ANALISA PENGARUH PERSONALITY TRAITS DAN ENVIRONMENTAL FACTORS TERHADAP ENTREPRENEURIAL INTENTIONS

Abstract

The purpose is to understand the influence of personality traits and environmental factors on entrepreneurial intentions on students of Bina Nusantara University on their seventh semester in school of business management. The method of analysis used are the simple and multiple linear regression analysis. This study used 226 students as samples. This study concluded that, if the samples are tested individually, the factor that has most influence on entrepreneurial intentions on students of Bina Nusantara University on their seventh semester in school of business management is environmental factors which amounted to 20.7% and followed by personality traits that counted to 9.5%. On the other hand, if tested altogether, the influence of personality traits and environmental factors on entrepreneurial intentions on students of Bina Nusantara University on their seventh semester in school of business management is 21.7%.
Keywords: Personality Traits, Environmental Factors, Entrepreneurial Intentions