THE EFFECT OF CONSUMER ETHICAL BELIEFS ON GREEN BUYING INTENTION: SOCIAL DILEMMA AS A MEDIATING VARIABLE

Khoirul Anwar, Pramono Hari Adi, Nur Choirul Afif

Abstract


This study uses an ethical aprroach to explain green buying intentions.  The results of the study so far have shown inconsistency. Costumer ethics will trigger their reasoning and lead to dilemma situations. To reduce a dilemma situations, consumer will do something good, one of them is by making an intention to buy green products. The purpose of this study is to examine the influence of consumer ethical beliefs on green buying intention  with social dilemma as a mediating variable. The sample in this study is 126 respondents. The analysis technique used path analysis. The result of this studi is social dilemma indicate that social dilemma does not mediate the effect of consumer ethical beliefs on green buying intention.

 

Keywords: green consumerism, ethical beliefs, social dilemma, green purchase intentiton


Full Text:

PDF

References


Ali, A., & Ahmad, I. (2012). Enviroment Friendly Products : factors that influence the Green Purchase Intention of Pakisan Consumer. Pakistan Journal Engineering Technology Sciences, 2, 84-117.

Alicke MD, Yurak TJ, Vredenburg D. 1996. Using personal attitudes to judge others: the role of outcome and consensus. Journal of Research in Personality 30: 103–119.

Arli, D. (2017). Investigating consumer ethics: a segmentation study, Journal of Consumer Marketing, https://doi.org/10.1108/ JCM-08-2016-1908

Auger, P., Burke, P., Devinney, T. M., and Louviere, J. J. (2003). What Will Consumers Pay For Social Product Features? Journal of Business Ethics, 42(3), 281- 304.

Aquino, K. and A. Reed II. 1998. A Social Dilemma Perspective on Cooperative Behavior in Organizations. Journal of Conflict Resolution, Vol. 38, No. 1, pp. 138-148.

Baron, R. and Kenny, D. (1986), “The moderator-mediator variable distinction in social psychological research: conceptual, strategic, and statistical consideration”, Journal of Personality and Social Psychology, Vol. 51 No. 6, pp. 1173-1182.

Blodget, J. G., Lu, L.-C., Rose, G. M., & Vitell, S. J. (2001). Ethical sensitivity to stakeholder interests: A cross-cultural comparison. Journal of the Academy of Marketing Science, 29(2), 190–202.

Chan, R. Y. K., & Lau, L. B. Y. (2002). Explaining green purchasing behavior: A cross-cultural study on American and Chinese consumers. Journal of International Consumer Marketing, 14(2–3), 9–40.

Chen, S.C. and Hung, C.W. (2016), “Elucidating the factors influencing the acceptance of green products: An extension of theory of planned behavior”. Technological forecasting & Social Change, xxx (2016) xxx-xxx.

Chuan Lu, Long & Hua Chang, Hsui. (2013). Consumer Personality and Green Buying Intention: The Mediate Role of Consumer Ethical Beliefs, J Bus Ethics (2015) 127:205–219

DOI 10.1007/s10551-013-2024-4

Culiberg, B. (2013), “Towards an understanding of consumer recycling from an ethical perspective”, International Journal of Consumer Studies, Vol. 38 No. 1, pp. 90-97.

Dawes, R.M, (1980), “SOCIAL DILEMMAS”, Department of Psychology, University of Oregon, Eugene, Oregon 97403.

D’Souza, C., Taghian, M. and Lamb, P. (2006), “An empirical study on the influence of environmental labels on consumers”, Corporate Communications: An International Journal, Vol. 11 No. 2, pp. 162-173

Estrada- Hollenbeck, M., & Heatherton, T. F. (1998). Avoiding and Allevating guilt through procosial behavior. San Diego, CA, US: Academic Press. Pp.215-231

Fishbein, M., & Ajzen, I. (1975). Beliefs, attitude, intention and behavior: An introduction to theory and research. Reading, MA: Addison-Wesley.

Grant, J. (2008), “Green marketing”, Strategic Direction, Vol. 24 No. 6, pp. 25-27.

Handayani, W. and Prayogo, R.A. (2017), “Green Consumerism : an Eco-Friendly Behaviour Form Through The Green Product Consumption and Green Marketing”, Fakulty of Economics, University of National Development “Veteran” East Java. SINERGI, VoL. 7 No. 2

Honkanen, P., Verplanken, B., & Olsen, S. O. (2006). Ethical values and motives driving organic food choice. Journal of Consumer Behavior, 5, 420–430.

Hu, H., Parsa, H. and Self, J. (2010), “The dynamics of green restaurant patronage”, Cornell Hospitality Quarterly, Vol. 51 No. 3, pp. 344-362.

Jaiswal, N. (2012). Green Products: Availability, awareness and preference of use by the families. Indian Journal of Environmental Education, 12, 21-25.

Kramer, R. M., & Brewer, M. B. (1986). Choice Behavior in Social Dilemmas: Effects of Social Identity,Group Size, and Decision Framing. Journal of Personality and Social Psychology, Vol. 50, No. 3,543-549

Messick, D. M., & Brewer, M. B. (1983). Solving social dilemmas: A review. In L. Wheeler & P. Shaver (Eds.), Review of Personality and Social Psychology (Vol. 4, pp. 11-44). Beverly Hills, CA: Sage.

Polonsky, M.J. (1994), “An introduction to green marketing”, Electronic Green Journal, Vol. 1 No. 2, pp. 1-10.

Singhapakdi, A., Salyachivin, S., Virakul, B., & Veerayangkur, V. (2000). Some important factors underlying ethical decision making of managers in Thailand. Journal of Business Ethics, 27(3), 271-284.

Smit P.J, Cronje G.J, Brevis T. and Vrba M.J (2007). “Management Principle: A Contemporary Edition for Africa”. Cape Town: Juta and Co Ltd.

Tekade, A. B., & Sastikar, S. S. (2015). Present Green Marketing: Importance and challenges in Customer satisfaction. International Journal for Administration in Management, Commerce and Economics

Paul, J., Modi, A. and Patel, J. (2016), “Predicting green product consumption using theory of planned behavior and reasoned action”, Journal of Retailing and Consumer Services, Vol. 29, pp. 123-134

Vassilikopoulou, A. Chatzipanagiotou, K. Siomkos, G. And Triantafillidou, A. (2011). The role of consumer ethical beliefs in product-harm crises. Journal of Consumer Behaviour, J. Consumer Behav. 10: 279–289

Vitell, S.J. and Muncy, J.A. (1992), “Consumer Ethics Scale: A Modification and Application”. Journal of Business Ethics, 62: 267–275

Vitell, S.J. and Muncy, J.A. (1992), “Consumer ethics: an empirical investigation on factors influencing ethical judgments on the final consumers”, Journal of Business Ethics, Vol. 11 No. 8, pp. 585-597.

https://mediaindonesia.com/read/detail/188798-industri-didorong-terapkan-pola-produksi-ramah-lingkungan

https://megapolitan.kompas.com/read/2018/08/19/21151811/indonesia-penyumbang-sampah-plastik-terbesar-kedua-di-dunia.


Refbacks

  • There are currently no refbacks.