THE MANAGEMENT OF INTANGIBLE ASSETS IN THE ORGANIZATION

Abstract

The literature and practice on the management of intangible assets in the organization in connecting with various terms such as concepts of intellectual capital and organizational learning. However, in various studies, these two concepts have many dibahasa simultaneously both in terms of level of analysis and thinking activities and individual behavior in organizations. With the understanding of knowledge management activities in terms of the concept of organizational learning and intellectual capital, organizations can create an optimal medium for the development of intangible assets that will support efforts to achieve competitive advantage. This paper aims to describe the characteristics of the concept of organizational learning and intellectual capital and argued various aspects that need to be the focus of the organization in managing the process of acquiring and sharing knowledge of its members.