A Comparison Of The Profit Between The Sale Of Original Brown Sugar And Mixed Brown Sugar In Kemangkon Sub-District, Purbalingga Regency

Abstract

Purbalingga Regency, a famous brown sugar producing area in 2021, has considerable potential in developing the coconut sugar or brown sugar industry. The original brown sugar has a fairly high price, which is one of the causes of the emergence of mixed brown sugar in Kemangkon District due to consumer demand which tends to look for lower prices with almost the same taste. The purpose of this study is to analyze the revenue and profit between the sale of original brown sugar and mixed brown sugar whether there is a significant difference or not. This study uses primary primary data obtained directly from respondents. The analysis technique used in this study uses descriptive and comparative techniques. The results of this study indicate that the income and profit of original brown sugar are higher than mixed brown sugar. While the comparative results of income there is no significant difference between the sale of original brown sugar and mixed brown sugar, while there is a significant difference between the profit of selling original brown sugar and mixed brown sugar. The implication of this study is the emergence of mixed brown sugar which has the impact of decreasing the profitability of original brown sugar in Kemangkon District, brown sugar craftsmen are expected to evaluate their business strategies to optimize the profitability of original brown sugar production, and the government or related parties can provide training or assistance to mixed brown sugar craftsmen to increase their profits.

Keywords: Original Brown Sugar, Mixed Brown Sugar, Income, Profit.