Proceeding of International Conference Sustainable Competitive Advantage
type: channel
description: This proceeding is a vehicle for academics and practitioners to exchange ideas about how to build sustainable competitive advantages for organizations, both private and public organizations. We hope that the presence of this proceeding can provide a conceptual overview of how to build sustainable competitive advantage for organizations which will be discussed in four areas, namely: marketing management, financial management, HR management and strategy, operational management and information systems, as well as providing positive benefits for stakeholders. the reader.
publisher: Faculty of Economics and Business, Universitas Jenderal Soedirman
language: en
publication name: Proceeding of International Conference Sustainable Competitive Advantage
issn: 3026-5479
items: Bridging Gaps in Entrepreneurial Learning: A Needs Analysis of Project-Based Education
items: Efforts to Increase the Income of Winduaji Village Community, Paguyangan District, Brebes Regency Through the Introduction of White Oyster Mushroom Cultivation as Functional Food
items: Increasing Agricultural Land Productivity through the Introduction of Protani Gogo Rice Technology and Solar Water Pumps
items: Development of E-Modules in Higher Education: Challenges and Opportunities for Enhancing Career Adaptability
items: Lean Six Sigma Approach in Determining Priorities for Service Improvement at Bank Rakyat Indonesia Based on Customer Perceptions, Expectations, and Interests
items: Analysis Investment Performances using Sharpe Ratio: Study Case at PT Asuransi Jiwa Taspen
items: Building memorable experiences: the effect of authenticity and experiencescape on memorable experiences and revisit intention (Study on visitors to tourist attractions in Banyumas Regency)
items: https://jp.feb.unsoed.ac.id/sca-1/article/view/4856
items: Analysis Of Profitability Determinants of Microfinance Institutions in Central Java During the Covid-19 Pandemic with Macroeconomics As A Moderating Variable
items: The Effect Of Training Programs On Employee Productivity With The Technology Acceptance Model (TAM) As A Mediating Variable at PT. Tambi Plantation
items: Efficiency Analysis Of Illona Tissue Product Distribution Route With Saving Matrix & Nearest Neighbour Method
items: Comparative Analysis of the Performance of PNM Saham Agresif and Other Conventional Stock Mutual Funds in Indonesia for the Period of 2019-2023
items: The Effect Of Perceived Organizational Support On Employee Performance With Employee Engagement As A Mediator (Study At PT. Kereta Api Indonesia Daop 5 Purwokerto)
items: The Influence of Financial Literacy, Financial Self-Efficacy, and Hedonism Lifestyle Towards Financial Management Behavior
items: Financial Sustainability of Small and Medium Scale Issuers, Case Study of Five Issuers on the First Acceleration Board on The Indonesian Stock Exchange
items: The Effect of Technology Readiness, Digital Capability, and Government Support on BUMDes Performance With Digital Capability as Mediating Variable
items: Tea Price Prediction Using Hybrid Arima-BP Neural Network Model
items: Analysis of Factors Influencing The Intention to Adopt ICT Among Employees of PT Perkebunan Tambi: A Preliminary Step Towards AI Development
items: Analysis And Risk Mitigation Of The Kapulaga Supply Chain Using The House Of Risk (HOR) Method (A Case Study on Kapulaga SMEs in Baseh Village, Kedungbanteng Subdistrict)
items: The Influence of Perceived Compatibility and Perceived Ease of Use on Continuance Intention Mediated by Perceived Usefulness (A Case Study on the Taspen Otentikasi Application)
items: The Influence of Talent Management on Employee Performance : The Role Employee Engagement as Mediating Variable
items: https://jp.feb.unsoed.ac.id/sca-1/article/view/4842
items: Analysis The Effect of Memorable Tourism Experience on Revisit Intention: The Mediating Role of Destination Satisfaction and Destination Advocacy (Study on Baturraden Tourist)
items: Analysis of the Influence of Financial Literacy and Financial Behavior Bias on Investment Decision Making with Risk Perception as a Mediating Variable
items: Social Media Marketing Activity Impact on Repurchase Intention for PNM Investment Management’s (PNM IM) Open-Ended Mutual Fund Products
items: Analysis of the Effect of Brand Association, Brand Position, and Brand Value on Purchasing Decisions for Illona Tissue Brand
items: The Effect of Operational Efficiency and Capital Adequacy Ratio on Bank Rakyat Indonesia Stability Moderated by Inflation and Economic Policy Uncertainty
items: Strategy to Improve Community Economy with Inovative Palm Sugar Products for High Economics Value
items: Marjaya Fried Onion Business Development Strategy through Digital Transformation
items: Online Sales Optimization At Taylor Thrift Fashion Store

Bridging Gaps in Entrepreneurial Learning: A Needs Analysis of Project-Based Education
type: item
description: This study aims to identify the main gaps in project-based entrepreneurship learning by analyzing students' needs, thereby formulating more effective strategies for implementing this method. The analysis seeks to identify aspects that need improvement in the design and implementation of projects, as well as provide data-driven recommendations for developing a more relevant curriculum. The researchers employed a descriptive quantitative approach to identify the gaps in project-based entrepreneurship learning based on students' perceptions. A needs analysis was conducted through surveys using questionnaires, while a literature review was used to strengthen the findings and compare them with previous studies. The research population consisted of students from the Faculty of Economics and Business, Jenderal Soedirman University, who had participated in project-based entrepreneurship learning. Data processing techniques involved calculating averages, standard deviations, and percentages to evaluate how students perceive the effectiveness of Project-Based Learning (PjBL). The results indicate that project-based learning in entrepreneurship effectively enhances students' critical thinking skills, creativity, and interest in entrepreneurship, although challenges remain in student engagement and alignment with industry needs. Strengthening the implementation of PjBL requires collaboration with industry, integration of innovative teaching methods, and policy support to optimize learning outcomes in entrepreneurship. Keywords: Entrepreneurship Learning; Project-Based Learning; and Needs Analysis
subject: Articles
  topic: section
creator: Sofiatul Khotimah
creator: Trisno Martono
creator: Leny Noviani
creator: Khresna Bayu Sangka
rights: Copyright (c) 2025 Proceeding of International Conference Sustainable Competitive Advantage
date: 2025-02-15
publication date: 2025-02-15
starting page: 1116
ending page: 1125

Efforts to Increase the Income of Winduaji Village Community, Paguyangan District, Brebes Regency Through the Introduction of White Oyster Mushroom Cultivation as Functional Food
type: item
description: The purpose of this community service (PKM) is to increase the income of the Agro Tani Mandiri farmer group and to alleviate poverty in poor families in Winduaji Village, Paguyangan District, Brebes Regency. The problems faced by the Agro Tani Mandiri farmer group in Winduaji Village are problems in the production/processing sector and the Human Resources (HR) sector. To overcome these problems, it is done by introducing white oyster mushroom cultivation technology, business management and group management. The way to overcome these problems is through socialization and strengthening the implementation of the program to Agro Tani Mandiri partners and poor families in Winduaji Village, transfer of white oyster mushroom cultivation technology, technology for processing sawdust waste into mushroom planting media (baglog), and improving business management and group administration. The results of this activity are increased knowledge and implementation of partners in mushroom cultivation, increased knowledge and implementation of mushroom management and planting media maintenance to increase harvest yields and product continuity, increased business management capabilities, and group management. Keywords: White Oyster Mushroom Cultivation, Poverty Alleviation, Winduaji Village
subject: Articles
  topic: section
creator: Sri Lestari
creator: Nuniek Ina Ratnaningtyas
creator: Erna Kusuma Wati
creator: Nuraeni Ekowati
creator: Noor Yunida Triana
creator: Esti Saraswati
creator: Ikit Netra Wirakhmi
creator: Ema Wahyu Ningrum
creator: Alfin Faiz Alhamidi
rights: Copyright (c) 2025 Proceeding of International Conference Sustainable Competitive Advantage
date: 2025-05-15
publication date: 2025-05-15
starting page: 1109
ending page: 1115

Increasing Agricultural Land Productivity through the Introduction of Protani Gogo Rice Technology and Solar Water Pumps
type: item
description: The aim of this PKM is to increase the income of farmers in Pruwatan Village, Bumiayu District, Brebes Regency. The problems faced by the Mukti Farmers Group in Pruwatan Village are problems in the Production Sector, Technical Sector of Production Equipment, Human Resources (HR) and Business Networks. To overcome this problem, we introduced Protani Gogo Rice technology. Solar Power Technology for Rice Field Irrigation Pumps, business management and group management as well as functioning of BUMDes institutions. The method to overcome this problem is through socialization and consolidation of program implementation to partners of the Mukti Farmers Group in Pruwatan Village, technology transfer for the application of Solar Panel Pump technology innovation and Transfer of Gogo Rice Technology or National Superior Variety of Inpago Unsoed Protani Rice, improving business management capabilities, group management and group administration as well as improving the institutional function of BUMDes. The results of this activity will produce 8 tons of grain per 1 ha of land, so that there is an increase in production capacity from 17.5 tons to 40 tons per 5 ha of land or sales from IDR 85.5 million to IDR 200 million per 5 ha of land, increased business management capabilities, group management and increased institutional functions of BUMDes and networks between Bumdes and the Mukti Farmers Group in Pruwatan Village. Keywords: Protani Upland Rice Technology, Solar water pump, Rainfed Rice Fields, BUMDes institutions, Pruwatan Bumiayu Village
subject: Articles
  topic: section
creator: Sri Lestari
creator: Totok Agung Dwi Haryanto
creator: Arief Sudarmaji
creator: Siti Mudmainah
creator: Randi Adzin Murdiantoro
creator: Wahyu Febriono
creator: Chintya Nurul Walidain
rights: Copyright (c) 2025 Proceeding of International Conference Sustainable Competitive Advantage
date: 2025-05-15
publication date: 2025-05-15
starting page: 1101
ending page: 1108

Development of E-Modules in Higher Education: Challenges and Opportunities for Enhancing Career Adaptability
type: item
description: The development of e-modules in higher education has emerged as an innovative strategy to enhance learning in the digital era. Beyond providing flexible access to educational materials, e-modules play a crucial role in fostering career adaptability—an essential skill for students navigating an increasingly dynamic global workforce. This study examines the challenges and opportunities in developing e-modules to support students’ career adaptability. Key challenges include limited technological infrastructure, disparities in digital competencies among lecturers and students, and resistance to transitioning from conventional learning methods to digital platforms. Conversely, the opportunities presented by e-modules include personalized and self-directed learning, enhanced accessibility to resources, and increased student engagement through interactive and multimedia-based instruction. Effective integration of e-modules into higher education curricula requires not only technological readiness but also pedagogical strategies that align with students’ needs. With well-designed implementation, e-modules can serve as a powerful tool to equip students with the adaptability skills required to meet future career demands. Keywords: E-Module; Higher Education; Career Adaptability; Digital Learning; Educational Technology; Skill Development
subject: Articles
  topic: section
creator: Dyah Perwita
creator: Trisno Martono
creator: Mintasih Indriayu
creator: Sudarno Sudarno
rights: Copyright (c) 2025 Proceeding of International Conference Sustainable Competitive Advantage
date: 2025-04-11
publication date: 2025-04-11
starting page: 1090
ending page: 1100

Lean Six Sigma Approach in Determining Priorities for Service Improvement at Bank Rakyat Indonesia Based on Customer Perceptions, Expectations, and Interests
type: item
description: This study explores the application of the Lean Six Sigma (LSS) methodology to determine service improvement priorities at Bank Rakyat Indonesia (BRI) based on customer perceptions, expectations, and interests. Using a mixed-methods approach with a sequential explanatory design, data were collected from 94 respondents through the Banking Service Quality (BSQ) framework and complemented with indepth interviews. The study reveals significant gaps in several service quality dimensions, notably in effectiveness and accessibility. By employing the DMAIC (Define, Measure, Analyze, Improve, Control) framework, the research identifies critical issues and suggests strategic improvements, such as faster service delivery and reduced bureaucratic hurdles. These findings underscore the effectiveness of LSS in addressing operational inefficiencies while enhancing customer satisfaction in the banking sector. Keywords: Lean Six Sigma; Banking Service Quality; DMAIC; Bank Rakyat Indonesia; Customer Satisfaction.
subject: Articles
  topic: section
creator: Anas Mahendra Wijaya
creator: Retno Widuri
creator: Bagas Gumintang
rights: Copyright (c) 2025 Proceeding of International Conference Sustainable Competitive Advantage
date: 2025-02-18
publication date: 2025-02-18
starting page: 856
ending page: 865

Analysis Investment Performances using Sharpe Ratio: Study Case at PT Asuransi Jiwa Taspen
type: item
description: Investment is one of the main activities in pension fund management companies. The better the investment performance of the pension fund management company indicates that the company is able to manage participant funds properly. PT Asuransi Jiwa Taspen as one of the pension fund management companies in Indonesia needs to analyze investment performance to see how well the investment performance of PT Asuransi Jiwa Taspen is. The method used to analyze investment performance uses the sharpe ratio measurement method, where the results of investment performance at PT Asuransi Jiwa Taspen will be compared with the investment performance of BPJS Ketenagakerjaan. This comparison is carried out to see the extent of the investment performance of PT Asuransi Jiwa Taspen compared to other pension and insurance fund management companies. The analysis results show that PT Asuransi Jiwa Taspen's investment performance is superior to the performance of BPJS Ketenagakerjaan, where the sharpe ratio value at PT Asuransi Jiwa Taspen is 2,42, while BPJS Ketenagakerjaan is only 2,07. This is due to the difference between the strategy and portfolio composition of PT Asuransi Jiwa Taspen and BPJS Ketenagakerjan. Although PT Asuransi Jiwa Taspen investment performance is superior, BPJS Ketenagakerjaan investment performance can still be said to be good because the sharpe ratio value is more than one. Portfolio diversification plays an important role in maintaining the balance of return and risk levels so that investment performance in the two companies produces good results. Keywords: investment performance, portfolio optimization, portofolio diversification, return, risk
subject: Articles
  topic: section
creator: Arti Candra Kusuma
creator: Ekaningtyas Widiastuti
creator: Najmudin Najmudin
rights: Copyright (c) 2025 Proceeding of International Conference Sustainable Competitive Advantage
date: 2025-02-18
publication date: 2025-02-18
starting page: 866
ending page: 875

Building memorable experiences: the effect of authenticity and experiencescape on memorable experiences and revisit intention (Study on visitors to tourist attractions in Banyumas Regency)
type: item
description: This study aims to determine the effect of authenticity and experiencescape on the intention to revisit natural tourist attractions in Bayumas Regency with memorable experiences as mediation. The sample in this study was taken using a non-probability sampling technique with a purposive sampling method. The number of respondents was 120 respondents from the population of visitors to natural tourist attractions in Banyumas Regency. Using SEM analysis with AMOS software shows the results that authenticity has a positive effect on memorable experiences, experiencescape has a positive effect on memorable experiences, memorable experiences have a negative effect on revisit intentions, authenticity has a positive effect on revisit intentions, experiencescape has a no effect on revisit intentions, memorable experiences can not mediate the relationship between authenticity and revisit intentions, and memorable experiences can not mediate the relationship between experiencescape and revisit intentions. This study can be implied for managers of natural tourist attractions in increasing revisit intentions. Keywords: authenticity, experiencescape, memorable experience, revisit intention, natural tourism.
subject: Articles
  topic: section
creator: Atika Putridinanti
creator: Alisa Tri Nawarini
creator: Asmi Ayuning Hidayah
creator: Ria Jayanthi
rights: Copyright (c) 2025 Proceeding of International Conference Sustainable Competitive Advantage
date: 2025-02-18
publication date: 2025-02-18
starting page: 876
ending page: 885

https://jp.feb.unsoed.ac.id/sca-1/article/view/4856
type: item
title: The Influence of Perceived Price, Perceived Quality, Brand Awareness, and Product Availability on Purchase Intention with Brand Image as a Mediating Variable (A study on Kopi Lumpang in Kemawi Village, Somagede Sub- District)
description: The purpose of this study was to analyze the effects of Perceived Price, Perceived Quality, Brand Awareness, and Product Availability on Purchase Intention with Brand Image as a Mediating Variable. This research employed a quantitative approach. The population in this study were all people in Kemawi Village, Somagede District, with the non probability sampling method used for data collection. A total of 210 people’s participated as respondents, with data gathered through questionnaires distributed via Google Forms and Survey. The questionnaire utilized a Likert scale ranging from 1 to 5. Data analysis was conducted using SEM PLS for Windows. The results of the study revealed that Perceived price positively affect brang image, Perceived quality negatively affect brand image, Brand awareness positively affect brand image, Perceived price negatively affect purchase intention, Perceived quality negatively affect purchase intention, Brand awareness negatively affect purchase intention, Product availability negatively affect purchase intention, Brand image positively affect purchase intention, Perceived price negatively affect purchase intention through brand image, Perceived quality negatively affect purchase intention through brand image, Brand awareness positively affect purchase intention through brand image. Keywords: Perceived Price, Perceived Quality, Brand Awareness, Product Availability, Brand Image, Purchase Intention
subject: Articles
  topic: section
creator: Aura Altsareza Destansya
creator: Refius Pradipta Setyanto
creator: Tiladela Luhita
rights: Copyright (c) 2025 Proceeding of International Conference Sustainable Competitive Advantage
date: 2025-02-18
publication date: 2025-02-18
starting page: 886
ending page: 895

Analysis Of Profitability Determinants of Microfinance Institutions in Central Java During the Covid-19 Pandemic with Macroeconomics As A Moderating Variable
type: item
description: This paper examines the profitability determinants of Rural Banks (BPR) and Islamic Rural Banks (BPRS) in Central Java during 2018-2024, particularly focusing on the impact of the COVID-19 pandemic. Using panel data regression analysis on 235 BPRs and 24 BPRS, the research investigates the influence of NPL/NPF, CAR, BOPO, LDR/FDR, Third Party Funds (DPK), credit restructuring policy, and COVID-19 on Return on Assets (ROA), with inflation and BI-Rate as moderating variables. The findings reveal that NPL/NPF, CAR, BOPO, DPK, BIRate, and COVID-19 have significant negative effects on ROA, while LDR/FDR and inflation show significant positive effects. The credit restructuring policy implemented during the pandemic shows no significant impact on profitability. Regarding moderating effects, both inflation and BI-Rate significantly moderate the relationship between DPK and ROA. However, while inflation significantly moderates the relationship between LDR/FDR and ROA, BI-Rate does not show a significant moderating effect on this relationship. The study indicates that the pandemic has significantly impacted rural banks' profitability, as evidenced by increasing NPL/NPF ratios, declining operational efficiency, and challenges in maintaining optimal liquidity levels. These findings provide valuable insights for bank management and regulators in developing strategies to enhance rural banks' resilience during crises and improve their operational efficiency in the post-pandemic era. Keywords: Bank Profitability; Rural Banks (BPR); Islamic Rural Banks (BPRS); Non- Performing Loan (NPL); COVID-19 Pandemic; Credit Restructuring; Third Party Funds (DPK); Operational Efficiency (BOPO); Capital Adequacy Ratio (CAR); Macroeconomic Moderation
subject: Articles
  topic: section
creator: Bagus Destriawan Putra
creator: Dian Purnomo Jati
creator: Ary Yunanto
creator: Febtri Wijayanti
rights: Copyright (c) 2025 Proceeding of International Conference Sustainable Competitive Advantage
date: 2025-02-18
publication date: 2025-02-18
starting page: 896
ending page: 907

The Effect Of Training Programs On Employee Productivity With The Technology Acceptance Model (TAM) As A Mediating Variable at PT. Tambi Plantation
type: item
description: Indonesia has great potential in the tea plantation sector, but productivity is often hampered by limited human resources and technology. PT Tambi Plantation faces challenges in adopting technology, where the use of machinery is still limited due to the limited skills of workers. This study aims to analyze the impact of training programs on workers' productivity using technology adoption model as a mediating variable. Using a quantitative approach with a survey design, the study involved 32 respondent tea picking workers who were selected using a saturated sample. Data were collected through questionnaires and analyzed using partial least square (PLS). Results showed that the training programme had a significant positive effect on workers' productivity and technology adoption pattern. The technology adoption model also has a significant positive effect on worker productivity and acts as a mediator in the relationship between training programs and worker productivity. We recommend that PT Tambi Plantation develop a comprehensive training program to improve workers' technical skills and technological adaptability. This study contributes to understanding the relationship between training programs, technology adoption and worker productivity in the tea plantation sector. Keywords: training program, worker productivity, technology adoption model, tea plantations.
subject: Articles
  topic: section
creator: Benning Sabrina Saraswatie
creator: Siti Zulaikha Wulandari
creator: Dwita Darmawati
rights: Copyright (c) 2025 Proceeding of International Conference Sustainable Competitive Advantage
date: 2025-02-18
publication date: 2025-02-18
starting page: 908
ending page: 917

Efficiency Analysis Of Illona Tissue Product Distribution Route With Saving Matrix & Nearest Neighbour Method
type: item
description: The current era of globalization makes all components in an economic or business activity experience significant acceleration and change starting from production, distribution, and consumption. The distribution of goods and services is one of the fundamental aspects of business activities, which has a significant impact on the overall success of the company. Therefore, it is imperative for companies to plan their distribution activities in an efficient manner. The purpose of this study is to design efficient alternative routes that minimize distance, time, and distribution costs by considering customer/outlet locations, total demand, and vehicle capacity. This research was conducted at PT Juragan Gemilang Indonesia located in Purwokerto city, the research focused on Illona tissue products by using two analysis methods, namely saving matrix and nearest neighbor method which resulted in saving the number of routes from 11 to 8 and several other savings, such as 44.49% (2,540 km to 1,410 km) for distance, 33.61% (3,904 minutes to 2,592 minutes) for time, and 44.49% (IDR 1,727,200 toIDR 958,800) for cost. Keywords: distribution, route; efficiency, saving matrix, nearest neighbor, tissue product.
subject: Articles
  topic: section
creator: Bima Anggit Saputra
creator: Devani Laksmi Indyastuti
creator: Joni Prayogi
creator: Purnomo Adi
rights: Copyright (c) 2025 Proceeding of International Conference Sustainable Competitive Advantage
date: 2025-02-18
publication date: 2025-02-18
starting page: 918
ending page: 924

Comparative Analysis of the Performance of PNM Saham Agresif and Other Conventional Stock Mutual Funds in Indonesia for the Period of 2019-2023
type: item
description: This study aims to conduct a comparative analysis of mutual fund performance, focusing on the PNM Saham Agresif mutual fund and other conventional stock mutual funds in Indonesia for the 2019-2023 period. Using a quantitative approach and purposive sampling method, a sample of 26 mutual fund products was analyzed through the documentation technique. The performance was measured using the Sharpe, Treynor, and Jensen methods. The results showed significant differences in performance between PNM Saham Agresif and conventional stock mutual funds using the Sharpe and Jensen methods, but no significant difference was found using the Treynor method. These findings highlight that stock mutual fund performance is influenced by various factors such as interest rates, inflation, and market volatility. For investment managers, continuous market monitoring is essential to optimize portfolio performance. Additionally, prospective investors should carefully evaluate mutual fund portfolios with consistent longterm performance to achieve optimal returns while managing associated risks effectively. Keywords: PNM Saham Agresif; Conventional Stock Mutual Fund; Sharpe Method; Treynor Method; Jensen Method.
subject: Articles
  topic: section
creator: Bimo Aditama Prabowo
creator: Rio Dhani Laksana
creator: Intan Shaferi
creator: Rizki Reynaldi
rights: Copyright (c) 2025 Proceeding of International Conference Sustainable Competitive Advantage
date: 2025-02-18
publication date: 2025-02-18
starting page: 925
ending page: 935

The Effect Of Perceived Organizational Support On Employee Performance With Employee Engagement As A Mediator (Study At PT. Kereta Api Indonesia Daop 5 Purwokerto)
type: item
description: This study aims to examine the relationship between perceived organizational support and employee performance with employee engagement as a mediating variable at PT KAI DAOP 5 Purwokerto. Using a quantitative approach, data were collected through questionnaires distributed to 110 employees and analyzed using multiple regression analysis and mediation testing. The results indicate that perceived organizational support has a positive effect on both employee engagement and employee performance, while employee engagement also positively affects employee performance and serves as a significant mediator in the relationship between perceived organizational support and employee performance. These findings align with Social Exchange Theory, which emphasizes that reciprocal relationships between organizations and employees create a supportive work environment, thereby enhancing engagement and performance. This study provides practical implications for organizations, particularly PT KAI DAOP 5 Purwokerto, to prioritize organizational support by fostering a positive work environment, providing adequate resources, and recognizing employee contributions. Additionally, enhancing employee engagement through training programs and feedback mechanisms is crucial for improving overall performance. Keywords: perceived organizational support, employee engagement, employee performance, social exchange theory.
subject: Articles
  topic: section
creator: Bintang Yudha Raflialdi
creator: Ratno Purnomo
creator: Daryono Daryono
creator: Novia Putu Verliani
rights: Copyright (c) 2025 Proceeding of International Conference Sustainable Competitive Advantage
date: 2025-02-18
publication date: 2025-02-18
starting page: 936
ending page: 944

The Influence of Financial Literacy, Financial Self-Efficacy, and Hedonism Lifestyle Towards Financial Management Behavior
type: item
description: This study discusses the Influence of Financial Literacy, Financial Self-Efficacy, and Hedonism Lifestyle on Financial Management Behavior, which focuses on female employees at the Human Resources Development Agency (BPSDM) of the Ministry of Villages, Development of Disadvantaged Regions and Transmigration (KDPDTT). This study aims to analyze the influence of financial literacy, self-confidence in financial management (financial self-efficacy), and hedonism lifestyle on employee financial management behaviour. The background of this study is the importance of sound financial management, especially for women who have work, family, and social responsibilities, as well as the influence of a consumptive lifestyle that can harm personal finances. This study uses a quantitative approach with a questionnaire method, and the data is analyzed using the PLS-SEM model to see the relationship between variables. The results of this study are expected to show that financial literacy and self-efficacy positively affect financial management behaviour. Conversely, a hedonism lifestyle has a negative impact. This study contributes to developing financial literacy theory and provides practical impacts on improving personal financial management among female employees, especially in the government environment. Based on the results of research and data analysis using PLS-SEM, shows that financial literacy and financial self-fiction have a positive effect on financial management behaviour, while a hedonistic lifestyle does not affect financial management behaviour. Keywords: The Influence of Financial Literacy, Financial Self-Efficacy, Hedonistic Lifestyle, Financial Management Behavior, Female Employees, Human Resources Development Agency (BPSDM), Ministry of Villages, Development of Disadvantaged Regions, and Transmigration (KEMENDESPDTT).
subject: Articles
  topic: section
creator: Burhanudin Alfani
creator: Ekaningtyas Widiastuti
creator: Fitri Amalinda Harahap
rights: Copyright (c) 2025 Proceeding of International Conference Sustainable Competitive Advantage
date: 2025-02-18
publication date: 2025-02-18
starting page: 945
ending page: 956

Financial Sustainability of Small and Medium Scale Issuers, Case Study of Five Issuers on the First Acceleration Board on The Indonesian Stock Exchange
type: item
description: Financial sustainability is an increasingly strong issue, at least in public companies and companies supervised by the Financial Services Authority. There is a broader emphasis on risk management, corporate governance, and sustainable methods that strike a balance between short-term financial performance and long-term stability safeguarding tactics. With the facilitation of small and medium scale issuers on the acceleration board, it is necessary to prove whether these small and medium scale issuersve also considered financial sustainability in decision making. The first five issuers listed on the acceleration board have their financial performance calculated using the fundamental indicators regulated in SEOJK No. 16/SEOJK.04/2021 to find out aspects of profitability, liquidity and solvency. The results of the study show that there is a need for decision making that is more insightful into financial sustainability. Keywords: Financial sustainability, risk management, corporate governance, profitability, liquidity and solvency.
subject: Articles
  topic: section
creator: Deden Wahyudianto
creator: Ade Banani
creator: Bambang Triyono
rights: Copyright (c) 2025 Proceeding of International Conference Sustainable Competitive Advantage
date: 2025-02-17
publication date: 2025-02-17
starting page: 1080
ending page: 1089

The Effect of Technology Readiness, Digital Capability, and Government Support on BUMDes Performance With Digital Capability as Mediating Variable
type: item
description: This study aims to analyze the effect of technological readiness, digital capability, and government support on BUMDes performance with e-commerce adoption as a mediating variable. This research uses quantitative methods with an explanatory approach. The population in this study are BUMDes managers in West Java who have adopted e-commerce. The sample was determined by non-probability sampling and the data collected was collected by survey using a questionnaire. in the end as many as 145 BUMDes managers became respondents in this study. Based on the results of research and data analysis using SEM (Structural Equation Modeling) with SmartPLS analysis tools, it shows that technological readiness, digital capability, and government support have a positive and significant effect on e-commerce adoption, technological readiness has a positive and significant effect on BUMDes performance, digital capability and government support have no effect on BUMDes performance, e-commerce adoption has a positive and significant effect on BUMDes performance, e-commerce adoption mediates the effect of technological readiness on BUMDes performance, e-commerce adoption does not mediate the effect of digital capability on BUMDes performance, and e-commerce adoption mediates the effect of government support on BUMDes performance. Keywords: Technology Readiness, Digital Capability, Government Support, E-commerce Adoption, BUMDes Performance.
subject: Articles
  topic: section
creator: Dectychia Dina Fianty
creator: Alisa Tri Nawarini
creator: Monica Rosiana
creator: Ekyn Anggraeni Alkautsar
rights: Copyright (c) 2025 Proceeding of International Conference Sustainable Competitive Advantage
date: 2025-02-17
publication date: 2025-02-17
starting page: 957
ending page: 968

Tea Price Prediction Using Hybrid Arima-BP Neural Network Model
type: item
description: This study examines the effectiveness of a hybrid ARIMA-BP Neural Network model in predicting global tea prices. The model integrates ARIMA to capture linear trends and Back Propagation Neural Network (BP NN) to address non-linear patterns, combining their strengths for improved forecasting accuracy. Using monthly tea price data from 2015 to 2022 obtained from Index Mundi, the study evaluates the hybrid model's performance against standalone ARIMA. Stationarity of the data was achieved through first-order differencing, and model selection was based on Akaike Information Criterion (AIC) and diagnostic checks. The hybrid model demonstrated superior predictive accuracy, achieving a Mean Absolute Percentage Error (MAPE) of 6.32%, compared to 12.79% for ARIMA alone. These results underscore the potential of hybrid models for volatile commodity markets, offering practical implications for risk management and decision-making in the tea industry. Stakeholders can leverage this model to anticipate price fluctuations, optimize operations, and enhance financial planning. Future research could explore hybrid approaches in other commodities and incorporate additional predictive variables. Keywords: tea price prediction, ARIMA, back propagation neural network, hybrid model, forecasting, commodity markets.
subject: Articles
  topic: section
creator: Deden Supena
creator: Dian Purnomo Jati
creator: Ekaningtyas Widiastuti
rights: Copyright (c) 2025 Proceeding of International Conference Sustainable Competitive Advantage
date: 2025-02-17
publication date: 2025-02-17
starting page: 969
ending page: 973

Analysis of Factors Influencing The Intention to Adopt ICT Among Employees of PT Perkebunan Tambi: A Preliminary Step Towards AI Development
type: item
description: Technological advancements in the Industry 5.0 era highlight the amalgamation of humans with intelligent technology, including Artificial Intelligence (AI), to enhance organizational efficiency and sustainability. PT Perkebunan Tambi, a prominent agro-industrial enterprise in Indonesia, must comprehend the determinants that affect employee willingness to accept Information and Communication Technology (ICT) as a preliminary measure for AI deployment. This research intends to examine these elements utilizing the DOI, TAM, TOE, and UTAUT frameworks. A quantitative methodology was employed through a survey of administrative personnel at PT Perkebunan Tambi, utilizing PLS-SEM for data analysis to assess the interrelations among variables such as Relative Advantage, Compatibility, Social Influence, Perceived Usefulness, Perceived Ease of Use, and Intention to Use, with Generation serving as a moderating variable. The findings indicate that Relative Advantage and Compatibility substantially affect Perceived Usefulness and Perceived Ease of Use. Social influence exerts both direct and indirect effects on the desire to utilize ICT, with perceived usefulness serving as a mediator. The Perceived Ease of Use enhances the impact of Perceived Usefulness on intention. The moderating influence of Generation is insignificant, perhaps attributable to the predominance of Millennial respondents. Strategic proposals encompass enhancing technological culture, providing digital adaption training, and developing infrastructure to facilitate AI integration. This study offers theoretical insights on technology adoption literature and practical recommendations for agro-industrial enterprises undergoing AI-driven transformation. Keywords: ICT Adoption; TAM; TOE; DOI; UTAUT; Artificial Intelligence
subject: Articles
  topic: section
creator: Fajrianto Fajrianto
creator: Daryono Daryono
creator: Joni Prayogi
rights: Copyright (c) 2025 Proceeding of International Conference Sustainable Competitive Advantage
date: 2025-02-17
publication date: 2025-02-17
starting page: 974
ending page: 984

Analysis And Risk Mitigation Of The Kapulaga Supply Chain Using The House Of Risk (HOR) Method (A Case Study on Kapulaga SMEs in Baseh Village, Kedungbanteng Subdistrict)
type: item
description: The Kapulaga SME in Baseh Village, Kedungbanteng District, Banyumas Regency, faces challenges in supply chain risk management, such as maintaining product quality, addressing product returns, and dealing with price fluctuations from major companies. This study aims to identify supply chain risks and develop effective mitigation strategies. The methodology employed includes the Supply Chain Operations Reference (SCOR) framework to map and identify risks in supply chain activities such as planning, sourcing, making, delivering, and returning. Additionally, the House of Risk (HOR) method is used to measure and analyze the Aggregate Risk Potential (ARP) values of identified risks and prioritize the most appropriate mitigation measures. Based on the results of HOR Phase 1, 25 risk events and 24 risk agents were identified. The ARP calculation identified three risk agents with the highest ARP values: weather factors, limited production equipment capacity, and a lack of suppliers. Subsequently, HOR Phase 2 was conducted to design mitigation actions, resulting in nine proposed actions. From these, priority mitigation actions were selected, including securing funding sources to invest in new equipment, adding or upgrading production equipment with higher capacity, utilizing modern drying equipment (drying ovens), and scheduling production based on seasonal conditions to optimize weather utilization. Keywords: Risk Management, HOR, SCOR.
subject: Articles
  topic: section
creator: Faqih Fadillah
creator: Retno Widuri
creator: Joni Prayogi
rights: Copyright (c) 2025 Proceeding of International Conference Sustainable Competitive Advantage
date: 2025-02-17
publication date: 2025-02-17
starting page: 985
ending page: 994

The Influence of Perceived Compatibility and Perceived Ease of Use on Continuance Intention Mediated by Perceived Usefulness (A Case Study on the Taspen Otentikasi Application)
type: item
description: This study aims to analyze the influence of perceived compatibility and perceived ease of use on continuance intention, mediated by perceived usefulness, in the Taspen Otentikasi application. The research focuses on the operational area of PT TASPEN KC Purwokerto (Banyumas, Purbalingga, Cilacap, Banjarnegara, Kebumen, Wonosobo, and Purworejo). The sample consists of 135 respondents selected using purposive sampling, targeting pensioners and their heirs who have used the Taspen Otentikasi application at least once. Based on the research conducted using Structural Equation Modeling (SEM) analyzed with AMOS 26, the findings reveal that: (1) Perceived compatibility does not affect perceived usefulness, (2) Perceived ease of use positively influences perceived usefulness , (3) Perceived usefulness positively influences continuance intention, (4) Perceived compatibility positively influences continuance intention, (5) Perceived ease of use positively influences continuance intention, (6) Perceived usefulness does not mediate the relationship between perceived compatibility and continuance intention, and (7) Perceived usefulness mediates the relationship between perceived ease of use and continuance intention. Keywords: Biometric Technology, Taspen Otentikasi, Perceived Compatibility, Perceived Ease of Use, Perceived Usefulness, Continuance Intention.
subject: Articles
  topic: section
creator: Faradilla Yasmine Az Zakia
creator: Chandra Suparno
creator: Asmi Ayuning Hidayah
rights: Copyright (c) 2025 Proceeding of International Conference Sustainable Competitive Advantage
date: 2025-02-17
publication date: 2025-02-17
starting page: 995
ending page: 1005

The Influence of Talent Management on Employee Performance : The Role Employee Engagement as Mediating Variable
type: item
description: This study aims to analyze the effect of talent management on employee performance: the role of employee engagement as a mediating variable. In this study, the sample used was 42 respondents who were permanent employees of the Regional Office of the Directorate General of Treasury of Central Java Province. This research is a type of survey research with a quantitative approach and uses sensus method in sampling. This data collection technique uses a Likert scale of 1-5. Data analysis methods in using SPSS (Statistical Product and Service Solutions). The results of the study prove that there is a positive effect of Talent Management on Employee Performance, a positive effect of Talent Management on Employee Engagement, a positive effect of Employee Engagement on Performance, and a mediating effect of Employee Engagement on the relationship between Talent Management and Employee Performance at the Regional Office of the Directorate General of Treasury of Central Java Province. Keywords: Talent Management. Employee Performance, Employee Engagement
subject: Articles
  topic: section
creator: Gandes Irindra Wardhani
creator: Ade Irma Anggraeni
creator: Filda Khoirun Nikmah
creator: Bennedictus Didik Ariwibawa
rights: Copyright (c) 2025 Proceeding of International Conference Sustainable Competitive Advantage
date: 2025-02-17
publication date: 2025-02-17
starting page: 1006
ending page: 1014

https://jp.feb.unsoed.ac.id/sca-1/article/view/4842
type: item
title: The Effect of Social Media Influencers on Purchase Intention : Parasocial Relationships and Brand Credibility as Mediating Variables and Persuasion Knowledge as a Moderating Variable (Study on Followers of Social Media Influencer Arief Muhammad)
description: This study aims to explain the inconsistencies of previous research regarding the effect of social media influencers on purchase intention and gain a deeper understanding of the factors that drive purchase intention behavior, in the context of influencer marketing on social media. Specifically, it aims to explore the impact of influencers' involvement in product marketing on their followers' purchase intention behavior, by considering the role of parasocial relationships and brand credibility as potential mediators in the decision-making process, as well as further exploration of the impact of followers' persuasion knowledge. Objectively, this research conducted a study on the active Instagram social media followers of Indonesia's leading influencer “Arief Muhammad”, involving 185 members as respondents, using probability sampling method. The questionnaire used a Likert scale with a range of 1 to 5 with data analysis using SEM AMOS. This study shows several key findings : social media influencers have no positive effect on purchase intention directly, social media influencers have a positive effect on parasocial relationships, social media influencers have a positive effect on brand credibility, parasocial relationships have a positive effect on purchase intention, brand credibility has a positive effect on purchase intention, parasocial relationships mediate the effect of social media influencers on purchase intention, brand credibility mediates the effect of social media influencers on purchase intention, persuasion knowledge moderates the effect of social media influencers on purchase intention, persuasion knowledge moderates the effect of parasocial relationships on purchase intention. Keywords : Social Media Influencer, Parasocial Relationships, Brand Credibility, Persuasion Knowledge, Purchase Intention.
subject: Articles
  topic: section
creator: Hafian Rizki Pradana
creator: Weni Novandari
creator: Larisa Pradisti
creator: Riskian Lestari
rights: Copyright (c) 2025 Proceeding of International Conference Sustainable Competitive Advantage
date: 2025-02-17
publication date: 2025-02-17
starting page: 1015
ending page: 1032

Analysis The Effect of Memorable Tourism Experience on Revisit Intention: The Mediating Role of Destination Satisfaction and Destination Advocacy (Study on Baturraden Tourist)
type: item
description: This study investigates the impact of Memorable Tourism Experience (MTE) on revisit intention, with destination satisfaction and destination advocacy as mediating variables, focusing on the Baturaden tourism area. MTE, comprising dimensions like hedonism, novelty, and local culture, is critical for enhancing tourist satisfaction and fostering advocacy. Employing a survey method, data were collected from tourists who visited Baturaden, with a total sample of 210 respondents. Structural Equation Modeling (SEM) was applied for data analysis. The findings reveal that MTE significantly influences revisit intention both directly and indirectly through destination satisfaction and advocacy. Satisfaction plays a vital role in reinforcing positive emotional connections, while advocacy enhances word-of-mouth promotion. These results underscore the importance of creating memorable experiences to improve tourist loyalty. Practical implications suggest destination managers should prioritize enriching tourists' experiences, ensuring quality service, and leveraging local cultural assets to foster satisfaction and advocacy. The study contributes to tourism literature by elucidating the interconnected roles of MTE, satisfaction, and advocacy in promoting sustainable destination growth. Keywords: Memorable Tourism Experience, Revisit Intention, Destination Satisfaction, Destination Advocacy, Baturaden, Tourism
subject: Articles
  topic: section
creator: Hana Maliha Adnindya Zien
creator: Weni Novandari
creator: Tiladela Luhita
creator: Purnama Alamsyah
rights: Copyright (c) 2025 Proceeding of International Conference Sustainable Competitive Advantage
date: 2025-02-17
publication date: 2025-02-17
starting page: 1033
ending page: 1040

Analysis of the Influence of Financial Literacy and Financial Behavior Bias on Investment Decision Making with Risk Perception as a Mediating Variable
type: item
description: This study analyzes the effect of financial literacy and financial behavioral biases on investment decision making with risk perception as a mediating variable. Data were obtained from 122 respondents, namely employees of the BPSDM unit of the Ministry of Villages, Development of Disadvantaged Regions, and Transmigration. The research method uses a quantitative approach with data collection through questionnaires. The results showed that financial literacy and financial behavior bias have a significant positive influence on investment decision making. In addition, risk perception was found to mediate the relationship between financial literacy and investment decision making, as well as between financial behavioral biases and investment decision making. This study provides theoretical and practical implications in understanding the dynamics of investment decision making, especially in government organizations. However, this study has limitations on the generalizability of the results and the cross-sectional approach, so further research with a broader scope is needed. Keywords: financial literacy, financial behavior bias, risk perception, investment decision making, government employees.
subject: Articles
  topic: section
creator: Linda Widyasari
creator: Rio Dhani Laksana
creator: Fitri Amalinda Harahap
rights: Copyright (c) 2025 Proceeding of International Conference Sustainable Competitive Advantage
date: 2025-02-17
publication date: 2025-02-17
starting page: 1041
ending page: 1056

Social Media Marketing Activity Impact on Repurchase Intention for PNM Investment Management’s (PNM IM) Open-Ended Mutual Fund Products
type: item
description: The rapid development of technology from era to era brings changes in how a product is marketed to consumers. Social media is a powerful marketing tool in today’s digital age. Social media can be the best choice for marketing, but it all depends on the business needs and target audience of a particular social media. PNM Investment Management is a subsidiary of PT Permodalan Nasional Madani. PNM IM uses social media as a form of marketing all open-end mutual funds product and mutual funds managed. Social media platforms have information overload, where audiences are bombarded with tons of content every day. There is too much information competing for attention, audiences may struggle to process and lead to low engagement. Quality of both products and services has a tremendous impact on variations in repurchase intention. The better perceived quality will be followed by the increasing of repurchase intention. Accordingly, this study aims to evaluate the SMMA on PNM IM’s social media platforms to drive increased repurchase intentions for open-end mutual fund products with perceived quality as mediation and information overload as moderation. Keywords: Social Media Marketing Activity, Repurchase Intention, Information Overload, Brand Equity
subject: Articles
  topic: section
creator: Maharani Adyaanindita Farrassasadara Niskala
creator: Larisa Pradisti
creator: Antonius Supiyanto
rights: Copyright (c) 2025 Proceeding of International Conference Sustainable Competitive Advantage
date: 2025-02-17
publication date: 2025-02-17
starting page: 1057
ending page: 1068

Analysis of the Effect of Brand Association, Brand Position, and Brand Value on Purchasing Decisions for Illona Tissue Brand
type: item
description: This study aims to analyze Illona's brand branding strategy by exploring the causal relationship between brand association, brand position, brand value and purchase decision. Specifically, this study examines how brand association, brand positioning, brand value impact purchasing decisions. Data was collected from 135 respondents through questionnaires using a non-probability method with purposive sampling. Respondents consist of tissue consumers in Purwokerto, who have purchased tissue at least once in the past one month in Purwokerto. This study used SPSS version 27 to test the relationship between variables using multiple regression analysis. The results of this study indicate that brand association, brand positioning, brand value positively and significantly influence purchasing decisions. This study provides theoretical implications to strengthen the literature regarding the importance of brand elements in influencing consumers. Managerially, this study directs companies to strengthen brand associations, increase value, and strengthen position in the market to encourage consumer purchasing decisions. Keywords: brand association, brand positioning, brand value, purchase decision, tissue
subject: Articles
  topic: section
creator: Malika Nawali
creator: Rahab Rahab
creator: Larisa Pradisti
creator: Purnomo Adi
rights: Copyright (c) 2025 Proceeding of International Conference Sustainable Competitive Advantage
date: 2025-02-17
publication date: 2025-02-17
starting page: 1069
ending page: 1079

The Effect of Operational Efficiency and Capital Adequacy Ratio on Bank Rakyat Indonesia Stability Moderated by Inflation and Economic Policy Uncertainty
type: item
description: This paper investigates the impact of operational efficiency, capital adequacy ratio, inflation, economic policy uncertainty on Bank Rakyat Indonesia Stability. Using a sample of BRI quarterly financial statements from 2006 to 2024 with a total of 74 observations. Data analysis in this research used Smart PLS 3.0. The results show that operational efficiency, capital adequacy ratio, and economic policy uncertainty have a significant negative impact on the stability of BRI Bank. Inflation has a significant positive impact on the stability of BRI Bank. Additional analysis shows that economic policy uncertainty can weaken the influence of the capital adequacy ratio on the stability of BRI bank. The findings of this study highlight EPU as an additional procyclical factor influencing bank behavior, strategies and policies. Keywords: Bank Stability, Operational Efficiency, Capital Adequacy Ratio, Inflation, Economic Policy Uncertainty
subject: Articles
  topic: section
creator: Abdul Latif Wahyudi
creator: Najmudin Najmudin
creator: Fitri Amalinda Harahap
creator: Ekaningtyas Widiastuti
rights: Copyright (c) 2025 Proceeding of International Conference Sustainable Competitive Advantage
date: 2025-02-17
publication date: 2025-02-17
starting page: 798
ending page: 808

Strategy to Improve Community Economy with Inovative Palm Sugar Products for High Economics Value
type: item
description: Banyumas Regency is one of the priority target areas of Kosabangsa 2024 in Central Java. Sambirata Village is one of the villages located in Cilongok District, Banyumas Regency, which is an area that is a poor category village with various low economic problems. Most of the residents of Sambirata Village work as farmers and farm laborers who depend on their income from the agricultural and plantation sectors. The problem of the people of Sambirata Village, Cilongok District, Banyumas Regency is the low level of income of its people, resulting in low economic capacity and low levels of community welfare. Marketing of plantation products, especially coconut sugar which is processed into palm sugar, is still relatively cheap because the quality of palm sugar is still low with a highwater content so that if it is sold to the local market at a relatively cheap price. The solution carried out through the Kosabangsa program is to strengthen the people's economy through the utilization of Sambirata Village's superior product, namely palm sugar. The strategy for strengthening the people's economy can be carried out by downstreaming palm sugar products and packaging them to be marketed with a higher economic value so that people can improve their welfare. With product diversification and good marketing, it is expected to eradicate poverty in the community and increase the economic independence of the village. Keywords; Productive economy, Product Diversification, Ant Sugar
subject: Articles
  topic: section
creator: Isnaeni Rokhayati
creator: Oti Kusumaningsih
creator: Tri Watiningsih
creator: Hery Winarsi
creator: Eka Prasasti Nur Rachmani
creator: Hidayah Dwiyanti
rights: Copyright (c) 2025 Proceeding of International Conference Sustainable Competitive Advantage
date: 2025-02-17
publication date: 2025-02-17
starting page: 790
ending page: 797

Marjaya Fried Onion Business Development Strategy through Digital Transformation
type: item
description: The Marjaya Fried Onion Small and Medium Enterprises (SME) is faced with the need to leverage digital technology to enhance operational efficiency, expand market reach, and create sustainable value for consumers. Assistance for this SME was provided through in-depth interviews and observations of the business owner and the ongoing business processes. The research findings reveal that the adoption of e-commerce, digital marketing strategies, and technology-based data management can boost business competitiveness and open opportunities for expansion. However, challenges remain, particularly in the limited human resources skilled in digital technology and insufficient technological infrastructure. Therefore, business development through digital transformation must be supported by adequate human resource training and collaboration with external parties to ensure the effective implementation of technology. The study also encourages other SMEs to be more proactive in adopting digital technology as part of their growth and sustainability strategies. Keywords: Business strategy, digital transformation, Small and Medium Enterprises(SMEs), Digital marketing, E-commerce
subject: Articles
  topic: section
creator: Irwan Wicaksono
creator: Muhammad Rifki Fauzan
creator: Rizal Zaenal Abidin
creator: Wiwiek Rabiatul Adawiyah
creator: Achmad Sudjadi
creator: Noor Fahmi
rights: Copyright (c) 2025 Proceeding of International Conference Sustainable Competitive Advantage
date: 2025-02-17
publication date: 2025-02-17
starting page: 776
ending page: 789

Online Sales Optimization At Taylor Thrift Fashion Store
type: item
description: This community service activity aims to help the Taylor Thrift fashion store develop its business by using digital marketing so that sales can be done not only offline but also online. The problem faced by the Taylor Thrift store is the limitation in implementing the right digital marketing strategy. The methods used are discussions, interventions and digital marketing training using the shoppe, instagram and tiktok platforms. In addition, it also uses endorsements. The expected benefits are increasing sales and building a loyal customer base with a repeat purchase rate. Keywords: digital marketing, platform, online sales
subject: Articles
  topic: section
creator: Wiwiek Rabiatul Adawiyah
creator: Hesti Ningsih
creator: Virdies Nur Cahya
creator: Rafi Ilmi
rights: Copyright (c) 2025 Proceeding of International Conference Sustainable Competitive Advantage
date: 2025-02-17
publication date: 2025-02-17
starting page: 768
ending page: 775