Vol. 5 (2024): Proceeding of International Conference Sustainable Competitive Advantage 14th

Articles

• The Impact of Training Program and Transformational Leadership on Employee Performance with Job Satisfaction as Mediating Variable

  Muhammad Raihan Rafi, Siti Zulaikha Wulandari, Purnomo Adi

  1-10

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• Scrolling to Splurge: How Hedonic Shopping and Beauty Influencers Drive Impulse Buying Among Gen Z on TikTok

  Firda Amalia Widyaningrum , Lusi Suwandari

  11-22

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• Analysis of The Influence of The 5c Principle on The Decision And Effectiveness of People’s Business Credit (KUR) for The Agribusiness Sector at BRI Kc Purwokerto

  Damar Bhuana Pramasatya, Budi Dharmawan, Dindy Darmawati Putri

  23-34

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• Influence of Technology Acceptance of Office Technology Information Systems in The Banyumas Regency Regional Government

  Bambang Triyono, Ahmad Nasori, Dwi Astarani Aslindar

  35-44

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• Analysis Of Village Archives Management And The Effectiveness Of Organizational Work in Building Good Governance

  Dwi Astarani Aslindar, Bambang Triyono, Ahmad Nasori, Fela Novita Sari

  45-52

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• Analysis of Leadership Style in Improving Operational Effectiveness XYZ Hospital: Delphi's Approach

  Filda Khoirun Nikmah, Bagas Gumintang, Purwati Purwati, Muhammad Japar, Rohmawan Adi Pratama

  53-59

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• Implementing Kaizen and 5S in Retail XYZ: An Analysis of Operational Efficiency and Workforce Engagement

  Bagas Gumintang, Filda Khoirun Nikmah, Kengo Ohno

  60-66

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• The Effect of Environment, Social, Governance (ESG) Score on the Performance of Banking Companies Listed on the Indonesia Stock Exchange

  Vendi Irawan, Ary Yunanto

  67-75

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• The Influence of Consumer Perceptions of Thrift Clothing on Purchase Intentions with Product Quality, Price, and Environmental Consciousness Variables

  Virdies Nur Cahya, Sri Murni Setyawati

  76-90

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• Analysis of The Influence of The 5c Principle on The Decision And Effectiveness of People’s Business Credit (KUR) for The Agribusiness Sector at BRI KC Purwokerto

  Damar Bhuana Pramasatya, Budi Dharmawan, Dindy Darmawati Putri

  91-100

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• Enhancing Entrepreneurial Readiness Through Digital Literacy in Vocational Education: A Quantitative Analysis

  Irfan Nur Oktawian, Aldila Krisnaresanti, Herman Sambodo, Viviana Mayasari

  101-107

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• Cash Waqf Linked Qurban: Initiating a Social Financing Instrument for Poverty Alleviation through the Production and Distribution of Qurban Livestock in Central Java Province

  Arif Agus Haidar, Dedi Saputra, Enggarningtyas Retno Pinasti, Suci Afnia, Risanda Alirastra Budiantoro

  108-118

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• The Influence of Occupational Self-Efficacy on Job Hopping in Generation Z: Mediated by Job Insecurity and Moderated by Perceived Alternative Job Opportunities

  Anita Dwi Wulandari, Achmad Sudjadi

  119-127

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• The Effect of Environmental Attitude Through Perceived Environmental Responsibility on Pro-Environmental Consumer Behavior in Organic Food Consumer

  Isti Riana Dewi

  128-138

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• The Impact of Social Media Marketing and Brand Image on Purchase Decisions: A Case Study at Florasea Florist in Purwokerto

  Larasatri Nuansari, Larisa Pradisti

  139-148

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• Effect of Organizational Culture on Organizational Citizenship Behavior (OCB) with Organizational Commitment as a Mediator (Study on Komunitas Juang Banyumas)

  Muhammad Rifki Fauzan, Daryono Daryono

  149-157

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• Empowering export competitiveness: The role of coaching clinics in Banyumas MSMEs

  Kiky Srirejeki, Ulil Afwa, Renny Miryanti

  158-167

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• The Impact Of Workplace Ostracism On Counterproductive Work Behavior With Organizational Cynicism As A Mediator

  Susi Haryanti, Siti Zulaikha Wulandari

  168-177

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• The Effect of Sustainability Report Disclosure on Company Performance and Value (Case Study on Manufacturing Companies Listed on the IDX 2019-2023)

  Vivi Laelatuz Zahro, Farida Ratna Dewi

  178-192

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• A Meta-Analysis Of Research On Intention To Use Information Technology (SIMRS) In Hospitals

  Devia Shinta Mulia Asih, Siti Zulaikha Wulandari, Eman Sutrisna

  193-202

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• The Impact of Information Quality and Brand Trust on User Satisfaction with the Mamikos Application in Purwokerto

  Aryo Bimo Sakti, Agus Suroso, Intan Shaferi

  203-212

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• Determinant Of Foreign Exchange Reserves In Indonesia For The Year 2000-2023

  Aulia Sendy Sesaria, Arintoko Arintoko, Bambang Bambang

  213-221

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• The Influence Of Leadership Style, And Workload On Turnover Intention

  Galih Cahyati, Dwita Darmawati

  222-227

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• Navigating Market Dynamics: Formulating Marketing Performance Programs for Fertilizer and Pesticide Distribution Companies

  Koko Dwi Prasetyo, Agus Suroso

  228-239

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• The Influence of Internal and External Factors on the Entrepreneurial Intent of Students at Manbaul Husna Islamic Boarding School in Purwokerto

  Rafi Ilmi Badri Utama, Wiwiek Rabiatul Adawiyah

  240-248

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• Preliminary Study of Factors Influencing Home Purchase Intentions Among Generation Z in Banyumas and Surrounding Areas

  Rafif Sagita Nugraha, Rahab Rahab

  249-255

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• Predicting the Use of Excessive Product Packaging on Green Brand Equity with Greenwashing and Green Skepticism as Mediating Variables on Avoskin's Green Purchasing Behavior in Indonesia

  Riyan Nanda Wulan Suci, Nur Choirul Afif

  256-265

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• The Factors Influencing Investment Decisions Among Investors in Purwokerto City

  Rizki Rizki, Rio Dhani Laksana

  266-273

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• The Effect of Intellectual Capital and Profitability on Firm Value: Evidence from Banking Industry Listed in Indonesia Stock Exchange

  Anastasya Intan Cristie, Intan Shaferi

  274-284

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• The Impact Of Competency and Personal-Job Fit on Improving Work Motivation to Increase Employee Performance at Class II Ksop Cilacap

  Mohamad Arief Nofiandri, Devani Laksmi Indyastuti

  285-295

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• The Role of Human Capital and Financial Technology in Improving MSME Performance in Banyumas Regency

  Chandra Suparno, Sulistyandari Sulistyandari, Weni Novandari, Ekaningtyas Widiastuti

  296-302

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• Investigating The Interplay Of Technological Stance, Operational Flexibility, And Resource Acquisition In Fostering Msme Longevity

  Daryono Daryono, Telma Anis Safitri, Retno Widuri

  303-313

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• Antecedent of Tourist Revisit Intention to Dieng Destination in Central Java Province

  Descham Ilham Ramadhan, Rahab Rahab

  314-325

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• The Influence of Job Insecurity on Turnover Intention with Perceived Organizational Support (POS) as a Moderating Variable in a Garment Company in Pemalang

  Mualif Ismail, Achmad Sudjadi

  326-336

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• Factors Influencing Organizational Citizenship Behavior in an Organization (A Literature Review)

  Nandang Arian Kusuma Kertapati, Daryono Daryono

  337-346

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• The Effect Of Halal Certification On Purchase Intention And Attitude As Mediation In Banyumas Regency (Frozen Food)

  Prasetya Risa Kartika, Refius Pradipta Setyanto

  347-355

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• The Relationship Between Leader-Member Exchange (LMX) Quality and the Perceptions of Justice and Job Satisfaction (A Study at the Religious Courts in the Ex-Banyumas Residency)

  Rizal Zaenal Abidin, Achmad Sudjadi

  356-365

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• The Effect of Relationship marketing in Increasing Loyalty through Customer Satisfaction in the Service Industry at PT Cahaya Turangga Sakti with a Focus on Customers in the OM 60 & NBM, OM 70 Section at Pertamina International RU IV Cilacap Refinery

  Youngki Barani Tarihoran, Lusi Suwandari

  366-375

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• The Effect of Spot Exchange Rates, Estimated Forward Exchange Rates, and Inflation Rates on Future Spot Exchange Rate

  Gini Anindita, Sudarto Sudarto

  376-384

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• The Influence of Digital Literacy on Marketing Performance (Survey on Handicraft Entrepreneurs in Rajapolah, Tasikmalaya)

  Muhammad Shidqi Akhmal Pratama, Lusi Suwandari

  385-392

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• The Impact of Customer Satisfaction on Switching Behavior Among Online Transportation Customers: The Moderating Role of Attraction of Alternatives in Purwokerto

  Anang Yanuar Ramadhan, Weni Novandari, Lusi Suwandari

  393-403

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• The Influence of the Leadership of the Village Head and the Work Motivation on the Performance of Village Officials (Case Study on Village Officials in Sirampog Sub-district)

  Dwita Darmawati, Yunita Rusmawati

  404-410

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• The Synergy of Brand Awareness and Brand Trust towards Repurchase Intention

  Abrar Yodha Raya, Agus Suroso

  411-419

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• Enchancing Consumer Attitudes Toward Green Products: The Role of Environmental Concerns and Eco Literacy

  Dwi Endra Prasetyo, Suliyanto Suliyanto

  420-428

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• Determinant of Islamic Bank Performance and Bank Risk (study in central java periode 2019-2024)

  Dymaz Catra Zanelta, Dian Purnomo Jati

  429-440

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• Financial Ratio Analysis for Predicting Financial Distress with Metode Altman Z–Score in PKU Muhammadiyah Hospital Purbalingga

  Endah Kusumaningrum, Sri Lestari

  441-449

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• Qualitative Study on the Leadership of Umar ibn al-Khattab: Lessons for Contemporary Leaders

  Fitri Maesaroh, Ade Irma Anggraeni

  450-459

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• The Impact of Brand Image, Perceived Quality, and Fear of Missing Out (FOMO) on Generation Z's Purchase Decision in Choosing Barbershop Services: A Case Study of Gunting Ajaib Barbershop, Yogyakarta

  Irwan Wicaksono, Larisa Pradisti

  460-466

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• Learning Agility as a Mediating Factor in the Relationship between Transformational Leadership and Digital Transformation Adaptation

  Ilara Dina Yahya , Ratno Purnomo

  467-476

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• Moderation Effect of Religious Commitment on Phubbing's Impact on Cyberloafing, Mediated by Psychological Well-being

  Afif Fadhlullah Azis, Dwita Darmawati

  477-486

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• Conscientiousness as a Moderator: Examining the Effects of Challenge Stressors on Decision-Making Styles

  Aisyah Aisyah, Refius Pradipta Setyanto

  487-494

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• The Synergy Between Brand Experience and Brand Community in Fostering Brand Love: Insights from a Consumer-Centric Approach

  Chandra Hadi Prayoga, ,Weni Novandari

  495-505

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• The Influence of Storytelling Content Marketing on Customer Engagement on the TikTok Social Media Platform, Mediated by Emotional Response

  Farah Choirunnisa, Refius Pradipta Setyanto

  505-515

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• The Effect of Corporate Social Responsibility (CSR) on Purchase Decisions-Mediated Brand Awareness

  Ilham Trishardianto, Suliyanto Suliyanto

  516-524

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• The Effect of Profitability and Liquidity on Stock Prices with Research and Development Intensity as a Moderating Variable in Food and Beverage Sub-Sector Manufacturing Companies Listed on the IDX for the 2018-2022 Period

  Kurnia Indah Respati, Sudarto Sudarto

  525-534

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• The Role of Trust in the Influence of Live Streaming Characteristics on Purchase Hesitation: A Conceptual Paper

  Mega Syntia Fauzannah, Nur Choirul Afif

  535-543

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• The Impact Of Electronic Service Quality Towards Customer Satisfaction Of Livin Merchant User At PT. Bank Mandiri (Persero ) Tbk.

  Eka Kusumastuti

  544-552

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• The Influence of Relational Behavior and Relational Communication on Supplier Performance with Collaborative Communication Quality as a Mediating Variable on Brown Sugar Farmers in the Supply Chain

  Eka Putri Hana, Daryono Daryono

  553-563

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• The Influence of Digitalization on Export Performance: The Mediation Role of Market Adaptation Speed in the Wig Industry in Purbalingga

  Muhamad Azis Kusmawan, Agus Suroso

  564-572

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• The Effects of Parents' Financial Knowledge and Socioeconomic Status on Students' Financial Management

  Ahmad Nasori, Sherly Desputri Usman, Arpizal Arpizal

  573-583

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• Utilizing Artificial Intelligence (AI) in the Tourism Industry: Enhancing Traveler Experience and Local Economies

  Dyah Perwita, Prisilia Hadi

  584-593

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• Reducing Production Defects in Box Products: A Six Sigma DMAIC Approach to Achieving Higher Process Capability

  Telma Anis Safitri, Daryono Daryono

  594-606

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• The Divergent Effects of Market Orientation: Uncovering the Links to Entrepreneurial Orientation in Indonesian SMEs

  Nandang Bekti Karnowati, Lusi Suwandari, Agus Suroso, Larisa Pradisti, Sari Budayanti

  607-621

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• Communication Skills and Service Responsibility Towards Patient Loyalty Moderated by Satisfaction in Indonesian Hospitals

  Putu Ayu Pratiwi, Nur Choirul Afif, Eman Sutrisna

  622-630

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• How Does Information Overload Impact Social Media Fatigue and Consumer Choices in Indonesia and Malaysia?

  Mohamad Rifqy Roosdhani, Nurul Komariyatin, Samsul Arifin, Ali Ali, Nurul Huda

  631-647

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• The Impact of Market Sensing Capability on Export Performance: The Mediating Role of Export Market Exploration

  Samsul Arifin, Nurul Komariyatin, Mohamad Rifqy Roosdhani, Ali Ali, Nurul Huda

  648-657

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• What Factors Influence The Performance of Rural Banks? A Case Study in Indonesia

  Juli Riyanto Tri Wijaya, Yuni Utami

  658-666

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• Is Confidence Enough to Achieve Performance? The Influence of Occupational Self-Efficacy on Performance Moderated by Job Crafting

  Achmad Harfin, Ade Irma Anggraeni

  667-676

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• From Interaction to Intention: The Crucial Role of User Experience in AugmentedReality Marketing

  Salsabila Surya Motik, Weni Novandari

  677-682

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• The Effect of Person-Job Fit on Performance Moderated by Workforce Agility

  Oktani Fungsiana, Siti Zulaikha Wulandari

  683-689

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• Analysis Of Stock And Mutual Fund Portfolio Performance Using Sharpe, Treynor, And Jensen Methods (10 Blue Chip Stocks and 5 Best Mutual Funds 2023)

  Hesti Ningsih, Najmudin Najmudin

  690-699

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• Evaluation Of The Implementation Of Electronic Prescribing At Sinar Kasih Hospital Purwokerto Using The Hot-Fit Method

  Cindy Juwita Sari Gunawi, Sri Lestari, Lantip Rujito

  670-679

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• The Impact of Job Engagement on Burnout with Extraversion as a Moderator

  Erwin Pandu Wardana, Ratno Purnomo

  680-689

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• Financial Digitalization and Stock Management at Kubaro Dimsum

  Gini Anindita, Nandang Arian Kusuma Kertapati, Wiwiek Rabiatul Adawiyah, Achmad Sudjadi, Noor Fahmi

  690-696

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• Implementation of Marketplace Digitalisation and Marketing Strategies to Increase Turnover at DOMIKIDS Children's Clothing Convection Sales Jeruklegi, Cilacap

  Youngki Barani Tarihoran, Anastasya Intan Cristie, Mohamad Arief Nofiandri, Wiwiek Rabiatul Adawiyah, Achmad Sudjadi, Noor Fahmi

  697-705

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• Training on Creating Simple Promotional Media with the Canva Application for Culinary SMEs

  Agus Suroso, Evi Selvi

  706-713

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• Technical Assistance for Product Management of Donuts and Bakery Business EL DONUTS in Gumiwang Village, Purbalingga

  Agus Arifin, Rakhmat Priyono

  714-718

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• Training in Avoiding Plagiarism using Paraphrasing and Mendeley Reference Manager for MBKM Research Students at FEB Unsoed

  Isti Riana Dewi, Telma Anis Safitri, Ariella Raissa Rahmanina

  719-725

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• Social Media Development and Management of DOI Café Ciamis

  Vendi Irawan, Devia Shinta Mulia Asih, Descham Ilham Ramadhan, Wiwiek Rabiatul Adawiyah, Achmad Sudjadi, Noor Fahmi

  726-735

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• lncreasing Sales of Fertilizers and Pesticides at Wiguno Agro Sentosa Agricultural Stores Through Social Media and E- Commerce

  Koko Dwi Prasetyo, Rizki Rizki, Wiwiek Rabiyatul Adawiyah, Achmad Sudjadi, Noor Fahmi

  736-744

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• The Importance of Obtaining Halal Food Certification for SMEs in Barlingmascakeb

  Triani Arofah, Wita Ramadhanti, Dyah Ayumurni Kartikasari

  745-751

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• "Titip Temani" Strategic Assistance: From Local Flavors to Special Culinary Experiences in Purwokerto

  EL Nursara, Bayu Kusuma, Rahmaya Nova Handayani, Wiwiek Rabiatul Adawiyah, Achmad Sudjadi, Noor Fahmi

  752-759

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• Business Development Strategy of MSME Moringa Cake and Bakery through Digital Transformation

  Cindy Juwita Sari Gunawi, Putu Ayu Pratiwi, Eka Kusumastuti, Wiwiek Rabiatul Adawiyah, Achmad Sudjadi, Noor Fahmi

  760-767

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• Online Sales Optimization At Taylor Thrift Fashion Store

  Wiwiek Rabiatul Adawiyah, Hesti Ningsih, Virdies Nur Cahya, Rafi Ilmi

  768-775

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• Marjaya Fried Onion Business Development Strategy through Digital Transformation

  Irwan Wicaksono, Muhammad Rifki Fauzan, Rizal Zaenal Abidin, Wiwiek Rabiatul Adawiyah, Achmad Sudjadi, Noor Fahmi

  776-789

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• Strategy to Improve Community Economy with Inovative Palm Sugar Products for High Economics Value

  Isnaeni Rokhayati, Oti Kusumaningsih, Tri Watiningsih, Hery Winarsi, Eka Prasasti Nur Rachmani, Hidayah Dwiyanti

  790-797

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• The Effect of Operational Efficiency and Capital Adequacy Ratio on Bank Rakyat Indonesia Stability Moderated by Inflation and Economic Policy Uncertainty

  Abdul Latif Wahyudi, Najmudin Najmudin, Fitri Amalinda Harahap, Ekaningtyas Widiastuti

  798-808

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• Analysis of the Effect of Brand Association, Brand Position, and Brand Value on Purchasing Decisions for Illona Tissue Brand

  Malika Nawali, Rahab Rahab, Larisa Pradisti, Purnomo Adi

  1069-1079

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• Social Media Marketing Activity Impact on Repurchase Intention for PNM Investment Management’s (PNM IM) Open-Ended Mutual Fund Products

  Maharani Adyaanindita Farrassasadara Niskala, Larisa Pradisti, Antonius Supiyanto

  1057-1068

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• Analysis of the Influence of Financial Literacy and Financial Behavior Bias on Investment Decision Making with Risk Perception as a Mediating Variable

  Linda Widyasari, Rio Dhani Laksana, Fitri Amalinda Harahap

  1041-1056

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• Analysis The Effect of Memorable Tourism Experience on Revisit Intention: The Mediating Role of Destination Satisfaction and Destination Advocacy (Study on Baturraden Tourist)

  Hana Maliha Adnindya Zien, Weni Novandari, Tiladela Luhita, Purnama Alamsyah

  1033-1040

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• The Effect of Social Media Influencers on Purchase Intention : Parasocial Relationships and Brand Credibility as Mediating Variables and Persuasion Knowledge as a Moderating Variable (Study on Followers of Social Media Influencer Arief Muhammad)

  Hafian Rizki Pradana, Weni Novandari, Larisa Pradisti, Riskian Lestari

  1015-1032

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• The Influence of Talent Management on Employee Performance : The Role Employee Engagement as Mediating Variable

  Gandes Irindra Wardhani, Ade Irma Anggraeni, Filda Khoirun Nikmah, Bennedictus Didik Ariwibawa

  1006-1014

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• The Influence of Perceived Compatibility and Perceived Ease of Use on Continuance Intention Mediated by Perceived Usefulness (A Case Study on the Taspen Otentikasi Application)

  Faradilla Yasmine Az Zakia, Chandra Suparno, Asmi Ayuning Hidayah

  995-1005

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• Analysis And Risk Mitigation Of The Kapulaga Supply Chain Using The House Of Risk (HOR) Method (A Case Study on Kapulaga SMEs in Baseh Village, Kedungbanteng Subdistrict)

  Faqih Fadillah, Retno Widuri, Joni Prayogi

  985-994

  • PDF

• Analysis of Factors Influencing The Intention to Adopt ICT Among Employees of PT Perkebunan Tambi: A Preliminary Step Towards AI Development

  Fajrianto Fajrianto, Daryono Daryono, Joni Prayogi

  974-984

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• Tea Price Prediction Using Hybrid Arima-BP Neural Network Model

  Deden Supena, Dian Purnomo Jati, Ekaningtyas Widiastuti

  969-973

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• The Effect of Technology Readiness, Digital Capability, and Government Support on BUMDes Performance With Digital Capability as Mediating Variable

  Dectychia Dina Fianty, Alisa Tri Nawarini, Monica Rosiana, Ekyn Anggraeni Alkautsar

  957-968

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• Financial Sustainability of Small and Medium Scale Issuers, Case Study of Five Issuers on the First Acceleration Board on The Indonesian Stock Exchange

  Deden Wahyudianto, Ade Banani, Bambang Triyono

  1080-1089

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• The Influence of Financial Literacy, Financial Self-Efficacy, and Hedonism Lifestyle Towards Financial Management Behavior

  Burhanudin Alfani, Ekaningtyas Widiastuti, Fitri Amalinda Harahap

  945-956

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• The Effect Of Perceived Organizational Support On Employee Performance With Employee Engagement As A Mediator (Study At PT. Kereta Api Indonesia Daop 5 Purwokerto)

  Bintang Yudha Raflialdi, Ratno Purnomo, Daryono Daryono, Novia Putu Verliani

  936-944

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• Comparative Analysis of the Performance of PNM Saham Agresif and Other Conventional Stock Mutual Funds in Indonesia for the Period of 2019-2023

  Bimo Aditama Prabowo, Rio Dhani Laksana, Intan Shaferi, Rizki Reynaldi

  925-935

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• Efficiency Analysis Of Illona Tissue Product Distribution Route With Saving Matrix & Nearest Neighbour Method

  Bima Anggit Saputra, Devani Laksmi Indyastuti, Joni Prayogi, Purnomo Adi

  918-924

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• The Effect Of Training Programs On Employee Productivity With The Technology Acceptance Model (TAM) As A Mediating Variable at PT. Tambi Plantation

  Benning Sabrina Saraswatie, Siti Zulaikha Wulandari, Dwita Darmawati

  908-917

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• Analysis Of Profitability Determinants of Microfinance Institutions in Central Java During the Covid-19 Pandemic with Macroeconomics As A Moderating Variable

  Bagus Destriawan Putra, Dian Purnomo Jati, Ary Yunanto, Febtri Wijayanti

  896-907

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• The Influence of Perceived Price, Perceived Quality, Brand Awareness, and Product Availability on Purchase Intention with Brand Image as a Mediating Variable (A study on Kopi Lumpang in Kemawi Village, Somagede Sub- District)

  Aura Altsareza Destansya, Refius Pradipta Setyanto, Tiladela Luhita

  886-895

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• Building memorable experiences: the effect of authenticity and experiencescape on memorable experiences and revisit intention (Study on visitors to tourist attractions in Banyumas Regency)

  Atika Putridinanti, Alisa Tri Nawarini, Asmi Ayuning Hidayah, Ria Jayanthi

  876-885

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• Analysis Investment Performances using Sharpe Ratio: Study Case at PT Asuransi Jiwa Taspen

  Arti Candra Kusuma, Ekaningtyas Widiastuti, Najmudin Najmudin

  866-875

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• Lean Six Sigma Approach in Determining Priorities for Service Improvement at Bank Rakyat Indonesia Based on Customer Perceptions, Expectations, and Interests

  Anas Mahendra Wijaya, Retno Widuri, Bagas Gumintang

  856-865

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