MAPPING AND ANALYSIS THE OPERATIONAL MANAGEMENT OF DIGITAL MULTIMEDIA PRODUCTS AT PT DIRECT VISION

Abstract

Carrying the “Astro” brand, PT Direct Vision (“PT DV”) provides
subscription-based television access for homes and commercial establishments. PT DV
transmits up-to-the-minute information and the latest in local and international
entertainment to its satellite in orbit, which returns the signal to the Southeast Asia
region. The transmission can only be translated into audio video using a digital
multimedia system (“DMS”) made up of an outdoor mini-satellite dish, a decoder, and
a smart card. DMS products are manufactured abroad and imported to be distributed
to new subscribers.
The purpose of this Final Project is to evaluate the current distribution system of
DMS products and suggest alternatives to promote cost efficiency in the logistical
operations. Overall cost of distribution was considered relatively high and
opportunities to lower cost can be attributed to better planning and key performance
indicators.
The process reference model was used as an approach to evaluate the current
distribution system and to present alternatives for improvement. Of the proposed
alternatives, major points for improvement include utilizing regional distribution
centers, appointing a third party logistics service provider, optimizing economic order
quantity, and establishing key performance indicators.