PERUBAHAN PERAN SUMBERDAYA MANUSIA DALAM MENCAPAI KEUNGGULAN BERSAING YANG BERKELANJUTAN

Abstract

Business challenge faced by the organization, which is intellectual capital, made the
organization prepared its human resource to face this challenge. The basic change on business
environment had made a change of human resource function from administrative function to
the function of business partner, administrative expert, employee champion and agent of
change. Human resource assets can be a source of sustainable competitive advantage because
the human assets have knowledge and social complexity which will be difficult to be imitate
by the other competitor.