ANALISIS ATRIBUT PRODUK YANG DIPERTIMBANGKAN KONSUMEN DALAM PEMBELIAN HANDPHONE BLACKBERRY (Studi Pada Mahasiswa Ekonomi Universitas Muhammadiyah Sidoarjo)

Abstract

The study is done at the University of Muhammadiyah Sidoarjo. While samples
from this research is stdudent use cellular phones blackberry in Sidoarjo
Muhammadiyah University in March 2012, 120 students . To use the method of analysis
of data analysts factors.
The result showed that the factors be considered at the purchase of products
handpone blackberry is the blackberry facilities and email , facilities and facilities
fourshared browsing /google, facilities of facebook, service, on the menu blackberry
and the brand image, the facility yahoo messenger, and memory capacity, reliable.
Cellular phone prices blackberry. First factor viii has important up to produce outputs
in the consumers in buying the cell phone blackberry shown by the value of cumulative
total varians mncapai 72,308 %, by a factor of I as much as 14,112 %, factors II of
11,376 %, third factor of 10,821 %, fourth factor of 9,776 %, factor IV of 9,776%,
factor V of 7,399%, factor VI of 6,936%, factor VII of 6,209%, factor VIII of 5,678%.