ANALISIS PENGARUH RESPON LINGKUNGAN BISNIS TERHADAP STRATEGI OPERASI DAN RESPON STRATEGI OPERASI TERHADAP KINERJA OPERASIONAL DENGAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL MODERASI

Abstract

The purpose of this study is (1) to test and analyze the role of the business
environment of the operation strategy. (2) to test and analyze the role of the operation
strategy of operational performance. (3) to examine and analyze the role of technology
adoption in strengthening the influence of the operation strategy of operational
performance. This study used a survey method with regression analysis. Object of this
study is the Center of Exhaust Industrial in Purbalingga Regency. Sources of data
obtained from the questionnaire as the primary data and literature as secondary data.
Analysis arithmetic result regression points out regression equation be Y2 =
0.490 + 0.218 X + 0.473 Y1 + 0.378 M, means to assess operational performance will
increase by 0.490 point if the business environment variable, the operation strategy, the
adoption of technology is 0 (zero). Operational Performance will increase by 0.218 point
if the business environment variable up one point while the other variables constant.
Operational performance will increase by 0.473 point if operation strategy variable up
one point while the other variables constant (constant). Operational performance will
increase by 0.378 point if the technology adoption variable moved up one point while the
other variables constant (fixed). Assessing the coefficient of determination (R Square) of
0.509 means that the contribution the influence of business environment variables, the
operation strategy, technology adoption of operational performance amounted to 50.9
percent, while the remaining 49.1 percent of the contribution of other variables not
examined.