The Effect of Motivation and Perception of Attractiveness on Visiting Decisions Mediated by Visiting Interest

Ria Anjela, Monica Rosiana, Ekaningtyas Widiastuti, Werdha Candhratrilaksita

Abstract


This research was conducted in order to determine the effect of motivation, perception of attractiveness, and visiting interest as an intervening variable on the visiting decisions to Taman Wisata Bukit Asri, Windujaya Village, Kedungbanteng District, Banyumas Regency. The sample size consists of 150 respondents with purposive sampling through a Likert scale questionnaire. Respondents in this research were visitors who came to Taman Wisata Bukit Asri, Windujaya Village. Data analysis used Structural Equation Model (SEM) with AMOS and Sobel Test for the significance of mediation. The results showed there was no effect of motivation and perception of attractiveness on the visiting decisions through visiting interest so it can be said there was no mediation relationship in this research. The conclusions of this research prove that 1) motivation and perception of attractiveness have a positive and significant effect on visiting interest, 2) motivation and perception of attractiveness have not a significant effect on visiting decisions, 3) motivation and perception of attractiveness have no effect on visiting decisions through visiting interest.

Keywords: Motivation; Perception of Attractiveness; Visiting Interest; Visiting Decisions; Windujaya Village.


Full Text:

PDF

References


Aprilia, F., Kumadji, S., & Kusumawati, A. (2015). Pengaruh Word of Mouth Terhadap Minat Berkunjung Serta Dampaknya Pada Keputusan Berkunjung. Jurnal Administrasi Bisnis (JAB), 24(1).

Arifin, H. S., Fuady, I., & Kuswarno, E. (2017). Analisis Faktor-Faktor Yang Mempengaruhi Persepsi Mahasiswa UNTIRTA Terhadap Keberadaan Perda Syariah Di Kota Serang. Jurnal Penelitian Komunikasi dan Opini Publik, 21(1), 88-101.

Isa, S. M., & Ramli, L. (2014). Factors influencing tourist visitation in marine tourism: lessons learned from FRI Aquarium Penang, Malaysia. International Journal of Culture, Tourism and Hospitality Research, 8(1), 103-117.

Keliwar, S., & Nurcahyo, A. (2015). Motivasi dan Persepsi Pengunjung Terhadap Obyek Wisata Desa Budaya Pampang di Samarinda. Jurnal Manajemen Resort and Leisure, 12(2).

Kotler, P., & Armstrong, G. (2012). Prinsip-Prinsip Manajemen (13th ed.). Jakarta: PT Gelora Aksara Pratama.

Kotler, P., & Keller, K. L. (2015). Marketing Management (15e ed.). United States of America: Pearson Education.

Kusuma, R. E., & Arifien, M. (2020). Faktor-Faktor Yang Mempengaruhi Minat Kunjungan Wisatawan di Objek Wisata Waduk Jatibarang, Kecamatan Gunungpati Kota Semarang. Geo Image (Spatial-Ecological-Regional), 9(2).

Miarsih, G. S., & Anwani. (2018). Analisis Faktor-Faktor Yang Mempengaruhi Minat Berkunjung Wisatawan Ke Obyek Wisata Religi Masjid Gedhe Kauman Yogyakarta. Journal of Tourism and Economic, 1(2), 117-123.

Muksin, D. R. M., & Sunarti. (2018). Pengaruh Motivasi Terhadap Keputusan Berkunjung Wisatawan Di Ekowisata Mangrove Wonorejo Surabaya. Jurnal Administrasi Bisnis (JAB), 55(1).

Peter, J. P., & Olson, J. C. (2013). Perilaku Konsumen dan Strategi Pemasaran (9th ed.). Jakarta: Salemba Empat.

Pratama, I. G. S., & Wiraguna, I. M. I. (2019). Analisis Faktor-Faktor yang Mempengaruhi Keputusan Wisatawan Berkunjung ke Bali Zoo di Singapadu, Gianyar. Warmadewa Management and Business Journal (WMBJ), 1(1), 45-54.

Purwanto, H., Kadi, D. C. A., & Rismawati, G. (2021). Pengaruh daya tarik dan E-WOM terhadap keputusan berkunjung melalui minat berkunjung sebagai variabel intervening. MBR (Management and Business Review), 5(2), 251-264.

Said, J., & Maryono. (2018). Motivation and Perception of Tourists as Push and Pull Factors to Visit National Park. E3S Web of Conferences, 31.

Sangadji, E. M., & Sopiah. (2013). Perilaku Konsumen. Yogyakarta: Andi.

Sari, N., & Saputra, M. (2019). Pengaruh Intensity, Valence Of Opinion, Conten Terhadap Keputusan Wisatawan Berkunjung Ke Objek Wisata Di Provinsi Lampung. Ekuivalensi Jurnal Ekonomi Bisnis, 5(1).

Sayangbatti, D. P., & Baiquni, M. (2013). Motivasi dan Persepsi Wisatawan Tentang Daya Tarik Destinasi Terhadap Minat Kunjungan Kembali Di Kota Wisata Batu. Jurnal Nasional Pariwisata, 5(2), 126-136.

Suhartapa, & Sulistyo, A. (2021). Pengaruh Persepsi dan Motivasi Wisatawan Terhadap Minat Kunjung Ulang Di Pantai Baru Yogyakarta. Khasanah Ilmu: Jurnal Pariwisata dan Budaya, 12(2).

Swastha, B., & Handoko, T. H. (2012). Manajemen Pemasaran: Analisis Perilaku Konsumen. Yogyakarta: BPFE.

Witarsana, I. K., Dewi, L. G. L. K., & Dewi, N. G. A. S. (2017). Motivasi dan Persepsi Wisatawan Mancanegara Berwisata Alam Trekking Mountain di Taman Wisata Alam Gunung Batur Bukit Payang. Jurnal IPTA, 5(1).


Refbacks

  • There are currently no refbacks.