HUBUNGAN ANTARA IDENTITAS DIRI DENGAN SIKAP INDIVIDU TERHADAP PRODUK FASHION HIJAB

Abstract

The development of fashion hijab is now on its bloom. This research attempted to analysis
the impact of identitas diri on consumers attitude towards the existence of hijab fashion
product. The data were gathered by using self-adminitrated questionaire to 237 respondents
which came from higher education student girls. The result revealed that there is a positive
correlation between identitas diri and individual attitude towards fashion hijab.
Furthermore, it also found that identitas diri affected the aspect of individual attitude
towards fashion hijab significantly.
Keywords : Hijab, Self-identity, Attitude.