The Effect of Green Innovation on Sustainable Performance: The Moderation Role of Managerial Environmental Concern

Ni Made Dian Kemala Ratih Palgunadi, Aulia Fatimah Khairunnisa, Desak Nyoman Sri Werastuti, Rumanintya Lisaria Putri, Saptana Saptana

Abstract


     This study aims to determine the effect of green product innovation and green innovation processes on sustainable performance. In addition, to find out whether the presence of managerial environmental concerns moderates the relationship. This study uses quantitative data analysis methods with non-probability sampling. The sampling technique used purposive sampling. The results of this study indicate that green product innovation has no effect on sustainable performance, but the process of green innovation has an effect on sustainable performance. In addition, managerial environmental concerns do not moderate the effect of green product innovation on sustainable performance, and do not moderate the effect of green innovation processes on sustainable performance. This study has implications for additional related literature and also bring better business performance and can creating business continuity for the future.

 

Keywords: Green product innovation, green process innovation, managerial environmental concern, sustainable performance


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