UPAYA MENINGKATKAN DAYA SAING PRODUK UMKM DI KAMPUNG WISATA TEGALWARU KABUPATEN BOGOR

Abstract

This study aimed to analyze the influence of entrepreneurship orientation, market orientation, knowledge sharing, competence,innovation, and creativity toward competitiveness of micro and small business. The population in this study were micro and small business in Kampung Wisata Bogor. The sample have been gathered at around 125 respondents from the owners businesss. Meanwhile the analysistechniques used in this research is Structural Equation Modeling (SEM) with Amos software version 16.0.
The research has given positive effects for entrereneurship orierntation and market orientation wereinfluance significantly toward innovation, knowledge sharing and competence were influance significantly toward creativity, innovation and creativity were influance significantly towardcompetitiveness.
Keyword: Entrepreneurship orientation, market orientation, knowledge sharing,
competence, creativitiv,innovation and competitiveness.