MODEL PENERIMAAN TEKNOLOGI MOBILE PAYMENT PADA DIGITAL NATIVE DAN DIGITAL IMMIGRANT DI INDONESIA

Yordan Hermawan Apidana, Agus Suroso, Refius Pradipta Setyanto

Abstract


Penelitian ini merupakan penelitian survei pada pada pengguna mobile payment di Indonesia yang terbagi menjadi 2 kelompok yaitu kelompok generasi digital native dan digital immigrant. Tujuan dari penelitian ini yaitu untuk mengetahui pengaruh perceived usefullness, perceived ease of use, trust, perceived risk, social influence terhadap behavioral intention to reuse pada generasi digital native dan generasi digital immigrant. Jumlah responden dalam penelitan ini adalah 214 responden. Dalam penelitian ini sampel diambil dengan cara nonprobability sampling yaitu dengan teknik purposive sampling. Pengumpulan data yang digunakan dalam penelitian ini adalah dengan menggunakan kuesioner secara daring melalui Google Form. Sedangkan alat analisis dalam penelitan ini menggunakan Structural equation modeling (SEM). Berdasarkan hasil penelitian dan analisis data menunjukan bahwa : (1) Perceived usefullness berpengaruh positif terhadap behavioral intention to reuse (2) Pengaruh perceived usefullness terhadap behavioral intention to reuse mobile payment pada digital native lebih kuat daripada digital immigrant (3) Perceived ease of use berpengaruh positif terhadap perceived usefullness (4) Perceived ease of use berpengaruh positif terhadap behavioral intention to reuse (5) Perceived ease of use berpengaruh positif terhadap trust (6) Perceived ease of use terhadap behavioral intention to reuse mobile payment pada digital native lebih kuat daripada digital immigrant (7) Trust berpengaruh positif terhadap perceived usefullness (8) Trust berpengaruh positif terhadap behavioral intention to reuse (9) pengaruh trust terhadap behavioral intention to reuse mobile payment pada digital native lebih kuat daripada digital immigrant (10) Perceived risk berpengaruh negatif terhadap trust (11) Perceived risk berpengaruh negatif terhadap behavioral intention to reuse mobile payment (12) Perceived risk terhadap behavioral intention to reuse mobile payment pada digital native lebih kuat daripada digital immigrant (13) Social influence berpengaruh positif terhadap behavioral intention to reuse (14) pengaruh social influence terhadap behavioral intention to reuse mobile payment pada digital native lebih kuat daripada digital immigrant.

Kata Kunci: Technology Acceptance Model (TAM), Perceived Usefullness, Perceived Ease of Use, Trust, Perceived Risk Social Influence Behavioral Intention to Reuse, Digital Native, Digital Immigrant


Keywords


Technology Acceptance Model (TAM), Perceived Usefullness, Perceived Ease of Use, Trust, Perceived Risk Social Influence Behavioral Intention to Reuse, Digital Native, Digital Immigrant

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DOI: https://doi.org/10.32424/jeba.v21i4.1542

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