STRATEGI PELATIHAN MARKETING 3.0 BERBASIS DARING PADA KELOMPOK USAHA BATIK PEREMPUAN EKS BURUH MIGRAN

Abstract

Ex migrant workers is an unique group who always find job overseas but sending their
remmitances to their family backhome and wants retired to their hometown. This is are
mostly female. They will stop to become migrant workers ifalready reach unproductive ages
and start their own business in their village. Hence, it is important to be empowered by
learning web based Marketing 3.0.
Mix method research is applied in this research, using qualitive action research by working
together in product development and online shop setting and quantitative method in the form
of one shot experiment study while doing theoretical training. The location of this research
is a Batik Makers Group in Banyumas. This group are trained to learn batik making using
natural coloring ingredients and doing online marketing
All this time this group already could make hand writing batik, but they do not fell that their
organic ingredients from their village could give them competitive advantages. Their village
already have a good internet access and near with post agency but never think to make online
marketing. This group could not just giving one shot training for improving their skill like
they used to have. Instead the trainer should help their business sustainability by togather
building product until selling it online.
Keywords: Women ex-migrant workers, Batik, Marketing 3.0, online shop