FENG SHUI BASED MARKETING: STRATEGI MEMENANGKAN KONSUMEN BERBASIS PEMAHAMAN NILAI-NILAI KEPERCAYAAN TIONGHOA

Abstract

Feng shui is an ancient chinese wisdom about “chi” or positive energy. In reality,
most of feng shui’s belief could be explained by modern science. In contemporary practice,
feng shui incorporates a wide range of concepts considered to affect a person’s luck.
These include traditional ideas about feng shui’s five elements, site selection, building
design, as well a belief about certain numbers. Focusing on feng shui’s belief, this paper
will intepret how to utilize feng shui in interest of marketing. Combining marketing mix
with feng shui to attract more attention from the consumers.