Increasing The Economic Value of Cardamom Spices As A Business Development Strategy
Abstract
A product will have a high selling value if it has economic value that can provide benefits and satisfaction for the community. Business development with great potential is very important, especially during the Covid-19 period where many businesses were destroyed but some businesses had the opportunity to be developed. Cardamom spice is a useful spice that is widely sought after and used as an alternative way to maintain health naturally other than as a spice. By identifying consumer needs and providing more benefits from the use of cardamom, it is hoped that it will have an influence on the economic value of cardamom. A business development strategy is carried out to address how this business develops. By using interview, observation, and focus group discussion methods to identify and then develop a marketing strategy, it is hoped that in the future it will contribute to the processing of cardamom products.
Keywords: Economic Value, Cardamom, Business Development Strategy.
Full Text:
PDFReferences
Ahmad, S., & Jamshed, M. (2014). Nurturing an Agriculture Friendly Commodity Derivatives Marketing in India. MIJBR–MITS International Journal of Business Research, 1.
Aribawa, D. (2015). Hubungan Antara Orientasi Strategis Dan Kemampuan Inovasi Berbasis Layanan Studi Pada UMKM Kreatif Di Indonesia. Jurnal Manajemen, 19(2), 249-262.
Enke, M., Geigenmüller, A., & Leischnig, A. (2022). Commodity marketing: An introduction into key concepts and processes. In Commodity Marketing (pp. 3-20). Springer, Cham.
Ferrell, O. C., Ferrell, L., & Sawayda, J. (2014). A historical review and reconceptualization of commodity marketing. In Commodity marketing (pp. 431-447). Springer Gabler, Wiesbaden.
Sari, A., Windani, I., & Hasanah, U. (2020). Strategi Pengembangan Produksi Kapulaga Kelompok Tani “Tani Jaya” di Desa Watuduwur Kecamatan Bruno Kabupaten Purworejo. Surya Agritama: Jurnal Ilmu Pertanian dan Peternakan, 9(1), 1-12.
Setiawati, B. R., & Soejono, D. (2019). Nilai Tambah dan Prospek Pengembangan Agroindustri Kopi Herbal Kapulaga di Desa Sumberpakem Kecamatan Sumberjambe. UNEJ e-Proceeding.
Refbacks
- There are currently no refbacks.