Saputri, Irdina Anggie, Universitas Jenderal Soedirman, Indonesia
-
Vol 3 (2022): Proceeding of International Conference Sustainable Competitive Advantage 12th - Articles
The Effect of Brand Attrativeness and Self Congruence on Purchase Intention: Customer Brand Identification as Mediating Variable (Study on Three Second Purwokerto)
Abstract PDF
ISSN: 3026-5479