PERUBAHAN PERAN SUMBERDAYA MANUSIA DALAM MENCAPAI KEUNGGULAN BERSAING YANG BERKELANJUTAN

Abstract

Business challenge faced by the organization, which is intellectual capital, made the organization prepared its human resource to face this challenge. The basic change on business environment had made a change of human resource function from administrative function to the function of business partner, administrative expert, employee champion and agent of change. Human resource assets can be a source of sustainable competitive advantage because the human assets have knowledge and social complexity which will be difficult to be imitate by the other competitor.