FAKTOR INTERNAL DAN FAKTOR EKSTERNAL YANG MEMPENGARUHI KINERJA UMKM GULA KELAPA (STUDI KASUS UMKM GULA KELAPA DI KABUPATEM BANYUMAS)
Abstract
The purpose of this study was to test on a variety of factors that affect the
performance of SMEs in Banyumas Regency Coconut Sugar. The development of
economic activities in Indonesia especially in today's business is strongly supported
by micro small and medium enterprises (SMEs), which was instrumental in
enhancing the welfare of rural communities and improve the lives of rural
communities. This study aims to determine the various factors that can affect the
performance of Micro, small and medium enterprises (SMEs) for both internal
factors and external factors on SMEs palm sugar in Banyumas district. It is
expected to know the factors that affect the performance of SME's business owners
can prepare themselves for the competition in the business world and can improve
their business performance. Business performance of SMEs can be seen from their
earnings growth, capital growth, sales growth and labor force growth. The
research was conducted by survey method, the data obtained by questionnaires and
interviews with brown sugar business owners in the district of Banyumas. Analysis
of experimental data was analyzed with descriptive statistics and srutuctural
equation modeling (SEM) using AMOS 4.01 program and SPSS for windows.
Observations showed that the sample of 160 respondents on average have a low
education level of junior high and high school were 98 respondents were 62
respondents. With an age level of 40 105 respondents and an age to 60 years by 55
respondents. From interviews and questionnaires to all respondents on average
said that internal factors that affect the performance of SMEs over to the HR,
production and marketing of its products. As for external factors that determine the
performance of SMEs among other socio-economic factors, technology and the role
of institutions. The success rate of the business activities of SMEs, among others,
determined by the success of the increased capital, increasing profits and
increasing market growth.
Keywords: SMEs, internal factors, external factors, performance, public welfare.
performance of SMEs in Banyumas Regency Coconut Sugar. The development of
economic activities in Indonesia especially in today's business is strongly supported
by micro small and medium enterprises (SMEs), which was instrumental in
enhancing the welfare of rural communities and improve the lives of rural
communities. This study aims to determine the various factors that can affect the
performance of Micro, small and medium enterprises (SMEs) for both internal
factors and external factors on SMEs palm sugar in Banyumas district. It is
expected to know the factors that affect the performance of SME's business owners
can prepare themselves for the competition in the business world and can improve
their business performance. Business performance of SMEs can be seen from their
earnings growth, capital growth, sales growth and labor force growth. The
research was conducted by survey method, the data obtained by questionnaires and
interviews with brown sugar business owners in the district of Banyumas. Analysis
of experimental data was analyzed with descriptive statistics and srutuctural
equation modeling (SEM) using AMOS 4.01 program and SPSS for windows.
Observations showed that the sample of 160 respondents on average have a low
education level of junior high and high school were 98 respondents were 62
respondents. With an age level of 40 105 respondents and an age to 60 years by 55
respondents. From interviews and questionnaires to all respondents on average
said that internal factors that affect the performance of SMEs over to the HR,
production and marketing of its products. As for external factors that determine the
performance of SMEs among other socio-economic factors, technology and the role
of institutions. The success rate of the business activities of SMEs, among others,
determined by the success of the increased capital, increasing profits and
increasing market growth.
Keywords: SMEs, internal factors, external factors, performance, public welfare.
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