PENGARUH STRATEGI INOVASI TERHADAP KINERJA OPERASIONAL INDUSTRI KNALPOT DI KABUPATEN PURBALINGGA

Abstract

This study aims to examine the influence of the variables dimensions of innovation strategy that is oriented leadership, process innovation, product innovation, internal innovation sources, external sources of innovation, implementation of innovation and investment to operational performance exhaust industry Purbalingga. Samples taken as many as 80 companies in the exhaust Purbalingga. While the methods used for sampling is convenience sampling (sampling based on convenience) and the unit of analysis used are the leaders / business owners in Purbalingga Muffler. Hypothesis test carried out by using either the single factor regression tests as well as with multiple regression. Dimensional variables of innovation strategy that consists of leadership orientation, type of process innovation, product innovation type, source of internal innovation, external sources of innovation, implementation of innovation and investment rates have a significant impact on operational performance exhaust industry in Purbalingga based on testing using the sequential model. Tests showed that the single factor of leadership orientation significantly influences the innovation process, product innovation, internal innovation sources, external sources of innovation, implementation of innovation and collectively have a significant influence on the level of investment, but when analyzed individually innovation processes and internal sources of innovation as well as external sources of innovation have no significant effect on the level of investment. In order for companies to compete in a global environment, it takes the right strategy for the company goals can be achieved. One way is to constantly innovate, development, improvement and new discoveries to achieve competitive advantage. The strategy of product innovation in the exhaust industry is more dominant role than the innovation process to improve operational performance.