Strategy to Improve Community Economy with Inovative Palm Sugar Products for High Economics Value

Abstract

Banyumas Regency is one of the priority target areas of Kosabangsa 2024 in Central Java. Sambirata Village is one of the villages located in Cilongok District, Banyumas Regency, which is an area that is a poor category village with various low economic problems. Most of the residents of Sambirata Village work as farmers and farm laborers who depend on their income from the agricultural and plantation sectors. The problem of the people of Sambirata Village, Cilongok District, Banyumas Regency is the low level of income of its people, resulting in low economic capacity and low levels of community welfare. Marketing of plantation products, especially coconut sugar which is processed into palm sugar, is still relatively cheap because the quality of palm sugar is still low with a highwater content so that if it is sold to the local market at a relatively cheap price. The solution carried out through the Kosabangsa program is to strengthen the people's economy through the utilization of Sambirata Village's superior product, namely palm sugar. The strategy for strengthening the people's economy can be carried out by downstreaming palm sugar products and packaging them to be marketed with a higher economic value so that people can improve their welfare. With product diversification and good marketing, it is expected to eradicate poverty in the community and increase the economic independence of the village.

Keywords; Productive economy, Product Diversification, Ant Sugar