IMPACT OF BRAND TRUST ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY

Nur Ardhiansyah, Sri Murni Setyawati, Ary Yunanto

Abstract


. The purpose of this study was to analyze   the effect of brand trust on customer satisfaction and customer loyalty. This study uses descriptive analysis and statistical methods. Partycipants were selected from different specializations, where each medical center was represented proportionately within the sample. Data were collected using self-administered questionnaires. Path analyis was utilized for the analyses.

 

Keywords: brand trust, customer satisfaction, customer loyalty


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