PERAN PERDAGANGAN ELEKTRONIK SEBAGAI PEMASARAN STRATEGI USAHA KECIL MENENGAH (UKM) UNTUK MENINGKATKAN KEUNGGULAN KOMPETITIF DI TINGKAT PEMASARAN ASEAN

Abstract

The Faced Asean Economic Community 2015, SMEs in Indonesia should be have competence and competitive Advantage that’s the key to faced competition in trading ASEAN levels. Competitiveness of the expected is from quality of product aspect, access information of marketing and resources that support it. Because of that, this research have a goals to know the role of E-Commerce with case study SMEs in Malang City. Research Methods that used with field observation on some SMEs that have implemented E-Commerce as Marketing Strategy. Results of Research that indicate the significant role of E-Commerce to the improvement of market access of SMEs in Malang. The biggest influence is on improvement sales of products and the expansion of new market shares. In the future, this research is expected to be an overview of the importance utilization of E-commerce. The lack of knowledge of E-commerce strategy and access to marketing information for SMEs in Indonesia became one of the problems that must be resolved in the faced of the AEC in 2015. Keyword: E-Commerce, Small Medium Entreprise, CompetitiveAdvantage