PERILAKU INVESTOR INDIVIDU DALAM PENGAMBILAN KEPUTUSAN INVESTASI SEKURITAS DI BURSA EFEK INDONESIA (BEI)

Abstract

The research objective is to examine the benefits of investing in financial information, sophisticated and rational attitude, and risk preferences of investors on utility maximization in investment decision-making process.
The research is causality-explanatory. Methods of data collection are survey. The primary form of data types in the form of a data subject stating opinions, attitudes, experiences, or characteristics of the study subjects individually. Time dimension is one shot study. The respondents were investors with the number 182. The unit of analysis is the individual. Data analysis using Structural Equation Modeling with AMOS program.
The results showed that the usefulness of financial information has no effect on investment intentions; Subjective Norms positively affect the investment intentions; Subjective norms positively influence the belief revision; usefulness of accounting information is positively influence the perception of unsystematic risk; beliefs revision positively affect the investment intentions, and perceptions of unsystematic risk negatively affect the investment intentions.
The findings of the study are to be unsophisticated and irrational investors for not utilizing the information in the financial statements of the stock investment decisions. Investors were risk averter because when investors have a positive attitude towards risk of the issuer's shares, investors avoid acting in investment intentions.