Evaluating The Impact Of Digital Marketing, Pricing Strategy, And Green Location On Property Purchase Decision

Nani Fitriani, Muhammad Cakra Sabilli Rifqi

Abstract


This study aims to analyze the influence of digital marketing, price and environmentally friendly Green Location on purchasing decisions in the Property Industry.  The sampling technique used nonprobability sampling which amounted to 100 respondents who bought a house in Griya Cakra Housing located in Depok, West Java. The research respondents were spread across the Jakarta, Bogor, Depok, Tangerang, and Bekasi areas. The data analysis method used is multiple linear regression. The results of the study show that digital marketing, price and environmentally friendly location have a positive and significant effect on purchasing decisions.

Keywords: Digital Marketing, Price, Green Location, Purchase Decision


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References


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