The Obstacles and Strategies of Micro, Small, and Medium Enterprises (MSME) in Achieving Sustainability

Petra Greatlynieda Cahyono, Fathiyah Faizah, Supeni Anggraeni Mapuasari

Abstract


Micro, Small, and Medium Enterprises (MSME) are forced to change their strategies in running the business in order to minimize the obstacles of their businesses. The cause of the obstacles that must be faced by MSMEs is the result of the COVID-19 pandemic and the digital reformation era that require MSMEs to be smarter in using modern techniques in running the business. This study aims to analyse the factors causing the decrease in MSME sales activities due to the digital reform era and lack of knowledge of MSMEs in promoting their businesses in the midst of the digital reform era. This is a qualitative type of study with data collection techniques include listening and recording one important information in order to conduct the data analysis. This study concludes in his era, MSMEs that have been in operation needs to change their strategies to minimize the obstacles to achieve sustainability in the digital reformation era.

Keywords: Obstacles, Strategies, MSMEs, Sustainability, Digital Reformation Era


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