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Proceeding of International Conference Sustainable Competitive Advantage

Faculty of Economics and Business, Universitas Jenderal Soedirman

p-ISSN 3026-5479

This proceeding is a vehicle for academics and practitioners to exchange ideas about how to build sustainable competitive advantages for organizations, both private and public organizations. We hope that the presence of this proceeding can provide a conceptual overview of how to build sustainable competitive advantage for organizations which will be discussed in four areas, namely: marketing management, financial management, HR management and strategy, operational management and information systems, as well as providing positive benefits for stakeholders. the reader.

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