ENTERPRENEURSHIP ORIENTATION AND BUSINESS STRATEGIES ROLE TO ACHIEVE COMPETITIVE ADVANTAGE IN THE SMALL AND MEDIUM ENTERPRISE

Abstract

Small Medium Enterprise developing indirectly help economics a state. But SME are still have various weakness from external and internal factor. Qualified human resource needed to settle that problem in the effort to render competitive advantage for enterprise. Competitive Advantage is a positioning be worked organization as effort to defeat competitor and increases firm performance. One of human resource development factor is ability in entrepreneur orientation. Entrepreneur Orientation will increase enterprise resource ability in establish business strategy that enterprise benefit so enterprise have uniqueness and Competitive Advantage to be compared with by the other firm.