PANDANGAN BERBASIS ASIMETRI DALAM MENCAPAI KEUNGGULAN KOMPETITIF BERKELANJUTAN

Abstract

This paper basically discusses the importance of resources and capabilities
approach as part of the perspective of Resource Based View ( RBV ) in the face of
environmental change. Companies must be able to manage the resources and
capabilities based on the asymmetry of its then made it happen in the form of
business strategy in order to continue supporting the achievement of sustainable
competitive advantage. The purpose of this paper is generally aims to revisit
(review) literature on the concept and implementation (emprical research) of the
resource based view ( RBV ) in strategic management. Specifically peeling
philosophical view models asymmetric strategy in anticipation of rapid
environmental change as a model of corporate strategy. The method in this paper
is the study of literature and conceptual .
Keywords: Assymery base view, suistaibable competitive advantage, Resource
Based View (RBV), resource, Capabilities, dan dynamik Capability.