 00:00:00 +0000

The aim of this community empowerment program is to provide technical assistance in managing the donuts and bakery business owned by EL DONUTS. The problems faced are financial management that is not neat and not standard, limited understanding of product legality, and the main production tools those are not yet owned. The community service method used is to assist in providing training in standard financial management, attempting to an understanding of the importance of product legality, and providing main equipment of production. The results of this program are better capability for financial management, better understanding of product legality, and having main equipment for increasing the selling value.

Keywords: Technical assistance; financial management; product legality.

Training in Avoiding Plagiarism using Paraphrasing and Mendeley Reference Manager for MBKM Research Students at FEB Unsoed

Isti Riana Dewi, Telma Anis Safitri, Ariella Raissa Rahmanina — Mon, 17 Feb 2025 00:00:00 +0000

MBKM research is a program from the Ministry of Education, Culture, Research and Technology that aims to prepare students to face the world of work or academic careers, as well as improve the quality of research in Indonesia. In the Faculty of Economics and Business Unsoed, there are several study programs with an average study period of more than four years. So that it needs to be prevented by increasing the capacity of students in writing scientific articles through several important strategies such as paraphrasing and reference management through Mendeley to avoid plagiarism so that the creation of scientific articles becomes more effective and efficient. The methods for implementing community service include training preparation, training implementation, evaluation and feedback, follow-up, and activity reporting.

Keywords: MBKM research; paraphrasing; plagiarism; mendeley reference manager

Social Media Development and Management of DOI Café Ciamis

Mon, 17 Feb 2025 00:00:00 +0000

The purpose of this community service is to encourage entrepreneurship and provide training in social media usage skills to increase sales of DOI Caffe in Ciamis. This community service provides assistance by encouraging entrepreneurship and providing new skills, such as the use of social media and marketplaces to increase sales. The main target of this community service is DOI Cafe management. As a result, management becomes more motivated to do business, learn how to use marketing in a better way, and develop new innovations that can increase the value of production products. The results of the study show that the use of social media by DOI Café Ciamis has succeeded in increasing interaction with customers. Platforms such as Instagram and TikTok are used to promote products, organize events, and communicate directly with consumers. In addition, management that is responsive to customer feedback on social media also strengthens consumer loyalty.

Keywords: Social Media, Café, Digital Marketing, Marketing

lncreasing Sales of Fertilizers and Pesticides at Wiguno Agro Sentosa Agricultural Stores Through Social Media and E- Commerce

Mon, 17 Feb 2025 00:00:00 +0000

The digital revolution has changed the way we shop, including in the world of agriculture. Fertilizers and pesticides, as an important input in modern agriculture, can now be accessed more easily through e-commerce platforms and social media. By utilizing digital technology, farmers can obtain quality and affordable supplies without having to go far. Deni Apriadi & A. Saputra (2017) emphasized the importance of a marketplace-based e-commerce system to shorten the distribution chain, thereby increasing profits for farmers and consumers. Wiguno Agro Sentosa Agricultural Store is an agricultural store that provides agricultural equipment from fertilizers, pesticides and agricultural tools. Wiguno agro Sentosa is located in Wonokriyo Market, Gombong District, Kebumen, Central Java. The sale of Wiguno Agro Sentosa stores is only done offline or conventionally for farmers around the store, especially Kec. Gombong and has not yet made online sales both through e-commerce and social media. To increase sales of Wiguno stores, it is necessary to expand the market reach by using online sales, especially through social mediaFacebook, Instagram, tiktok and using e-commerce such as shopee, pedia stores and tiktok shops. The concept of online sales of the Wiguno agro Sentosa agricultural store. This concept focuses on effective digital marketing strategies to reach farmers as the main target market. These concepts include: in-depth understanding of farmers, online store optimization, digital marketing strategies, building customer trust, pricing and promotion strategies, logistics and rewards, analysis and evaluation. Online marketing of agricultural products provides convenience for farmers by marketing their products more effectively and reaching a wider market without geographical restrictions. Web-based e-commerce allows farmers to sell their crops directly to consumers or distributors, and online marketing through websites and social media expands market reach and increases sales. Wiguno Agro Sentosa's agricultural store is an agricultural store that has not yet made online sales, and to increase sales, they need to take advantage of social media and e-commerce such as Shopee and Tokopedia. The concept of online sales provides an effective digital marketing strategy to reach farmers as the main target market, and various challenges that need to be overcome when using online platforms.

Keywords: online selling, digital marketing concept, agricultural store.

The Importance of Obtaining Halal Food Certification for SMEs in Barlingmascakeb

Triani Arofah, Wita Ramadhanti, Dyah Ayumurni Kartikasari — Mon, 17 Feb 2025 00:00:00 +0000

Halal certification is a crucial element for Small and Medium Enterprises (SMEs) in Barlingmascakeb, Indonesia, especially in the food sector. This certification assures consumers that the products offered comply with Sharia standards, thereby enhancing consumer trust and improving market competitiveness. This community service report explores the importance of obtaining halal certification, its benefits in improving product quality, and its role in expanding both domestic and international markets. Additionally, the report identifies the specific challenges faced by SMEs in Barlingmascakeb, such as lack of knowledge and high certification costs, and offers recommendations for overcoming these obstacles. Field research and data from LPPOM MUI confirm that raising awareness about halal certification can significantly contribute to the growth and sustainability of SMEs in the region, particularly in catering to the growing demands of Muslim consumers.

Keywords: SMEs; Halal Certification; Competitiveness; Product Quality; Market Expansion

"Titip Temani" Strategic Assistance: From Local Flavors to Special Culinary Experiences in Purwokerto

Mon, 17 Feb 2025 00:00:00 +0000

This article focuses on the handling and assistance of the "Titip Temani" restaurant MSME in Purwokerto. This restaurant faces challenges in increasing sales, especially in utilizing digital platforms such as Instagram, WhatsApp, and food delivery services (GoFood, GrabFood, ShopeeFood). The main objective of the intervention is to help the restaurant optimize the use of these digital platforms to increase the number of orders and overall revenue. Through mentoring activities, the team provided training on digital marketing strategies, including content creation on Instagram, using WhatsApp Business to communicate directly with customers, and registering and managing menus on food delivery platforms. This activity was followed by monitoring and evaluation to measure the effectiveness of the strategies implemented. The results of the intervention showed a significant increase in the number of orders through digital platforms. The use of Instagram as a promotional tool succeeded in attracting more customers, while WhatsApp made the ordering process easier. The three food delivery platforms (GoFood, GrabFood, ShopeeFood) contributed the most to the increase in restaurant sales. The restaurant also experienced an increase in revenue after implementing this digital strategy.

Keyword : digitalization, culinary, business management, marketplace

Business Development Strategy of MSME Moringa Cake and Bakery through Digital Transformation

Mon, 17 Feb 2025 00:00:00 +0000

Moringa Cake and bakery has been established in Cilacap since 2023. The market potential in developing a food business made from moringa leaf powder is actually quite large but often faces challenges in terms of marketing, operational efficiency, and wider market penetration. This dedication to the community activity aims to develop a business strategy for Moringa Cake Bakery through a digital transformation approach. This PKM activity is carried out by covering target analysis, data collection, and processing accompanied by stages of digitalization strategies specifically designed to help MSME owners. Results of the study: Rebrand Moringa Cake and Bakery on Instagram social media, provide customer service contact persons on WhatsApp social media, and start a digital transformation on Shopee e-commerce. Conclusion: Based on the results of the study, the digital transformation implemented in the Moringa Cake and Bakery MSME shows significant progress in terms of marketing and sales

Keywords: Business Development Strategy, Msme, Digital Transformation

Online Sales Optimization At Taylor Thrift Fashion Store

Wiwiek Rabiatul Adawiyah, Hesti Ningsih, Virdies Nur Cahya, Rafi Ilmi — Mon, 17 Feb 2025 00:00:00 +0000

This community service activity aims to help the Taylor Thrift fashion store develop its business by using digital marketing so that sales can be done not only offline but also online. The problem faced by the Taylor Thrift store is the limitation in implementing the right digital marketing strategy. The methods used are discussions, interventions and digital marketing training using the shoppe, instagram and tiktok platforms. In addition, it also uses endorsements. The expected benefits are increasing sales and building a loyal customer base with a repeat purchase rate.

Keywords: digital marketing, platform, online sales

Marjaya Fried Onion Business Development Strategy through Digital Transformation

Mon, 17 Feb 2025 00:00:00 +0000

The Marjaya Fried Onion Small and Medium Enterprises (SME) is faced with the need to leverage digital technology to enhance operational efficiency, expand market reach, and create sustainable value for consumers. Assistance for this SME was provided through in-depth interviews and observations of the business owner and the ongoing business processes. The research findings reveal that the adoption of e-commerce, digital marketing strategies, and technology-based data management can boost business competitiveness and open opportunities for expansion. However, challenges remain, particularly in the limited human resources skilled in digital technology and insufficient technological infrastructure. Therefore, business development through digital transformation must be supported by adequate human resource training and collaboration with external parties to ensure the effective implementation of technology. The study also encourages other SMEs to be more proactive in adopting digital technology as part of their growth and sustainability strategies.

Keywords: Business strategy, digital transformation, Small and Medium Enterprises(SMEs), Digital marketing, E-commerce

Strategy to Improve Community Economy with Inovative Palm Sugar Products for High Economics Value

Mon, 17 Feb 2025 00:00:00 +0000

Banyumas Regency is one of the priority target areas of Kosabangsa 2024 in Central Java. Sambirata Village is one of the villages located in Cilongok District, Banyumas Regency, which is an area that is a poor category village with various low economic problems. Most of the residents of Sambirata Village work as farmers and farm laborers who depend on their income from the agricultural and plantation sectors. The problem of the people of Sambirata Village, Cilongok District, Banyumas Regency is the low level of income of its people, resulting in low economic capacity and low levels of community welfare. Marketing of plantation products, especially coconut sugar which is processed into palm sugar, is still relatively cheap because the quality of palm sugar is still low with a highwater content so that if it is sold to the local market at a relatively cheap price. The solution carried out through the Kosabangsa program is to strengthen the people's economy through the utilization of Sambirata Village's superior product, namely palm sugar. The strategy for strengthening the people's economy can be carried out by downstreaming palm sugar products and packaging them to be marketed with a higher economic value so that people can improve their welfare. With product diversification and good marketing, it is expected to eradicate poverty in the community and increase the economic independence of the village.

Keywords; Productive economy, Product Diversification, Ant Sugar

The Effect of Operational Efficiency and Capital Adequacy Ratio on Bank Rakyat Indonesia Stability Moderated by Inflation and Economic Policy Uncertainty

Mon, 17 Feb 2025 00:00:00 +0000

This paper investigates the impact of operational efficiency, capital adequacy ratio, inflation, economic policy uncertainty on Bank Rakyat Indonesia Stability. Using a sample of BRI quarterly financial statements from 2006 to 2024 with a total of 74 observations. Data analysis in this research used Smart PLS 3.0. The results show that operational efficiency, capital adequacy ratio, and economic policy uncertainty have a significant negative impact on the stability of BRI Bank. Inflation has a significant positive impact on the stability of BRI Bank. Additional analysis shows that economic policy uncertainty can weaken the influence of the capital adequacy ratio on the stability of BRI bank. The findings of this study highlight EPU as an additional procyclical factor influencing bank behavior, strategies and policies.

Keywords: Bank Stability, Operational Efficiency, Capital Adequacy Ratio, Inflation, Economic Policy Uncertainty

Analysis of the Effect of Brand Association, Brand Position, and Brand Value on Purchasing Decisions for Illona Tissue Brand

Malika Nawali, Rahab Rahab, Larisa Pradisti, Purnomo Adi — Mon, 17 Feb 2025 00:00:00 +0000

This study aims to analyze Illona's brand branding strategy by exploring the causal relationship between brand association, brand position, brand value and purchase decision. Specifically, this study examines how brand association, brand positioning, brand value impact purchasing decisions. Data was collected from 135 respondents through questionnaires using a non-probability method with purposive sampling. Respondents consist of tissue consumers in Purwokerto, who have purchased tissue at least once in the past one month in Purwokerto. This study used SPSS version 27 to test the relationship between variables using multiple regression analysis. The results of this study indicate that brand association, brand positioning, brand value positively and significantly influence purchasing decisions. This study provides theoretical implications to strengthen the literature regarding the importance of brand elements in influencing consumers. Managerially, this study directs companies to strengthen brand associations, increase value, and strengthen position in the market to encourage consumer purchasing decisions.

Keywords: brand association, brand positioning, brand value, purchase decision, tissue

Social Media Marketing Activity Impact on Repurchase Intention for PNM Investment Management’s (PNM IM) Open-Ended Mutual Fund Products

Mon, 17 Feb 2025 00:00:00 +0000

The rapid development of technology from era to era brings changes in how a product is marketed to consumers. Social media is a powerful marketing tool in today’s digital age. Social media can be the best choice for marketing, but it all depends on the business needs and target audience of a particular social media. PNM Investment Management is a subsidiary of PT Permodalan Nasional Madani. PNM IM uses social media as a form of marketing all open-end mutual funds product and mutual funds managed. Social media platforms have information overload, where audiences are bombarded with tons of content every day. There is too much information competing for attention, audiences may struggle to process and lead to low engagement. Quality of both products and services has a tremendous impact on variations in repurchase intention. The better perceived quality will be followed by the increasing of repurchase intention. Accordingly, this study aims to evaluate the SMMA on PNM IM’s social media platforms to drive increased repurchase intentions for open-end mutual fund products with perceived quality as mediation and information overload as moderation.

Keywords: Social Media Marketing Activity, Repurchase Intention, Information Overload, Brand Equity

Analysis of the Influence of Financial Literacy and Financial Behavior Bias on Investment Decision Making with Risk Perception as a Mediating Variable

Linda Widyasari, Rio Dhani Laksana, Fitri Amalinda Harahap — Mon, 17 Feb 2025 00:00:00 +0000

This study analyzes the effect of financial literacy and financial behavioral biases on investment decision making with risk perception as a mediating variable. Data were obtained from 122 respondents, namely employees of the BPSDM unit of the Ministry of Villages, Development of Disadvantaged Regions, and Transmigration. The research method uses a quantitative approach with data collection through questionnaires. The results showed that financial literacy and financial behavior bias have a significant positive influence on investment decision making. In addition, risk perception was found to mediate the relationship between financial literacy and investment decision making, as well as between financial behavioral biases and investment decision making. This study provides theoretical and practical implications in understanding the dynamics of investment decision making, especially in government organizations. However, this study has limitations on the generalizability of the results and the cross-sectional approach, so further research with a broader scope is needed.

Keywords: financial literacy, financial behavior bias, risk perception, investment decision making, government employees.

Analysis The Effect of Memorable Tourism Experience on Revisit Intention: The Mediating Role of Destination Satisfaction and Destination Advocacy (Study on Baturraden Tourist)

Hana Maliha Adnindya Zien, Weni Novandari, Tiladela Luhita, Purnama Alamsyah — Mon, 17 Feb 2025 00:00:00 +0000

This study investigates the impact of Memorable Tourism Experience (MTE) on revisit intention, with destination satisfaction and destination advocacy as mediating variables, focusing on the Baturaden tourism area. MTE, comprising dimensions like hedonism, novelty, and local culture, is critical for enhancing tourist satisfaction and fostering advocacy. Employing a survey method, data were collected from tourists who visited Baturaden, with a total sample of 210 respondents. Structural Equation Modeling (SEM) was applied for data analysis. The findings reveal that MTE significantly influences revisit intention both directly and indirectly through destination satisfaction and advocacy. Satisfaction plays a vital role in reinforcing positive emotional connections, while advocacy enhances word-of-mouth promotion. These results underscore the importance of creating memorable experiences to improve tourist loyalty. Practical implications suggest destination managers should prioritize enriching tourists' experiences, ensuring quality service, and leveraging local cultural assets to foster satisfaction and advocacy. The study contributes to tourism literature by elucidating the interconnected roles of MTE, satisfaction, and advocacy in promoting sustainable destination growth.

Keywords: Memorable Tourism Experience, Revisit Intention, Destination Satisfaction, Destination Advocacy, Baturaden, Tourism

The Effect of Social Media Influencers on Purchase Intention : Parasocial Relationships and Brand Credibility as Mediating Variables and Persuasion Knowledge as a Moderating Variable (Study on Followers of Social Media Influencer Arief Muhammad)

Hafian Rizki Pradana, Weni Novandari, Larisa Pradisti, Riskian Lestari — Mon, 17 Feb 2025 00:00:00 +0000

This study aims to explain the inconsistencies of previous research regarding the effect of social media influencers on purchase intention and gain a deeper understanding of the factors that drive purchase intention behavior, in the context of influencer marketing on social media. Specifically, it aims to explore the impact of influencers' involvement in product marketing on their followers' purchase intention behavior, by considering the role of parasocial relationships and brand credibility as potential mediators in the decision-making process, as well as further exploration of the impact of followers' persuasion knowledge. Objectively, this research conducted a study on the active Instagram social media followers of Indonesia's leading influencer “Arief Muhammad”, involving 185 members as respondents, using probability sampling method. The questionnaire used a Likert scale with a range of 1 to 5 with data analysis using SEM AMOS. This study shows several key findings : social media influencers have no positive effect on purchase intention directly, social media influencers have a positive effect on parasocial relationships, social media influencers have a positive effect on brand credibility, parasocial relationships have a positive effect on purchase intention, brand credibility has a positive effect on purchase intention, parasocial relationships mediate the effect of social media influencers on purchase intention, brand credibility mediates the effect of social media influencers on purchase intention, persuasion knowledge moderates the effect of social media influencers on purchase intention, persuasion knowledge moderates the effect of parasocial relationships on purchase intention.

Keywords : Social Media Influencer, Parasocial Relationships, Brand Credibility, Persuasion Knowledge, Purchase Intention.

The Influence of Talent Management on Employee Performance : The Role Employee Engagement as Mediating Variable

Mon, 17 Feb 2025 00:00:00 +0000

This study aims to analyze the effect of talent management on employee performance: the role of employee engagement as a mediating variable. In this study, the sample used was 42 respondents who were permanent employees of the Regional Office of the Directorate General of Treasury of Central Java Province. This research is a type of survey research with a quantitative approach and uses sensus method in sampling. This data collection technique uses a Likert scale of 1-5. Data analysis methods in using SPSS (Statistical Product and Service Solutions). The results of the study prove that there is a positive effect of Talent Management on Employee Performance, a positive effect of Talent Management on Employee Engagement, a positive effect of Employee Engagement on Performance, and a mediating effect of Employee Engagement on the relationship between Talent Management and Employee Performance at the Regional Office of the Directorate General of Treasury of Central Java Province.

Keywords: Talent Management. Employee Performance, Employee Engagement

The Influence of Perceived Compatibility and Perceived Ease of Use on Continuance Intention Mediated by Perceived Usefulness (A Case Study on the Taspen Otentikasi Application)

Faradilla Yasmine Az Zakia, Chandra Suparno, Asmi Ayuning Hidayah — Mon, 17 Feb 2025 00:00:00 +0000

This study aims to analyze the influence of perceived compatibility and perceived ease of use on continuance intention, mediated by perceived usefulness, in the Taspen Otentikasi application. The research focuses on the operational area of PT TASPEN KC Purwokerto (Banyumas, Purbalingga, Cilacap, Banjarnegara, Kebumen, Wonosobo, and Purworejo). The sample consists of 135 respondents selected using purposive sampling, targeting pensioners and their heirs who have used the Taspen Otentikasi application at least once. Based on the research conducted using Structural Equation Modeling (SEM) analyzed with AMOS 26, the findings reveal that: (1) Perceived compatibility does not affect perceived usefulness, (2) Perceived ease of use positively influences perceived usefulness , (3) Perceived usefulness positively influences continuance intention, (4) Perceived compatibility positively influences continuance intention, (5) Perceived ease of use positively influences continuance intention, (6) Perceived usefulness does not mediate the relationship between perceived compatibility and continuance intention, and (7) Perceived usefulness mediates the relationship between perceived ease of use and continuance intention.

Keywords: Biometric Technology, Taspen Otentikasi, Perceived Compatibility, Perceived Ease of Use, Perceived Usefulness, Continuance Intention.

Analysis And Risk Mitigation Of The Kapulaga Supply Chain Using The House Of Risk (HOR) Method (A Case Study on Kapulaga SMEs in Baseh Village, Kedungbanteng Subdistrict)

Faqih Fadillah, Retno Widuri, Joni Prayogi — Mon, 17 Feb 2025 00:00:00 +0000

The Kapulaga SME in Baseh Village, Kedungbanteng District, Banyumas Regency, faces challenges in supply chain risk management, such as maintaining product quality, addressing product returns, and dealing with price fluctuations from major companies. This study aims to identify supply chain risks and develop effective mitigation strategies. The methodology employed includes the Supply Chain Operations Reference (SCOR) framework to map and identify risks in supply chain activities such as planning, sourcing, making, delivering, and returning. Additionally, the House of Risk (HOR) method is used to measure and analyze the Aggregate Risk Potential (ARP) values of identified risks and prioritize the most appropriate mitigation measures. Based on the results of HOR Phase 1, 25 risk events and 24 risk agents were identified. The ARP calculation identified three risk agents with the highest ARP values: weather factors, limited production equipment capacity, and a lack of suppliers. Subsequently, HOR Phase 2 was conducted to design mitigation actions, resulting in nine proposed actions. From these, priority mitigation actions were selected, including securing funding sources to invest in new equipment, adding or upgrading production equipment with higher capacity, utilizing modern drying equipment (drying ovens), and scheduling production based on seasonal conditions to optimize weather utilization.

Keywords: Risk Management, HOR, SCOR.

Analysis of Factors Influencing The Intention to Adopt ICT Among Employees of PT Perkebunan Tambi: A Preliminary Step Towards AI Development

Fajrianto Fajrianto, Daryono Daryono, Joni Prayogi — Mon, 17 Feb 2025 00:00:00 +0000

Technological advancements in the Industry 5.0 era highlight the amalgamation of humans with intelligent technology, including Artificial Intelligence (AI), to enhance organizational efficiency and sustainability. PT Perkebunan Tambi, a prominent agro-industrial enterprise in Indonesia, must comprehend the determinants that affect employee willingness to accept Information and Communication Technology (ICT) as a preliminary measure for AI deployment. This research intends to examine these elements utilizing the DOI, TAM, TOE, and UTAUT frameworks. A quantitative methodology was employed through a survey of administrative personnel at PT Perkebunan Tambi, utilizing PLS-SEM for data analysis to assess the interrelations among variables such as Relative Advantage, Compatibility, Social Influence, Perceived Usefulness, Perceived Ease of Use, and Intention to Use, with Generation serving as a moderating variable. The findings indicate that Relative Advantage and Compatibility substantially affect Perceived Usefulness and Perceived Ease of Use. Social influence exerts both direct and indirect effects on the desire to utilize ICT, with perceived usefulness serving as a mediator. The Perceived Ease of Use enhances the impact of Perceived Usefulness on intention. The moderating influence of Generation is insignificant, perhaps attributable to the predominance of Millennial respondents. Strategic proposals encompass enhancing technological culture, providing digital adaption training, and developing infrastructure to facilitate AI integration. This study offers theoretical insights on technology adoption literature and practical recommendations for agro-industrial enterprises undergoing AI-driven transformation.

Keywords: ICT Adoption; TAM; TOE; DOI; UTAUT; Artificial Intelligence

Tea Price Prediction Using Hybrid Arima-BP Neural Network Model

Deden Supena, Dian Purnomo Jati, Ekaningtyas Widiastuti — Mon, 17 Feb 2025 00:00:00 +0000

This study examines the effectiveness of a hybrid ARIMA-BP Neural Network model in predicting global tea prices. The model integrates ARIMA to capture linear trends and Back Propagation Neural Network (BP NN) to address non-linear patterns, combining their strengths for improved forecasting accuracy. Using monthly tea price data from 2015 to 2022 obtained from Index Mundi, the study evaluates the hybrid model's performance against standalone ARIMA. Stationarity of the data was achieved through first-order differencing, and model selection was based on Akaike Information Criterion (AIC) and diagnostic checks. The hybrid model demonstrated superior predictive accuracy, achieving a Mean Absolute Percentage Error (MAPE) of 6.32%, compared to 12.79% for ARIMA alone. These results underscore the potential of hybrid models for volatile commodity markets, offering practical implications for risk management and decision-making in the tea industry. Stakeholders can leverage this model to anticipate price fluctuations, optimize operations, and enhance financial planning. Future research could explore hybrid approaches in other commodities and incorporate additional predictive variables.

Keywords: tea price prediction, ARIMA, back propagation neural network, hybrid model, forecasting, commodity markets.

The Effect of Technology Readiness, Digital Capability, and Government Support on BUMDes Performance With Digital Capability as Mediating Variable

Mon, 17 Feb 2025 00:00:00 +0000

This study aims to analyze the effect of technological readiness, digital capability, and government support on BUMDes performance with e-commerce adoption as a mediating variable. This research uses quantitative methods with an explanatory approach. The population in this study are BUMDes managers in West Java who have adopted e-commerce. The sample was determined by non-probability sampling and the data collected was collected by survey using a questionnaire. in the end as many as 145 BUMDes managers became respondents in this study. Based on the results of research and data analysis using SEM (Structural Equation Modeling) with SmartPLS analysis tools, it shows that technological readiness, digital capability, and government support have a positive and significant effect on e-commerce adoption, technological readiness has a positive and significant effect on BUMDes performance, digital capability and government support have no effect on BUMDes performance, e-commerce adoption has a positive and significant effect on BUMDes performance, e-commerce adoption mediates the effect of technological readiness on BUMDes performance, e-commerce adoption does not mediate the effect of digital capability on BUMDes performance, and e-commerce adoption mediates the effect of government support on BUMDes performance.

Keywords: Technology Readiness, Digital Capability, Government Support, E-commerce Adoption, BUMDes Performance.

Financial Sustainability of Small and Medium Scale Issuers, Case Study of Five Issuers on the First Acceleration Board on The Indonesian Stock Exchange

Deden Wahyudianto, Ade Banani, Bambang Triyono — Mon, 17 Feb 2025 00:00:00 +0000

Financial sustainability is an increasingly strong issue, at least in public companies and companies supervised by the Financial Services Authority. There is a broader emphasis on risk management, corporate governance, and sustainable methods that strike a balance between short-term financial performance and long-term stability safeguarding tactics. With the facilitation of small and medium scale issuers on the acceleration board, it is necessary to prove whether these small and medium scale issuersve also considered financial sustainability in decision making. The first five issuers listed on the acceleration board have their financial performance calculated using the fundamental indicators regulated in SEOJK No. 16/SEOJK.04/2021 to find out aspects of profitability, liquidity and solvency. The results of the study show that there is a need for decision making that is more insightful into financial sustainability.

Keywords: Financial sustainability, risk management, corporate governance, profitability, liquidity and solvency.

The Influence of Financial Literacy, Financial Self-Efficacy, and Hedonism Lifestyle Towards Financial Management Behavior

Burhanudin Alfani, Ekaningtyas Widiastuti, Fitri Amalinda Harahap — Tue, 18 Feb 2025 00:00:00 +0000

This study discusses the Influence of Financial Literacy, Financial Self-Efficacy, and Hedonism Lifestyle on Financial Management Behavior, which focuses on female employees at the Human Resources Development Agency (BPSDM) of the Ministry of Villages, Development of Disadvantaged Regions and Transmigration (KDPDTT). This study aims to analyze the influence of financial literacy, self-confidence in financial management (financial self-efficacy), and hedonism lifestyle on employee financial management behaviour. The background of this study is the importance of sound financial management, especially for women who have work, family, and social responsibilities, as well as the influence of a consumptive lifestyle that can harm personal finances. This study uses a quantitative approach with a questionnaire method, and the data is analyzed using the PLS-SEM model to see the relationship between variables. The results of this study are expected to show that financial literacy and self-efficacy positively affect financial management behaviour. Conversely, a hedonism lifestyle has a negative impact. This study contributes to developing financial literacy theory and provides practical impacts on improving personal financial management among female employees, especially in the government environment. Based on the results of research and data analysis using PLS-SEM, shows that financial literacy and financial self-fiction have a positive effect on financial management behaviour, while a hedonistic lifestyle does not affect financial management behaviour.

Keywords: The Influence of Financial Literacy, Financial Self-Efficacy, Hedonistic Lifestyle, Financial Management Behavior, Female Employees, Human Resources Development Agency (BPSDM), Ministry of Villages, Development of Disadvantaged Regions, and Transmigration (KEMENDESPDTT).

The Effect Of Perceived Organizational Support On Employee Performance With Employee Engagement As A Mediator (Study At PT. Kereta Api Indonesia Daop 5 Purwokerto)

Bintang Yudha Raflialdi, Ratno Purnomo, Daryono Daryono, Novia Putu Verliani — Tue, 18 Feb 2025 00:00:00 +0000

This study aims to examine the relationship between perceived organizational support and employee performance with employee engagement as a mediating variable at PT KAI DAOP 5 Purwokerto. Using a quantitative approach, data were collected through questionnaires distributed to 110 employees and analyzed using multiple regression analysis and mediation testing. The results indicate that perceived organizational support has a positive effect on both employee engagement and employee performance, while employee engagement also positively affects employee performance and serves as a significant mediator in the relationship between perceived organizational support and employee performance. These findings align with Social Exchange Theory, which emphasizes that reciprocal relationships between organizations and employees create a supportive work environment, thereby enhancing engagement and performance. This study provides practical implications for organizations, particularly PT KAI DAOP 5 Purwokerto, to prioritize organizational support by fostering a positive work environment, providing adequate resources, and recognizing employee contributions. Additionally, enhancing employee engagement through training programs and feedback mechanisms is crucial for improving overall performance.

Keywords: perceived organizational support, employee engagement, employee performance, social exchange theory.

Comparative Analysis of the Performance of PNM Saham Agresif and Other Conventional Stock Mutual Funds in Indonesia for the Period of 2019-2023

Bimo Aditama Prabowo, Rio Dhani Laksana, Intan Shaferi, Rizki Reynaldi — Tue, 18 Feb 2025 00:00:00 +0000

This study aims to conduct a comparative analysis of mutual fund performance, focusing on the PNM Saham Agresif mutual fund and other conventional stock mutual funds in Indonesia for the 2019-2023 period. Using a quantitative approach and purposive sampling method, a sample of 26 mutual fund products was analyzed through the documentation technique. The performance was measured using the Sharpe, Treynor, and Jensen methods. The results showed significant differences in performance between PNM Saham Agresif and conventional stock mutual funds using the Sharpe and Jensen methods, but no significant difference was found using the Treynor method. These findings highlight that stock mutual fund performance is influenced by various factors such as interest rates, inflation, and market volatility. For investment managers, continuous market monitoring is essential to optimize portfolio performance. Additionally, prospective investors should carefully evaluate mutual fund portfolios with consistent longterm performance to achieve optimal returns while managing associated risks effectively.

Keywords: PNM Saham Agresif; Conventional Stock Mutual Fund; Sharpe Method; Treynor Method; Jensen Method.

Efficiency Analysis Of Illona Tissue Product Distribution Route With Saving Matrix & Nearest Neighbour Method

Bima Anggit Saputra, Devani Laksmi Indyastuti, Joni Prayogi, Purnomo Adi — Tue, 18 Feb 2025 00:00:00 +0000

The current era of globalization makes all components in an economic or business activity experience significant acceleration and change starting from production, distribution, and consumption. The distribution of goods and services is one of the fundamental aspects of business activities, which has a significant impact on the overall success of the company. Therefore, it is imperative for companies to plan their distribution activities in an efficient manner. The purpose of this study is to design efficient alternative routes that minimize distance, time, and distribution costs by considering customer/outlet locations, total demand, and vehicle capacity. This research was conducted at PT Juragan Gemilang Indonesia located in Purwokerto city, the research focused on Illona tissue products by using two analysis methods, namely saving matrix and nearest neighbor method which resulted in saving the number of routes from 11 to 8 and several other savings, such as 44.49% (2,540 km to 1,410 km) for distance, 33.61% (3,904 minutes to 2,592 minutes) for time, and 44.49% (IDR 1,727,200 toIDR 958,800) for cost.

Keywords: distribution, route; efficiency, saving matrix, nearest neighbor, tissue product.

The Effect Of Training Programs On Employee Productivity With The Technology Acceptance Model (TAM) As A Mediating Variable at PT. Tambi Plantation

Benning Sabrina Saraswatie, Siti Zulaikha Wulandari, Dwita Darmawati — Tue, 18 Feb 2025 00:00:00 +0000

Indonesia has great potential in the tea plantation sector, but productivity is often hampered by limited human resources and technology. PT Tambi Plantation faces challenges in adopting technology, where the use of machinery is still limited due to the limited skills of workers. This study aims to analyze the impact of training programs on workers' productivity using technology adoption model as a mediating variable. Using a quantitative approach with a survey design, the study involved 32 respondent tea picking workers who were selected using a saturated sample. Data were collected through questionnaires and analyzed using partial least square (PLS). Results showed that the training programme had a significant positive effect on workers' productivity and technology adoption pattern. The technology adoption model also has a significant positive effect on worker productivity and acts as a mediator in the relationship between training programs and worker productivity. We recommend that PT Tambi Plantation develop a comprehensive training program to improve workers' technical skills and technological adaptability. This study contributes to understanding the relationship between training programs, technology adoption and worker productivity in the tea plantation sector.

Keywords: training program, worker productivity, technology adoption model, tea plantations.

Analysis Of Profitability Determinants of Microfinance Institutions in Central Java During the Covid-19 Pandemic with Macroeconomics As A Moderating Variable

Bagus Destriawan Putra, Dian Purnomo Jati, Ary Yunanto, Febtri Wijayanti — Tue, 18 Feb 2025 00:00:00 +0000

This paper examines the profitability determinants of Rural Banks (BPR) and Islamic Rural Banks (BPRS) in Central Java during 2018-2024, particularly focusing on the impact of the COVID-19 pandemic. Using panel data regression analysis on 235 BPRs and 24 BPRS, the research investigates the influence of NPL/NPF, CAR, BOPO, LDR/FDR, Third Party Funds (DPK), credit restructuring policy, and COVID-19 on Return on Assets (ROA), with inflation and BI-Rate as moderating variables. The findings reveal that NPL/NPF, CAR, BOPO, DPK, BIRate, and COVID-19 have significant negative effects on ROA, while LDR/FDR and inflation show significant positive effects. The credit restructuring policy implemented during the pandemic shows no significant impact on profitability. Regarding moderating effects, both inflation and BI-Rate significantly moderate the relationship between DPK and ROA. However, while inflation significantly moderates the relationship between LDR/FDR and ROA, BI-Rate does not show a significant moderating effect on this relationship. The study indicates that the pandemic has significantly impacted rural banks' profitability, as evidenced by increasing NPL/NPF ratios, declining operational efficiency, and challenges in maintaining optimal liquidity levels. These findings provide valuable insights for bank management and regulators in developing strategies to enhance rural banks' resilience during crises and improve their operational efficiency in the post-pandemic era.

Keywords: Bank Profitability; Rural Banks (BPR); Islamic Rural Banks (BPRS); Non- Performing Loan (NPL); COVID-19 Pandemic; Credit Restructuring; Third Party Funds (DPK); Operational Efficiency (BOPO); Capital Adequacy Ratio (CAR); Macroeconomic Moderation

The Influence of Perceived Price, Perceived Quality, Brand Awareness, and Product Availability on Purchase Intention with Brand Image as a Mediating Variable (A study on Kopi Lumpang in Kemawi Village, Somagede Sub- District)

Aura Altsareza Destansya, Refius Pradipta Setyanto, Tiladela Luhita — Tue, 18 Feb 2025 00:00:00 +0000

The purpose of this study was to analyze the effects of Perceived Price, Perceived Quality, Brand Awareness, and Product Availability on Purchase Intention with Brand Image as a Mediating Variable. This research employed a quantitative approach. The population in this study were all people in Kemawi Village, Somagede District, with the non probability sampling method used for data collection. A total of 210 people’s participated as respondents, with data gathered through questionnaires distributed via Google Forms and Survey. The questionnaire utilized a Likert scale ranging from 1 to 5. Data analysis was conducted using SEM PLS for Windows. The results of the study revealed that Perceived price positively affect brang image, Perceived quality negatively affect brand image, Brand awareness positively affect brand image, Perceived price negatively affect purchase intention, Perceived quality negatively affect purchase intention, Brand awareness negatively affect purchase intention, Product availability negatively affect purchase intention, Brand image positively affect purchase intention, Perceived price negatively affect purchase intention through brand image, Perceived quality negatively affect purchase intention through brand image, Brand awareness positively affect purchase intention through brand image.

Keywords: Perceived Price, Perceived Quality, Brand Awareness, Product Availability, Brand Image, Purchase Intention

Building memorable experiences: the effect of authenticity and experiencescape on memorable experiences and revisit intention (Study on visitors to tourist attractions in Banyumas Regency)

Atika Putridinanti, Alisa Tri Nawarini, Asmi Ayuning Hidayah, Ria Jayanthi — Tue, 18 Feb 2025 00:00:00 +0000

This study aims to determine the effect of authenticity and experiencescape on the intention to revisit natural tourist attractions in Bayumas Regency with memorable experiences as mediation. The sample in this study was taken using a non-probability sampling technique with a purposive sampling method. The number of respondents was 120 respondents from the population of visitors to natural tourist attractions in Banyumas Regency. Using SEM analysis with AMOS software shows the results that authenticity has a positive effect on memorable experiences, experiencescape has a positive effect on memorable experiences, memorable experiences have a negative effect on revisit intentions, authenticity has a positive effect on revisit intentions, experiencescape has a no effect on revisit intentions, memorable experiences can not mediate the relationship between authenticity and revisit intentions, and memorable experiences can not mediate the relationship between experiencescape and revisit intentions. This study can be implied for managers of natural tourist attractions in increasing revisit intentions.

Keywords: authenticity, experiencescape, memorable experience, revisit intention, natural tourism.

Analysis Investment Performances using Sharpe Ratio: Study Case at PT Asuransi Jiwa Taspen

Arti Candra Kusuma, Ekaningtyas Widiastuti, Najmudin Najmudin — Tue, 18 Feb 2025 00:00:00 +0000

Investment is one of the main activities in pension fund management companies. The better the investment performance of the pension fund management company indicates that the company is able to manage participant funds properly. PT Asuransi Jiwa Taspen as one of the pension fund management companies in Indonesia needs to analyze investment performance to see how well the investment performance of PT Asuransi Jiwa Taspen is. The method used to analyze investment performance uses the sharpe ratio measurement method, where the results of investment performance at PT Asuransi Jiwa Taspen will be compared with the investment performance of BPJS Ketenagakerjaan. This comparison is carried out to see the extent of the investment performance of PT Asuransi Jiwa Taspen compared to other pension and insurance fund management companies. The analysis results show that PT Asuransi Jiwa Taspen's investment performance is superior to the performance of BPJS Ketenagakerjaan, where the sharpe ratio value at PT Asuransi Jiwa Taspen is 2,42, while BPJS Ketenagakerjaan is only 2,07. This is due to the difference between the strategy and portfolio composition of PT Asuransi Jiwa Taspen and BPJS Ketenagakerjan. Although PT Asuransi Jiwa Taspen investment performance is superior, BPJS Ketenagakerjaan investment performance can still be said to be good because the sharpe ratio value is more than one. Portfolio diversification plays an important role in maintaining the balance of return and risk levels so that investment performance in the two companies produces good results.

Keywords: investment performance, portfolio optimization, portofolio diversification, return, risk

Lean Six Sigma Approach in Determining Priorities for Service Improvement at Bank Rakyat Indonesia Based on Customer Perceptions, Expectations, and Interests

Anas Mahendra Wijaya, Retno Widuri, Bagas Gumintang — Tue, 18 Feb 2025 00:00:00 +0000

This study explores the application of the Lean Six Sigma (LSS) methodology to determine service improvement priorities at Bank Rakyat Indonesia (BRI) based on customer perceptions, expectations, and interests. Using a mixed-methods approach with a sequential explanatory design, data were collected from 94 respondents through the Banking Service Quality (BSQ) framework and complemented with indepth interviews. The study reveals significant gaps in several service quality dimensions, notably in effectiveness and accessibility. By employing the DMAIC (Define, Measure, Analyze, Improve, Control) framework, the research identifies critical issues and suggests strategic improvements, such as faster service delivery and reduced bureaucratic hurdles. These findings underscore the effectiveness of LSS in addressing operational inefficiencies while enhancing customer satisfaction in the banking sector.

Keywords: Lean Six Sigma; Banking Service Quality; DMAIC; Bank Rakyat Indonesia; Customer Satisfaction.