Tourism Potential of The Dieng Culture Festival in Increasing Community Income and Development Strategy

Rochmat Aldy Purnomo; Aulia Hapsari Juwita; Noor Ismawati Jaafar; Oksana Malynka; Sri Hartono; Hadi Sasana

doi:10.32424/1.erjpe.2023.18.2.3499

Tourism Potential of The Dieng Culture Festival in Increasing Community Income and Development Strategy

Rochmat Aldy Purnomo, Aulia Hapsari Juwita, Noor Ismawati Jaafar, Oksana Malynka, Sri Hartono, Hadi Sasana

Abstract

The purpose of this study is to analyze the potential of the Dieng Culture Festival (DCF) tourism performance in increasing the community income around Dieng and develop the strategy for the Dieng Culture Festival. To collect the data, the techniques of observation, interviews, and literature study were used. The selected research respondents included the Tourism Awareness Group Chairperson and street vendors around the DCF tourist complex. 40 street vendors were selected as samples using a stratified random sampling method. This research was done during the 2022 Dieng Culture Festival, using the SWOT and QSP Matrix methods. The results showed that the development strategy for the Dieng tourism program was the WT strategy aimed at minimizing weaknesses and avoiding external threats. In addition, the DCF increased the number of tourists enjoying the Dieng tourist complex and the income of street vendors.

Full Text:

159-169 PDF

References

Bagus, Prasetyo, Suryoko, and Sri. 2018. “Dampak Pengembangan Pariwisata Terhadap Perkembangan Umkm Pada Kawasan Wisata Dieng.” Jurnal Ilmu Administrasi Bisnis 7(4): 310–20.

Cross, John C. 2000. “Street Vendors, Modernity And Postmoder- Nity: Conflict And Compromise In The Global Economy.” International Journal of Sociology and Social Policy 20(1): 29–51.

David, Meredith E., Fred R. David, and Forest R. David. 2017. “The Quantitative Strategic Planning Matrix: A New Marketing Tool.” Journal of Strategic Marketing 25(4): 342–52.

Demir, Mahmut, and ALi Dalgic. 2022. “Examining Gastronomy Festivals as the Attractiveness Factor for Tourism Destinations: The Case of Turkey.” Journal of Convention & Event Tourism 23(5).

Ghazinoory, Sepehr, Mansoureh Abdi, and Mandana Azadegan-Mehr. 2011. “SSGG Metodologija: Praeities Ir Ateities Analizė.” Journal of Business Economics and Management 12(1): 24–48.

Helms, Marilyn M., and Judy Nixon. 2010. 3 Journal of Strategy and Management Exploring SWOT Analysis – Where Are We Now?: A Review of Academic Research from the Last Decade.

Heriyanto, Aji Wahyu. 2012. “Dampak Sosial Ekonomi Relokasi Pedagang Kaki Lima Di Kawasan Simpang Lima Dan Jalan Pahlawan Kota Semarang.” Economics Development Analysis Journal 2(4): 446–55.

Hidayati, Wahyu, Yudistira Hendra Permana, and Universitas Gadjah Mada. 2022. “The Development of Economic Infrastructure in Western and Eastern Indonesia to Support People’s Welfare Improvement.” EKO-REGIONAL: Jurnal Pembangunan Ekonomi Wilayah: 17–26.

Juwita, Aulia Hapsari, Dwi Prasetyani, and Vita Kartika Sari. 2021. “Analisis Kebutuhan Daerah Untuk Pembentukan BUMD Pariwisata Di Kabupaten Magetan.” Forum Ekonomi 23(4): 663–68. https://journal.feb.unmul.ac.id/index.php/FORUMEKONOMI/article/view/10181%0Ahttps://journal.feb.unmul.ac.id/index.php/FORUMEKONOMI/article/download/10181/1533.

Kelompok Sadar Wisata Dieng Pandawa, Kelompok Sadar Wisata Dieng Pandawa. 2016. Data Dieng Culture Festival.

Keser, Hilal Yıldırır. 2016. “Culture Economy for Economic Development: Assesments on Cultural Heritage in Turkey.” European Scientific Journal, ESJ 12(28): 38.

Kusumah, Reynaldy Teja, and Hendy Suryana. 2018. “Model Analisis Swot Dan Qspm Dalam Pemilihan Strategi Pemasaran Distro Botrock Cianjur.” Seminar Nasional IENACO 2018 6(6): 433–40.

Lin, Bing‐Huei, and Hsueh‐Hua Liu. 2000. “A Study of Economies of Scale and Economies of Scope in Taiwan International Tourist Hotels.” Asia Pacific Journal of Tourism Research 5(2): 21–28.

Marsiglio, S. 2017. On the carrying capacity and the optimal number of visitors in tourism destinations. Tourism Economics, 23(3), 632–646.

Marsiglio, S. (2018). On the implications of tourism specialization and structural change in tourism destinations. Tourism Economics: the Business and Finance of Tourism and Recreation, 24(8), 945–962.

Milano, C., Novelli, M., & Cheer, J. M. (2019). Over-tourism and tourismphobia: A journey through four decades of tourism development, planning and local concerns. Tourism Planning and Development, 16(4), 353–357.

Moscardo, G. (2015). Social capital, trust and tourism development. In R. Nunkoo & S. L. J. Smith (Eds.), Trust, tourism development and planning, Contemporary geographies of leisure, tourism and mobility (Vol. 47, pp. 64–85). Abingdon: Routledge.

Moscardo, G. (2019). Rethinking the role and practice of destination community involvement in tourism planning. In K. Andriotis, D. Stylidis, & A. Weidenfeld (Eds.), Tourism policy and planning implementation, Contemporary geographies of leisure, tourism and mobility (pp. 36–52). London: Routledge.

Musikanski, L., Rogers, R., Smith, S., & Koldowski, J. (2019). Planet happiness: A proposition to address Overtourism and guide responsible tourism, Happiness, Well-being and Sustainability in World Heritage Sites and Beyond. International Journal of Community Well-Being, 2, 359–371.

Namugenyi, Christine, Shastri L. Nimmagadda, and Torsten Reiners. 2019. “Design of a SWOT Analysis Model and Its Evaluation in Diverse Digital Business Ecosystem Contexts.” Procedia Computer Science 159: 1145–54. https://doi.org/10.1016/j.procs.2019.09.283.

Prasetyo, Priyo. 2008. Pengembangan Strategi Pemasaran Rumah Sakit Berdasarkan Analisis SWOT Dan Matrik QSP (Studi Kasus Di RSU PKU Muhammadiyah Merden Banjarnegara).

Purnomo, Rochmat Aldy et al. 2023. “Simulation of Public Roadside Parking Tariffs As an Effort To Elevate Regional Retribution.” Planning Malaysia 21(1): 299–313.

Quingco, Joyfe G., and Carmenda S. Leonoras. 2020. “The Economic Impact, Contribution, and Challenges of Micro Business Enterprises to the Local Development.” Philippine Social Science Journal 2(2): 107–22.

Roever, Sally, and Caroline Skinner. 2016. “Street Vendors and Cities.” Environment and Urbanization 28(2): 359–74.

Sabbaghi, A., and G. Vaidyanathan. 2004. “SWOT Analysis and Theory of Constraint in Information Technology Projects.” Information Systems Education Journal 2(23): 3–19. http://isedj.org/2/23/.

Santoso, Imam, Desty Yuwandini, and Siti Asmaul Mustaniroh. 2015. “Pengaruh Kredit Dan Sumber Daya Manusia Terhadap Kinerja UMKM Agroindustri Dengan Pemasaran Sebagai Variabel Antara.” Jurnal Manajemen dan Agribisnis 12(3): 174–82.

Sugiono. 2010. Metode Penelitian Kuantitatif Kualitatif Dan R & D. Alfabeta

DOI: https://doi.org/10.32424/1.erjpe.2023.18.2.3499